You wake up flat. Coffee fixes it for an hour. By mid-afternoon your focus is gone, and by bedtime you are somehow both exhausted and buzzing. Wired but tired. That pattern is what sends most people looking at daily powders in the first place, and it is where the two products in this comparison part ways.
AgeMate's Daily Longevity Blend is built around NMN plus 14 active ingredients for healthy ageing, while Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity today. AgeMate publishes NMN as its headline and pairs it with 14 further active ingredients in one daily scoop. Its record sits on the Australian Register of Therapeutic Goods as ARTG ID 522298, sponsored by Agemate Australia Pty Ltd. Hoola is a Listed Medicine on the same register under AUST L 508472, with an ARTG start date of 8 August 2025 and Hoola Australia Pty Ltd as sponsor. Both formulas put their names and numbers in public. No proprietary blends, doses disclosed. What follows is the side-by-side.
Key takeaways
- The two scoops chase different jobs. AgeMate is built around longevity and healthy ageing. Hoola is built to help you perform better today, which is why its ARTG ingredient list reads nothing like AgeMate's run of ascorbic acid, biotin, choline bitartrate, glycine, magnesium citrate, nicotinamide mononucleotide and theanine.
- AgeMate leads with glycine 1.1 g, NMN 500 mg and magnesium citrate 300 mg per 3.325 g scoop. Hoola pairs a calm-side adaptogen with an energy-side one, Ashwagandha for calm clarity and Cordyceps for sustained, lower-key energy support, so the lift has a stable base under it.
- Every Hoola active and quantity sits on the public ARTG record under AUST L 508472, all 27 of them with exact quantities per gram. Look the number up and check it yourself.
- Hoola runs A$3.30 a day on subscription at A$99 a month. AgeMate publishes $2.63 a serve on its single subscription at $79 a month.
- Choose by goal. Long-horizon healthy ageing points one way. A steadier, clearer working day points the other.
What is AgeMate's Daily Longevity Blend, and who is it built for?
AgeMate's Daily Longevity Blend is a once-daily powder built around NMN plus 14 active ingredients in one scoop. It is aimed at people whose main concern is healthy ageing over years, not the shape of this afternoon.
AgeMate states that the product is made in Australia, listed with the TGA and third-party tested. Its ARTG record is public: ARTG ID 522298, ARTG name Daily Longevity Blend, ARTG date 13 January 2026, registration type medicine, sponsor Agemate Australia Pty Ltd.
If you are cross-shopping Australian daily powders, AgeMate sits in the same consideration set as AG1, IM8 and TMRW. Same category, different destinations.
What is Hoola, and who is it built for?
Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity. On the register it is Hoola Daily Multivitamin, a listed medicine in oral powder form.
It is built for people running on stress fumes. Burnout, emotional load, a calendar that keeps filling, and the need for energy that lasts past lunch. We built Hoola around one duality, calm clarity and energised performance, because most people need both at once and get sold one at a time.
Hoola isn't just a pretty pouch. A 10 g daily dose of actives does not fit a sensible capsule count, so it is a powder by necessity rather than fashion. It is vegan, sugar free, gluten free, naturally flavoured, with no artificial fillers. You can see the full product page at heyhoola.com.
How do AgeMate and Hoola compare, ingredient by ingredient?
They overlap on a handful of vitamins and minerals and diverge everywhere else. Hoola is designed to help you perform better today, while AgeMate is designed primarily around longevity and healthy ageing, and the ingredient lists follow those two briefs faithfully.
| AgeMate Daily Longevity Blend | Hoola Daily Multivitamin | |
|---|---|---|
| Main job | Longevity and healthy ageing | Performing better today |
| Headline | NMN plus 14 active ingredients in one daily scoop | KSM-66 Ashwagandha at 7,500 mg dry equivalent per serve, alongside Bacopa, Reishi, ginseng, enXtra and Cordyceps |
| Serve size | 1 level scoop, 3.325 g, 30 servings per container | One 10 g scoop, once daily |
| Actives on the ARTG | Ascorbic acid, biotin, choline bitartrate, colecalciferol, dimethyl sulfone, dimethylglycine hydrochloride, glycine, levomefolate calcium, magnesium citrate, mecobalamin, menaquinone 7, nicotinamide mononucleotide, theanine, thiamine hydrochloride, zinc citrate dihydrate | 27 active ingredients with exact quantities per gram |
| Adaptogens | None named on the ARTG ingredient list | Ashwagandha, Reishi, Korean ginseng, Cordyceps |
| Caffeine | Not on the ARTG ingredient list | 100 mg per 10 g serve |
| ARTG record | ARTG ID 522298, dated 13 January 2026, sponsor Agemate Australia Pty Ltd | AUST L 508472, start date 8 August 2025, sponsor Hoola Australia Pty Ltd |
Shared ground is real. Both use mecobalamin for B12, menaquinone 7 for K2, colecalciferol for D3, a levomefolate form for folate, a zinc citrate and biotin. Both keep their doses on public record rather than behind a blend name.
The split is in what surrounds those nutrients. AgeMate adds NMN, glycine, MSM, choline bitartrate, dimethylglycine hydrochloride and theanine. Hoola adds four adaptogens, Bacopa, enXtra and a measured dose of caffeine (hi, ashwagandha). One list is aimed at the next decade. The other is aimed at Tuesday.
How does each formula support its main benefit?
AgeMate supports its benefit by concentrating a small set of large, ageing-focused doses into one 3.325 g scoop: glycine 1.1 g, NMN 500 mg as CellVive, magnesium citrate 300 mg, MSM 300 mg, vitamin C 250 mg and AlphaWave L-Theanine 200 mg, with vitamins B1, B12, D3, K2, folate, biotin, choline and zinc filling in around them. Hoola supports its benefit by balancing calm against energy inside a single 10 g dose.
Adaptogens are a class of herbs, roots and fungi that help your body adapt to stress: physical, mental, emotional and environmental. They do not block stress (unfortunately, nothing cancels your boss's 8am meeting), but they help your body respond more calmly and recover faster. Where a traditional supplement lifts calm or energy on its own, we blend TGA listed nutrients, nootropics and adaptogens to support the dual state modern life asks for.
Ashwagandha is the calm clarity side, your nervous system's volume dial, literally rooted in calm. Cordyceps is the energised performance counterpart. Where caffeine offers a short, sharp lift, Cordyceps is included for sustained, lower-key energy support throughout the day. Reishi sits alongside Ashwagandha as a recovery-side adaptogen, so that the energising ingredients have a stable foundation to work on.
On the focus side, Bacopa is the brainy botanical, tuning your mental dial to clear and focused. enXtra works alongside caffeine to support a smoother, more sustained sense of focus, which is why the caffeine dose can stay modest. Caffeine is included at a measured dose so it can do its job, alertness and focus, without dominating the rest of the formula. At 100 mg that is roughly equivalent to one standard cup of brewed coffee.
Hoola is designed as a single, balanced daily dose, not a collection of separate supplements. The value sits in how the ingredients work together.
What exactly is in Hoola, and where can you check it?
Every active and every quantity is published, and you can verify all of it on the public ARTG register under AUST L 508472. We are transparent about what is inside. Every ingredient is delivered at a clinically efficacious dose, and every quantity is published.
| Active (as listed on the ARTG) | Per gram | Per 10 g serve | Supports |
|---|---|---|---|
| Withania somnifera (KSM-66 Ashwagandha), root extract | 750 mg/g dry equivalent | 7,500 mg dry equivalent | helps support the body's natural stress response |
| Bacopa monnieri (BacoMind), whole plant extract standardised | 600 mg/g dry equivalent | 6,000 mg dry equivalent | supports memory, recall and retention |
| Ganoderma lucidum (Reishi), fruiting body extract | 400 mg/g dry equivalent | 4,000 mg dry equivalent | supports healthy sleep patterns and relaxation without sedation |
| Panax ginseng (Korean ginseng), root extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy levels and helps reduce occasional tiredness |
| Alpinia galanga (enXtra), rhizome extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports mental alertness, attention and sustained focus |
| Cordyceps sinensis, fruiting body extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy production and helps reduce occasional tiredness and fatigue |
| Magnesium ascorbate monohydrate (vitamin C source) | 11.21 mg/g | 112.1 mg | supports normal immune function |
| Caffeine | 10 mg/g | 100 mg | supports mental alertness, reaction time and focus |
| Manganese amino acid chelate | 5 mg/g | 50 mg | supports bone formation |
| Zinc citrate dihydrate | 3.89 mg/g | 38.9 mg | supports immune function, skin health, taste and smell |
| Calcium pantothenate (vitamin B5) | 3.28 mg/g | 32.8 mg | support normal energy metabolism and the conversion of food into usable energy |
| Nicotinamide (vitamin B3) | 3 mg/g | 30 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| d-alpha-tocopheryl acid succinate (vitamin E) | 2 mg/g | 20 mg | help prevent dietary vitamin and mineral deficiency |
| Pyridoxal 5-phosphate monohydrate (vitamin B6) | 1.57 mg/g | 15.7 mg | support healthy red blood cell formation (B6, B12, folate) |
| Riboflavin sodium phosphate (vitamin B2) | 1.37 mg/g | 13.7 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| Thiamine nitrate (vitamin B1) | 1.23 mg/g | 12.3 mg | support normal energy metabolism and the conversion of food into usable energy |
| Betacarotene (Lyc-O-Beta) | 0.3 mg/g | 3 mg | supports vision, skin and immune function |
| Biotin | 300 mcg/g | 3,000 mcg | support healthy skin, hair and nails (biotin, B2, B3) |
| Levomefolate glucosamine (folate) | 89 mcg/g | 890 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Chromium picolinate | 40 mcg/g | 400 mcg | supports healthy blood glucose within the normal range |
| Potassium iodide | 20 mcg/g | 200 mcg | supports thyroid hormone production |
| Selenomethionine | 15 mcg/g | 150 mcg | supports thyroid hormone metabolism and antioxidant defences |
| Phytomenadione (vitamin K1) | 9 mcg/g | 90 mcg | help prevent dietary vitamin and mineral deficiency |
| Molybdenum trioxide | 8 mcg/g | 80 mcg | cofactor for detoxification enzymes |
| Mecobalamin (vitamin B12) | 5 mcg/g | 50 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Menaquinone 7 (vitamin K2) | 5 mcg/g | 50 mcg | supports bone and cardiovascular health |
| Colecalciferol (vitamin D3, Vitashine) | 2.5 mcg/g | 25 mcg | supports calcium absorption, bone strength, muscle and immune function |
Every per-serve figure is the per-gram figure times ten. Both are published, so nothing needs to be taken on trust.
The trace minerals in that list quietly do the big work behind the scenes. We use bioavailable forms your body can actually use, because minerals should work with you rather than pass through you. Tiny team, major impact. Hoola uses active and bioavailable forms wherever possible, in line with Australian quality manufacturing standards.
It is manufactured in Australia by BJP Laboratories Pty Ltd in Yatala, Queensland, with Australian laboratory testing behind it.
What changes if you switch to Hoola?
You swap a 3.325 g longevity scoop mixed with 240 ml of cold water for a 10 g scoop stirred into 300 ml to 400 ml of cold water, juice or a smoothie, once daily. What changes after that is the shape of your day.
Energy without the edge is the goal. Hoola supports energy production and stamina in a way that feels steady, not stressed. That 3pm slump is not laziness, it is cells burning fuel inefficiently, and steadier fuel feels different from a second coffee.
In week one, people report smooth energy without the crash, sharper focus in the mornings, a subtle lift in mood and mental clarity, and feeling more balanced under pressure. Across weeks two and three, that usually settles into more consistent energy through the day, less brain fog and more flow, and a better handle on stress.
The arc is gradual and honest. Adaptogens may take four to six weeks for their full benefits, so the 150 g pouch gives you two weeks to see how you feel. Consistency over intensity. Most of our customers feel the biggest benefits with consistency.
Who should choose AgeMate, and who should choose Hoola?
Choose AgeMate if your priority is longevity and healthy ageing, and you want NMN, glycine, magnesium and MSM at the front of your daily scoop. Choose Hoola if your priority is today: energy that lasts, focus that holds and a nervous system that stays centred, not sedated.
Hoola is for someone looking to support their body and mind with a premium multivitamin. Someone who wants more out of life, more balance, more adventure and more support. It is best taken in the morning or early afternoon, and not close to bedtime, because of the caffeine. AgeMate's own directions also put it in the morning, with or without food.
Trying something new can feel like a big leap, so start with the goal rather than the ingredient list. Long horizon, or better Tuesday. There is more on how the actives work in our blog.
How much does each option cost per day?
Hoola is A$3.30 a day on subscription and about A$4.17 a day if you buy a single 30 day supply. AgeMate publishes $2.63 a serve on its single subscription.
| AgeMate Daily Longevity Blend | Hoola Daily Multivitamin | |
|---|---|---|
| One-off purchase | $99 buy once | $125 for a 30 day supply, about A$4.17 a day |
| Subscription | $79 a month, $2.63 a serve, 30 servings shipped monthly | A$99 a month, A$3.30 a day |
| Larger subscription | $149 a month, $2.48 a serve, 60 servings shipped monthly | Not offered |
| Terms | 30-day money-back guarantee, pause or cancel anytime | 20% off RRP, free shipping every month, VIP offers, no lock-in |
Hoola's subscription includes a welcome pack valued at $70, with a glass drink bottle, a stainless canister and a scoop, on top of the 20% discount. Pack sizes are the 150 g pouch, which is 15 days and the trial size, and the 300 g Welcome Box, which is 30 days on subscription.
The other comparison is the shelf you would otherwise build. Assembling Hoola's actives separately means 20+ supplements, over $250 a month in separate products and 15+ capsules a day, against just $3.30 a day on subscription. One scoop. Steady energy. All day.
*prices outlined in this article correct as of 15/09/2026
Frequently asked questions
What is the main ingredient in AgeMate?
NMN, or nicotinamide mononucleotide, is the lead ingredient. AgeMate builds the Daily Longevity Blend around NMN plus 17 longevity ingredients in one daily scoop. On the supplement panel it appears as CellVive NMN at 500 mg per serve, and nicotinamide mononucleotide is also named on the ARTG ingredient list.
What amounts does AgeMate list per serve?
One level scoop is 3.325 g, with 30 servings per container. Per serve, the panel lists glycine 1.1 g, nicotinamide mononucleotide (CellVive NMN) 500 mg, magnesium citrate 300 mg (equivalent to magnesium 46 mg), dimethyl sulfone (MSM) 300 mg, ascorbic acid (vitamin C) 250 mg, theanine (AlphaWave L-Theanine) 200 mg, choline bitartrate 55 mg, dimethylglycine hydrochloride 50 mg, thiamine hydrochloride (vitamin B1) 25 mg, zinc citrate dihydrate 12 mg (equivalent to zinc 4 mg), levomefolate calcium 300 mcg, menaquinone 7 (vitamin K2) 180 mcg, biotin 100 mcg, mecobalamin (methyl vitamin B12) 50 mcg and colecalciferol 25 mcg, equivalent to vitamin D3 1,000 IU.
Does AgeMate contain creatine?
No. Creatine does not appear on the ARTG ingredient list for the Daily Longevity Blend, which names ascorbic acid, biotin, choline bitartrate, colecalciferol, dimethyl sulfone, dimethylglycine hydrochloride, glycine, levomefolate calcium, magnesium citrate, mecobalamin, menaquinone 7, nicotinamide mononucleotide, theanine, thiamine hydrochloride and zinc citrate dihydrate.
Is AgeMate an Australian product?
Yes. The sponsor is Agemate Australia Pty Ltd, and the Daily Longevity Blend holds ARTG ID 522298 with an ARTG date of 13 January 2026 and a registration type of medicine. AgeMate also states that the product is made in Australia, listed with the TGA and third-party tested.
Does AgeMate come as capsules or as a powder?
A powder. The directions are to mix one level scoop of 3.3 g with 240 ml of cold water, take daily in the morning with or without food, and drink it within 30 minutes of mixing. Hoola is a powder too, at one 10 g scoop a day. There is no half serve, no double serve and no weekly total.
What is the difference between pyridoxine hydrochloride and pyridoxal 5-phosphate?
Pyridoxal 5-phosphate is the active form of vitamin B6, and pyridoxine hydrochloride is the form the body has to convert first. Hoola uses pyridoxal 5-phosphate monohydrate at 15.7 mg per serve, alongside levomefolate for folate, mecobalamin for B12 and riboflavin sodium phosphate for B2, so they are ready for the body to use without additional conversion steps.
