You wake up flat. Coffee number one goes down before the emails. By mid-afternoon the focus is gone, and by bedtime the buzz has arrived at exactly the wrong moment. You want steady energy, clear thinking and a nervous system that stays calm under load, without feeling wired.
For an Australian reader who wants steady daily energy and focus, Hoola is the 27-ingredient TGA-listed daily formula with every dose published, while IM8 is a 90-ingredient whole-body approach; the choice is breadth versus verifiable, therapeutic dosing.
Hoola is a Listed Medicine on the Australian Register of Therapeutic Goods, AUST L 508472, with an ARTG start date of 8 August 2025 and Hoola Australia Pty Ltd as sponsor. The certificate lists all 27 active ingredients with exact quantities per gram, and anyone can look up that number on the public register and check every figure. IM8 sells a 90-ingredient daily drink. Different jobs. Let's break it down.
Key takeaways
- Hoola runs 27 actives for everyday performance. IM8 runs a 90-ingredient whole-body formula. Different jobs, not better versus worse.
- Hoola is a Listed Medicine on the ARTG, AUST L 508472, so anyone can look up all 27 actives and their exact quantities.
- Hoola pairs ashwagandha for calm with cordyceps and a measured 100 mg of caffeine for energy, so the lift stays steady rather than sharp.
- Give any switch four to six weeks. Adaptogens build with consistency rather than landing on day one.
- Hoola on subscription is A$3.30 a day. IM8's own site lists A$5.40 a serving on a 30-day subscription.
Who is Hoola built for, and what does it do each day?
Hoola is built for people with busy schedules and high ambition who want to feel bright, steady in mind, clear in thought and energised in action.
Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity. The longer description: an Australian made daily wellness supplement powered by nootropics, adaptogens, vitamins and minerals, designed to support mental clarity, focus, energy and a healthy stress response. The brochure puts it in four words, a nootropic and adaptogenic multivitamin for body and mind.
We do not chase intensity or burnout. We support regulated energy, clear thinking and capability that lasts. Not pushing harder, just operating brighter.
The daily dose is 10 g of actives, which does not fit a practical capsule count, so Hoola is a powder. The ritual is simple: one 10 g scoop into 300 to 400 ml of cold water each morning. The label directions say 350 to 400 ml. It is vegan, sugar free, gluten free, naturally flavoured, with no artificial fillers.
What is IM8, and who is it built for?
IM8 is a daily drink built around breadth, with 90 ingredients in one serving. It suits someone who wants one powder covering as much whole-body ground as possible.
The serve is 12 grams, mixed into 8 to 12 oz of cold water, juice, a smoothie or another drink. IM8 states that its ingredients are clinically dosed in every serving with no hidden dosages. The product is NSF Certified for Sport and third-party tested.
IM8 sits in the same Australian shortlist as Hoola's other close alternatives: AG1, TMRW and AgeMate.
How do Hoola and IM8 compare side by side?
Hoola is a streamlined 27-ingredient formula for everyday performance. IM8 takes an extensive 90-ingredient whole-body approach. No fluff, no woo woo, just the numbers side by side.
| Hoola | IM8 | |
|---|---|---|
| Actives | 27, every quantity published | 90 ingredients in one daily drink |
| Focus | Everyday energy, focus and mental clarity | Whole-body coverage |
| Australian regulatory status | Listed Medicine on the ARTG, AUST L 508472, start date 8 August 2025, sponsor Hoola Australia Pty Ltd | No Australian ARTG listing |
| Product type | Listed medicine, powder, oral | Powder |
| Serve | One 10 g scoop in 300 to 400 ml cold water | 12 grams in 8 to 12 oz of cold water, juice or a smoothie |
| Testing and certification | Manufactured in Australia by BJP Laboratories Pty Ltd, Yatala QLD, with Australian laboratory testing | NSF Certified for Sport, third-party tested |
| Dose transparency | All 27 actives and exact quantities on the public ARTG certificate | States clinically dosed ingredients with no hidden dosages |
What sets Hoola apart from AG1 and IM8 is the Australian TGA listing, therapeutic dosing and a focus on calm performance. None of AG1, IM8, TMRW or AgeMate holds an Australian ARTG listing.
How does each formula support the benefit it promises?
Hoola runs on one duality: calm clarity on one side, energised performance on the other. Each ingredient has a job, and the value sits in how they work together.
Ashwagandha is the calm clarity side. Cordyceps is the energised performance counterpart. Where caffeine offers a short, sharp lift, cordyceps is included for sustained, lower-key energy support through the day. Reishi complements ashwagandha as a recovery-side adaptogen, so the energising ingredients have a stable foundation to work on.
enXtra works alongside caffeine to support a smoother, more sustained sense of focus, which is why the caffeine dose can stay modest. Caffeine sits at a measured dose so it can do its job for alertness and focus without dominating the rest of the formula. At 100 mg, that is roughly one standard cup of brewed coffee. Bacopa is intended for ongoing daily use, with cognitive support that builds with consistency.
Hoola is designed as a single, balanced daily dose, not a collection of separate supplements. The formula is built to maintain and support mental concentration, focus and clarity, and to support a healthy stress response in the body.
IM8 states that its ingredients are clinically dosed in every serving, with no hidden dosages, across all 90.
What's in Hoola, and where can you check it yourself?
You can check it on the public ARTG register under AUST L 508472. Every ingredient is delivered at a clinically efficacious dose, and every quantity is published.
| Active (as listed on the ARTG) | Per gram | Per 10 g serve | Supports |
|---|---|---|---|
| Withania somnifera (KSM-66 Ashwagandha), root extract | 750 mg/g dry equivalent | 7,500 mg dry equivalent | helps support the body's natural stress response |
| Bacopa monnieri (BacoMind), whole plant extract standardised | 600 mg/g dry equivalent | 6,000 mg dry equivalent | supports memory, recall and retention |
| Ganoderma lucidum (Reishi), fruiting body extract | 400 mg/g dry equivalent | 4,000 mg dry equivalent | supports healthy sleep patterns and relaxation without sedation |
| Panax ginseng (Korean ginseng), root extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy levels and helps reduce occasional tiredness |
| Alpinia galanga (enXtra), rhizome extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports mental alertness, attention and sustained focus |
| Cordyceps sinensis, fruiting body extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy production and helps reduce occasional tiredness and fatigue |
| Magnesium ascorbate monohydrate (vitamin C source) | 11.21 mg/g | 112.1 mg | supports normal immune function |
| Caffeine | 10 mg/g | 100 mg | supports mental alertness, reaction time and focus |
| Manganese amino acid chelate | 5 mg/g | 50 mg | supports bone formation |
| Zinc citrate dihydrate | 3.89 mg/g | 38.9 mg | supports immune function, skin health, taste and smell |
| Calcium pantothenate (vitamin B5) | 3.28 mg/g | 32.8 mg | support normal energy metabolism and the conversion of food into usable energy |
| Nicotinamide (vitamin B3) | 3 mg/g | 30 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| d-alpha-tocopheryl acid succinate (vitamin E) | 2 mg/g | 20 mg | help prevent dietary vitamin and mineral deficiency |
| Pyridoxal 5-phosphate monohydrate (vitamin B6) | 1.57 mg/g | 15.7 mg | support healthy red blood cell formation (B6, B12, folate) |
| Riboflavin sodium phosphate (vitamin B2) | 1.37 mg/g | 13.7 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| Thiamine nitrate (vitamin B1) | 1.23 mg/g | 12.3 mg | support normal energy metabolism and the conversion of food into usable energy |
| Betacarotene (Lyc-O-Beta) | 0.3 mg/g | 3 mg | supports vision, skin and immune function |
| Biotin | 300 mcg/g | 3,000 mcg | support healthy skin, hair and nails (biotin, B2, B3) |
| Levomefolate glucosamine (folate) | 89 mcg/g | 890 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Chromium picolinate | 40 mcg/g | 400 mcg | supports healthy blood glucose within the normal range |
| Potassium iodide | 20 mcg/g | 200 mcg | supports thyroid hormone production |
| Selenomethionine | 15 mcg/g | 150 mcg | supports thyroid hormone metabolism and antioxidant defences |
| Phytomenadione (vitamin K1) | 9 mcg/g | 90 mcg | help prevent dietary vitamin and mineral deficiency |
| Molybdenum trioxide | 8 mcg/g | 80 mcg | cofactor for detoxification enzymes |
| Mecobalamin (vitamin B12) | 5 mcg/g | 50 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Menaquinone 7 (vitamin K2) | 5 mcg/g | 50 mcg | supports bone and cardiovascular health |
| Colecalciferol (vitamin D3, Vitashine) | 2.5 mcg/g | 25 mcg | supports calcium absorption, bone strength, muscle and immune function |
Every per-serve figure is the per-gram figure times ten, and both are published. In milligrams: biotin 3,000 mcg = 3 mg, folate 890 mcg = 0.89 mg, chromium 400 mcg = 0.4 mg, potassium iodide 200 mcg = 0.2 mg, selenomethionine 150 mcg = 0.15 mg, molybdenum 80 mcg = 0.08 mg, vitamin B12 50 mcg = 0.05 mg, vitamin K2 50 mcg = 0.05 mg, vitamin K1 90 mcg = 0.09 mg, and vitamin D3 25 mcg = 0.025 mg, which is 1,000 IU.
The named branded actives carry their own research. KSM-66 is a full-spectrum ashwagandha root extract standardised to a minimum 5% withanolides, the most clinically studied form of Withania somnifera with more than two dozen published human trials, and the formulation's highest-dose herbal extract. BacoMind is a standardised whole-plant bacopa extract delivering nine bioactive constituents including bacosides. enXtra is a patented, standardised Alpinia galanga rhizome extract researched for mental alertness and attention, on its own and in combination with caffeine. Vitashine supplies vegan vitamin D3 and Lyc-O-Beta supplies plant-source beta-carotene.
The vitamins are your daily essentials. No mega doses, just smart daily support, using active and bioavailable forms wherever possible in line with Australian quality manufacturing standards. That includes pyridoxal 5-phosphate for B6, levomefolate for folate, mecobalamin for B12 and riboflavin sodium phosphate for B2, so they are ready for the body to use without additional conversion steps. Hoola is manufactured in Australia by BJP Laboratories Pty Ltd in Yatala QLD, with Australian laboratory testing.
What happens in the first weeks if you switch?
You feel the first changes inside a week, and the full picture lands around weeks four to six. Trying something new can feel like a big leap, and most supplements get abandoned by week two, so the arc matters more than day one.
Week 1: smooth energy without the crash, sharper focus in the mornings, a subtle lift in mood and mental clarity, and feeling more balanced under pressure.
Weeks 2 to 3: more consistent energy through the day, less brain fog and more flow, and a better ability to manage stress and stay calm.
Weeks 4 to 6: sharper memory and mental agility, healthier skin and nails, restorative sleep and deeper calm.
Adaptogens may take four to six weeks for their full benefits. Think of them as strength training for your stress response, where the system gets stronger the longer you use it. The 150 g pouch is two weeks, which is enough to see how you feel. Most of our customers feel the biggest benefits with consistency, not intensity.
There is no half serve, no double serve and no weekly total. Hoola is one 10 g scoop a day, best taken in the morning or early afternoon, and not close to bedtime because of the caffeine.
If you want a longer runway to trial IM8, its quarterly 90-day subscription gives you a full 90 days risk-free, while monthly subscriptions and one-time purchases give you 30 days.
Which one should you choose?
Choose Hoola if you want energy, focus and mental clarity that hold up across a working day. Choose IM8 if the priority is the widest ingredient count in one scoop.
Hoola is built around one duality, calm clarity and energised performance, for people dealing with burnout, emotional load, stress and the need for energy that lasts. It supports calm clarity, clean energy and emotional steadiness, so you feel bright, capable and ready every day. For people who want to perform without the crash.
The same logic sorts the rest of the shortlist. Hoola is a daily performance drink focused on energy, focus and mental clarity, while AG1 is centred on foundational whole-body nutrition. Hoola is designed to help you perform better today, while AgeMate is designed primarily around longevity and healthy ageing. Hoola focuses on everyday energy, focus and mental clarity, while TMRW takes a broader approach to longevity, gut health and cellular health.
How much does each option cost per day in Australia?
Hoola is A$3.30 a day on subscription. IM8's own site lists A$5.40 a serving on a 30-day subscription.
| Option | Price | Per day or serving |
|---|---|---|
| Hoola subscription | $99 per month | A$3.30 a day |
| Hoola 30 day supply | $125 | about A$4.17 a day |
| Hoola 150 g pouch, 15 day supply | $65 | about A$4.33 a day |
| IM8 90-day subscription | $142 per month, billed $426.00 AUD every 12 weeks | $4.73 AUD per serving |
| IM8 30-day subscription | $162 per month, billed $162.00 AUD every 4 weeks | $5.40 AUD per serving |
| IM8 one-time purchase | $203 |
The Hoola subscription is 20% off RRP plus a free welcome pack valued at $70, which brings it to $99 per month. The welcome pack includes a glass drink bottle, a stainless canister and a scoop. You also get free shipping every month, VIP offers and no lock-in. Pack sizes are the 150 g pouch, a 15 day trial size, and the 300 g Welcome Box, a 30 day supply on subscription.
Building the same thing yourself means 20+ supplements, over $250 a month in separate products and 15+ capsules a day, against just $3.30 a day on subscription. One scoop, one glass of cold water, one less thing to think about. You can see the formula and pricing here or read more on the blog.
*prices outlined in this article correct as of 15/09/2026
Frequently asked questions
What are the main alternatives to IM8 in Australia?
The main alternatives are Hoola, AG1 (drinkag1.com/en-au), TMRW (drinktmrw.com/en-au) and AgeMate (agemate.com). Hoola is a daily performance drink focused on energy, focus and mental clarity, while AG1 is centred on foundational whole-body nutrition. AgeMate is designed primarily around longevity and healthy ageing, where Hoola is designed to help you perform better today. TMRW takes a broader approach to longevity, gut health and cellular health, while Hoola focuses on everyday energy, focus and mental clarity.
Is IM8 better than AG1?
Neither is better outright, because the right pick depends on the job you want done. IM8 leads with breadth, at 90 ingredients in one daily drink. AG1 is centred on foundational whole-body nutrition. Neither holds an Australian ARTG listing, so you cannot verify their doses on the public Australian register the way you can with Hoola under AUST L 508472.
How does TMRW compare with IM8 and Hoola?
TMRW takes a broader approach to longevity, gut health and cellular health, IM8 covers whole-body ground with 90 ingredients, and Hoola focuses on everyday energy, focus and mental clarity across 27 actives. None of AG1, IM8, TMRW or AgeMate holds an Australian ARTG listing. Hoola is a Listed Medicine on the ARTG, AUST L 508472.
How does AgeMate compare with IM8?
AgeMate is built primarily around longevity and healthy ageing, while IM8 is a 90-ingredient whole-body daily drink. Hoola sits in a different lane again, designed to help you perform better today with energy, focus and mental clarity. Neither AgeMate nor IM8 holds an Australian ARTG listing.
What is IM8 Daily Ultimate Essentials?
IM8 Daily Ultimate Essentials is a daily drink powder with 90 ingredients in one serving. You scoop out one serving of 12 grams and add 8 to 12 oz of cold water, juice, a smoothie or another drink. IM8 states its ingredients are clinically dosed in every serving, with no hidden dosages.
How long before a daily powder like this makes a difference?
Four to six weeks for the full picture, with earlier signals along the way. Adaptogens may take four to six weeks for their full benefits. By weeks two to three you can expect more consistent energy through the day, less brain fog and more flow, and a better ability to manage stress and stay calm. The 150 g pouch runs two weeks, which is enough time to see how you feel. Most of our customers feel the biggest benefits with consistency.
What does IM8 cost in Australia?
$5.40 AUD per serving on the 30-day subscription, billed $162.00 AUD every 4 weeks at $162 per month. The 90-day subscription is $4.73 AUD per serving, billed $426.00 AUD every 12 weeks at $142 per month. A one-time purchase is $203. Hoola on subscription is A$3.30 a day.
What makes IM8 different from other daily powders?
Its scale and its certifications. IM8 packs 90 ingredients into one daily drink, and it is NSF Certified for Sport and third-party tested. What it does not have is an Australian ARTG listing, so Australian buyers cannot verify its quantities on the public register.
Does Hoola use a proprietary blend?
No. We provide full formula transparency, including dosages of all functional ingredients, with nothing to hide. Every ingredient is delivered at a clinically efficacious dosage, and all 27 actives with their exact quantities appear on the ARTG certificate under AUST L 508472.
Does a 90-ingredient formula mean you get more?
Not by itself. More ingredients can mean smaller amounts of each one, so what matters is the quantity of every active and whether that quantity does anything. Hoola is built on expert formulation with therapeutic dosages, and every one of the 27 actives is published with its exact amount per gram and per 10 g serve, so you can check the numbers before you decide.
