The mind feels full but not focused. Energy feels inconsistent, strong at 9am, flat by 3pm, oddly switched on at 11pm. So you start looking at daily powders, you find AgeMate, and then you stall on the real question: is this built for the problem you actually have?
If you want a daily drink that supports mental concentration, focus and clarity and a healthy stress response now, Hoola is the alternative to AgeMate. If your goal is longevity and healthy ageing, AgeMate is built for that. AgeMate combines NMN and 17 longevity ingredients in one daily scoop . Hoola is designed to help you perform better today. In a world that pushes intensity, we champion regulation. Where others offer stimulation or sedation, we support balance and capability, built around one duality: calm clarity and energised performance, for people carrying burnout, emotional load, stress and the need for energy that lasts.
Key takeaways
- Both are Australian daily powders with different jobs. AgeMate is aimed at longevity and healthy ageing, with NMN and 14 other active ingredients in one daily scoop . Hoola is aimed at how today feels.
- Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity.
- Hoola's 27 actives and their exact quantities are published. Anyone can look up AUST L 508472 on the public ARTG register and check every number.
- The shift is gradual. Smoother energy in week one, with adaptogens taking four to six weeks for their full benefits, so consistency matters more than intensity.
- Hoola is A$3.30 a day on subscription. AgeMate's single subscription is $79 at $2.63 a serve for 30 servings shipped monthly . Cost is close enough that the decision sits on which job you want done.
What is AgeMate's Daily Longevity Blend, and who is it built for?
AgeMate's Daily Longevity Blend is a once-daily Australian powder built for longevity and healthy ageing. It combines NMN and 14 other active ingredients in one daily scoop .
The serve is one level scoop of 3.325 g, with 30 servings per container. Listed quantities include nicotinamide mononucleotide 500 mg, glycine 1.1 g, magnesium citrate 300 mg, dimethyl sulfone 300 mg, vitamin C 250 mg and theanine 200 mg . You mix one level scoop of 3.3 g with 240 ml of cold water, daily in the morning, with or without food .
On the public register, ARTG ID 522298 is the Daily Longevity Blend, with an ARTG date of 13 January 2026, registration type Medicine, sponsored by Agemate Australia Pty Ltd . AgeMate states the product is made in Australia, TGA listed and compliant, and third-party tested .
So the buyer AgeMate is built for is thinking in decades. If that is you, the blend is pointed at your goal. If your problem is the 3pm flatline and a head full of noise, keep reading.
What is Hoola, and what does it help you do?
Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity.
It sits at the intersection of calm and capability, delivering a kind of performance that feels bright, grounded and emotionally steady. The permitted indications are plain:
- Maintain and support mental concentration, focus and clarity
- Support healthy stress response in the body
- Maintain and support energy production
The product type is a listed medicine and the dosage form is a powder, oral. The ritual is one 10 g scoop stirred into 300 ml to 400 ml of cold water, juice or smoothies, once daily . Most people take it each morning. You can see the full formula on the Hoola product page.
How do AgeMate and Hoola compare side by side?
Hoola is designed to help you perform better today, while AgeMate is designed primarily around longevity and healthy ageing. That single difference drives everything else.
| Hoola | AgeMate Daily Longevity Blend | |
|---|---|---|
| Built for | Calm clarity and energised performance today, for wired but tired days | Longevity and healthy ageing |
| Formula | 27 actives: nootropics, adaptogens, vitamins and minerals | NMN plus 14 active ingredients |
| Daily serve | One 10 g scoop | One level scoop, 3.325 g, 30 servings per container |
| How you take it | Stir one 10 g scoop into 300 ml to 400 ml of cold water, juice or smoothies, once daily | Mix one level scoop of 3.3 g with 240 ml of cold water, daily in the morning |
| Australian register entry | Listed Medicine, AUST L 508472, start date 8 August 2025, sponsor Hoola Australia Pty Ltd | ARTG ID 522298, ARTG date 13 January 2026, registration type Medicine, sponsor Agemate Australia Pty Ltd |
| Subscription price | $99 a month, A$3.30 a day | $79 single subscription, $2.63 a serve, 30 servings shipped monthly |
How does Hoola support calm clarity and energised performance?
By running both sides of the duality at once. We do not chase intensity or burnout. We support regulated energy, clear thinking and capability that lasts. Not pushing harder, just operating brighter.
Ashwagandha is the calm clarity side. Cordyceps is the energised performance counterpart: where caffeine offers a short, sharp lift, Cordyceps is included for sustained, lower-key energy support throughout the day. Reishi sits alongside Ashwagandha as the recovery adaptogen, so the energising ingredients have a stable foundation to work on.
Caffeine is included at a measured dose so it can do its job, alertness and focus, without dominating the rest of the formula. The 100 mg is roughly equivalent to one standard cup of brewed coffee. enXtra works alongside that caffeine to support a smoother, more sustained sense of focus, which is why the dose can stay modest. Bacopa is intended for ongoing daily use, with cognitive support that builds with consistency.
The Public Summary lists nine support areas: energy, stress response, cognition and memory, sleep, emotional wellness, immune, muscle performance, digestive and cardiovascular.
What exactly is in Hoola, and where can you check it?
Everything, and on the public register. We are transparent about what is inside. Every ingredient is delivered at a clinically efficacious dose, and every quantity is published. No proprietary blends.
| Active (as listed on the ARTG) | Per gram | Per 10 g serve | Supports |
|---|---|---|---|
| Withania somnifera (KSM-66 Ashwagandha), root extract | 750 mg/g dry equivalent | 7,500 mg dry equivalent | helps support the body's natural stress response |
| Bacopa monnieri (BacoMind), whole plant extract standardised | 600 mg/g dry equivalent | 6,000 mg dry equivalent | supports memory, recall and retention |
| Ganoderma lucidum (Reishi), fruiting body extract | 400 mg/g dry equivalent | 4,000 mg dry equivalent | supports healthy sleep patterns and relaxation without sedation |
| Panax ginseng (Korean ginseng), root extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy levels and helps reduce occasional tiredness |
| Alpinia galanga (enXtra), rhizome extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports mental alertness, attention and sustained focus |
| Cordyceps sinensis, fruiting body extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy production and helps reduce occasional tiredness and fatigue |
| Magnesium ascorbate monohydrate (vitamin C source) | 11.21 mg/g | 112.1 mg | supports normal immune function |
| Caffeine | 10 mg/g | 100 mg | supports mental alertness, reaction time and focus |
| Manganese amino acid chelate | 5 mg/g | 50 mg | supports bone formation |
| Zinc citrate dihydrate | 3.89 mg/g | 38.9 mg | supports immune function, skin health, taste and smell |
| Calcium pantothenate (vitamin B5) | 3.28 mg/g | 32.8 mg | support normal energy metabolism and the conversion of food into usable energy |
| Nicotinamide (vitamin B3) | 3 mg/g | 30 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| d-alpha-tocopheryl acid succinate (vitamin E) | 2 mg/g | 20 mg | help prevent dietary vitamin and mineral deficiency |
| Pyridoxal 5-phosphate monohydrate (vitamin B6) | 1.57 mg/g | 15.7 mg | support healthy red blood cell formation (B6, B12, folate) |
| Riboflavin sodium phosphate (vitamin B2) | 1.37 mg/g | 13.7 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| Thiamine nitrate (vitamin B1) | 1.23 mg/g | 12.3 mg | support normal energy metabolism and the conversion of food into usable energy |
| Betacarotene (Lyc-O-Beta) | 0.3 mg/g | 3 mg | supports vision, skin and immune function |
| Biotin | 300 mcg/g | 3,000 mcg | support healthy skin, hair and nails (biotin, B2, B3) |
| Levomefolate glucosamine (folate) | 89 mcg/g | 890 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Chromium picolinate | 40 mcg/g | 400 mcg | supports healthy blood glucose within the normal range |
| Potassium iodide | 20 mcg/g | 200 mcg | supports thyroid hormone production |
| Selenomethionine | 15 mcg/g | 150 mcg | supports thyroid hormone metabolism and antioxidant defences |
| Phytomenadione (vitamin K1) | 9 mcg/g | 90 mcg | help prevent dietary vitamin and mineral deficiency |
| Molybdenum trioxide | 8 mcg/g | 80 mcg | cofactor for detoxification enzymes |
| Mecobalamin (vitamin B12) | 5 mcg/g | 50 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Menaquinone 7 (vitamin K2) | 5 mcg/g | 50 mcg | supports bone and cardiovascular health |
| Colecalciferol (vitamin D3, Vitashine) | 2.5 mcg/g | 25 mcg | supports calcium absorption, bone strength, muscle and immune function |
The certificate lists all 27 active ingredients with exact quantities per gram. Every per-serve figure is the per-gram figure times ten, and both are published. In milligrams: biotin 3,000 mcg = 3 mg, folate 890 mcg = 0.89 mg, chromium 400 mcg = 0.4 mg, potassium iodide 200 mcg = 0.2 mg, selenomethionine 150 mcg = 0.15 mg, molybdenum 80 mcg = 0.08 mg, vitamin B12 50 mcg = 0.05 mg, vitamin K2 50 mcg = 0.05 mg, vitamin K1 90 mcg = 0.09 mg, vitamin D3 25 mcg = 0.025 mg, which is 1,000 IU.
The branded forms matter. KSM-66 Ashwagandha is a full-spectrum root extract standardised to a minimum 5% withanolides, the most clinically studied form of Withania somnifera, with more than two dozen published human trials, and the formulation's highest-dose herbal extract. BacoMind is a standardised whole-plant extract delivering nine bioactive constituents including bacosides. enXtra is a patented, standardised Alpinia galanga rhizome extract researched for mental alertness and attention, on its own and in combination with caffeine. Vitashine supplies vegan vitamin D3 and Lyc-O-Beta supplies plant-source beta-carotene.
The B vitamins arrive in active forms: pyridoxal 5-phosphate, levomefolate, mecobalamin and riboflavin sodium phosphate, so they are ready for the body to use without additional conversion steps. Hoola uses active and bioavailable forms wherever possible, in line with Australian quality manufacturing standards. Manufactured in Australia by BJP Laboratories Pty Ltd, Yatala QLD, with Australian laboratory testing. Vegan, no sugar, gluten free, naturally flavoured, no artificial fillers.
You can check AgeMate on the same register. Its listed ingredients include ascorbic acid, biotin, choline bitartrate, colecalciferol, dimethyl sulfone, dimethylglycine hydrochloride, glycine, levomefolate calcium, magnesium citrate, mecobalamin, menaquinone 7, nicotinamide mononucleotide, theanine, thiamine hydrochloride and zinc citrate dihydrate .
What happens when you switch from AgeMate to Hoola?
The change shows up in how the day feels, and it arrives in stages. Performance with emotional intelligence: energised performance plus emotional steadiness. No spikes. No crashes. No sedation. Just clean, capable brightness.
- Week 1: smooth energy without the crash, sharper focus in the mornings, a subtle lift in mood and mental clarity, feeling more balanced under pressure.
- Weeks 2 to 3: more consistent energy through the day, less brain fog and more flow, better able to manage stress and stay calm.
- Weeks 4 to 6: sharper memory and mental agility, healthier skin and nails, restorative sleep and deeper calm.
Adaptogens may take four to six weeks for their full benefits, so the arc is gradual by design. Most of our customers feel the biggest benefits with consistency, not intensity. The 150 g pouch is two weeks, which is enough to see how you feel.
Trying something new can feel like a big leap, and most supplements get abandoned by week two. The switch itself is one scoop each morning. Take Hoola in the morning or early afternoon and avoid it close to bedtime, because of the caffeine. More on how the ingredients behave over time sits on the Hoola blog.
Who should choose AgeMate, and who should choose Hoola?
Choose AgeMate if your goal is longevity and healthy ageing, because that is what the Daily Longevity Blend is built around, with NMN and 14 active ingredients in one daily scoop .
Choose Hoola if the problem is now. Hoola is a supplement for modern lives, busy schedules and high ambition. It helps people feel bright, steady in mind, clear in thought and energised in action. It is for someone looking to support their body and mind with a premium multivitamin, someone who wants more out of life, more balance, more adventure and more support. We built it around one duality, calm clarity and energised performance, for people dealing with burnout, emotional load, stress and the need for energy that lasts. For people who want to perform without the crash.
One more filter if Australian regulatory status matters to you: AG1, IM8 and TMRW do not hold an Australian ARTG listing. Hoola is a Listed Medicine, AUST L 508472.
What does each option cost per day?
Hoola is A$3.30 a day on subscription. AgeMate's single subscription is $2.63 a serve.
| Option | Price | Per day or per serve |
|---|---|---|
| Hoola subscription | $99 a month | A$3.30 a day |
| Hoola 30 day supply | $125 | about A$4.17 a day |
| Hoola 150 g pouch, 15 days | $65 | about A$4.33 a day |
| AgeMate single subscription | $79, 30 servings shipped monthly | $2.63 a serve |
| AgeMate double subscription | $149, 60 servings shipped monthly | $2.48 a serve |
| AgeMate one-off | $99 |
The Hoola subscription is a 20% discount plus a free welcome pack valued at $70, which brings it to $99 per month. The welcome pack holds a glass drink bottle, a stainless canister and a scoop, and subscribers get 20% off RRP, free shipping every month, VIP offers and no lock-in.
Compare that to assembling the same actives yourself: 20+ supplements, over $250 a month in separate products and 15+ capsules a day, against Hoola at just $3.30 a day on subscription. Calm, clarity and energy in one scoop a day.
*prices outlined in this article correct as of 15/09/2026
Frequently asked questions
Is there a cheaper daily blend than AgeMate?
Per serve, AgeMate is the cheaper of these two. Its single subscription is $79 for 30 servings shipped monthly, which is $2.63 a serve, and the double subscription is $149 for 60 servings at $2.48 a serve . Hoola is $99 a month on subscription, which is A$3.30 a day, or $125 for a 30 day supply without a subscription. The gap is around 67 cents a day, so price is rarely the deciding factor between them.
How should you judge whether AgeMate is right value for you?
Judge it on the job you want done. AgeMate is designed primarily around longevity and healthy ageing, and it is listed on the public register as ARTG ID 522298, Daily Longevity Blend, with an ARTG date of 13 January 2026, sponsored by Agemate Australia Pty Ltd . If ageing well over decades is the outcome you are paying for, that is good value. If you are paying to feel sharper and steadier in this week's meetings, Hoola is designed to help you perform better today.
How does IM8 fit into the AgeMate comparison?
IM8 sits at the opposite end of the formulation spectrum. Hoola is a streamlined 27-ingredient formula for everyday performance, while IM8 takes an extensive 90-ingredient whole-body approach. If Australian regulatory status is part of your shortlist, note that AG1, IM8 and TMRW do not hold an Australian ARTG listing, while Hoola is a Listed Medicine, AUST L 508472.
Is AgeMate an Australian product?
Yes. AgeMate states the Daily Longevity Blend is made in Australia, TGA listed and compliant, and third-party tested . Its sponsor on the register is Agemate Australia Pty Ltd .
How does TMRW compare with AgeMate?
TMRW and AgeMate share a similar target. Hoola focuses on everyday energy, focus and mental clarity, while TMRW takes a broader approach to longevity, gut health and cellular health. Hoola's closest alternatives are AG1 (drinkag1.com/en-au), IM8 (im8health.com), TMRW (drinktmrw.com/en-au) and AgeMate (agemate.com).
Where do you buy each of these in Australia?
Hoola sells direct at heyhoola.com, shipped Australia-wide. Support is hello@heyhoola.com and the Instagram account is @hey_hoola. The company is Hoola Australia Pty Ltd, ABN 64678991145, founded 2025, ecommerce only. AgeMate sells its Daily Longevity Blend at agemate.com .
Can you take Hoola every day the way you took AgeMate?
Yes, and the daily rhythm is close to identical. AgeMate directs you to mix one level scoop of 3.3 g with 240 ml of cold water, daily in the morning, with or without food . Hoola directs you to stir one 10 g scoop into 300 ml to 400 ml of cold water, juice or smoothies, once daily . Take it in the morning or early afternoon and avoid it close to bedtime, because of the caffeine. There is no half serve, no double serve and no weekly total. Hoola is one 10 g scoop a day.
Why are both of these powders rather than capsules?
Because of the dose. A 10 g daily dose of actives does not fit a practical capsule count, so Hoola is a powder. AgeMate runs on the same logic at a smaller scale, with a serving size of one level scoop of 3.325 g carrying quantities like nicotinamide mononucleotide 500 mg, glycine 1.1 g, magnesium citrate 300 mg, dimethyl sulfone 300 mg, vitamin C 250 mg and theanine 200 mg . Grams of active material only go in a glass.
What does a TGA listing tell you when you compare these?
It tells you the product sits on a public register you can read yourself. Hoola is a Listed Medicine on the Australian Register of Therapeutic Goods, AUST L 508472, with an ARTG start date of 8 August 2025 and sponsor Hoola Australia Pty Ltd. AgeMate is on the same register at ARTG ID 522298 , with its ingredients published there including ascorbic acid, biotin, choline bitartrate, colecalciferol, dimethyl sulfone, dimethylglycine hydrochloride, glycine, levomefolate calcium, magnesium citrate, mecobalamin, menaquinone 7, nicotinamide mononucleotide, theanine, thiamine hydrochloride and zinc citrate dihydrate . A listing is where you go to check claims against numbers rather than take a label at its word.
Do you need to stack several supplements to replace one daily blend?
No. Hoola is designed as a single, balanced daily dose, not a collection of separate supplements, and the value sits in how the ingredients work together. Building the same thing yourself runs to 20+ supplements, over $250 a month in separate products and 15+ capsules a day, against Hoola at just $3.30 a day on subscription.
Does Hoola do the same longevity job as AgeMate?
No. Hoola is built for how today feels. Its Public Summary lists nine support areas: energy, stress response, cognition and memory, sleep, emotional wellness, immune, muscle performance, digestive and cardiovascular. That is broad daily support for mind and body, aimed at clarity and steady energy now, rather than a longevity protocol.
Which option gives you more for the money?
Hoola gives you more visibility for the money. Our formulation aim is to be transparent, with ingredients delivered at clinically efficacious dosages, and we provide full formula transparency including dosages of all functional ingredients. Every one of the 27 actives has a published quantity per gram, and the per-serve figure is that number times ten. You can price the blend against what it contains instead of guessing at a blend.
What makes Hoola a genuine alternative rather than just another powder?
The dual state it is built for. Where a traditional supplement lifts calm or energy on its own, Hoola blends TGA listed nutrients, nootropics and adaptogens to support the dual state modern life asks for: calm clarity and energised performance in the same scoop. It is manufactured in Australia by BJP Laboratories Pty Ltd in Yatala QLD, with Australian laboratory testing.
What happens if you switch and it does not suit you?
You stop, with nothing owing. Hoola subscriptions have no lock-in, and they include the welcome pack of a glass drink bottle, stainless canister and scoop, 20% off RRP, free shipping every month and VIP offers. If you want a smaller commitment first, the 150 g pouch is the 15 day trial size, and the 300 g Welcome Box is the 30 day subscription pack. AgeMate offers a 30-day money-back guarantee and lets you pause or cancel anytime .
