We formulated Hoola for calm focus every day and you get support for a healthy stress response and sustained attention in one daily scoop. Ashwagandha is used for ongoing stress support over weeks; L-theanine is used for shorter-term calm alertness.
TL;DR
Hoola is a great addition to your daily routine: calm, focus and energy support together.
- Support for the body's natural stress response from KSM-66 ashwagandha.
- Relaxation support without sedation from reishi.
- Sustained focus support from enXtra, alongside caffeine.
- Memory and recall support from BacoMind bacopa.
- Natural energy support from cordyceps and Korean ginseng.
- Support for normal energy metabolism from active B vitamins.
- Immune function support from vitamin C, zinc and vitamin D3.
What do you get from each option?
For daily calm focus, Hoola brings stress-response, focus and energy support into one scoop. Ashwagandha and L-theanine are individual ingredients; our formula brings several ingredient roles into the same daily routine.
| Option | Calm and focus support | Amount | Timing | Caffeine per serve | Price per day |
|---|---|---|---|---|---|
| Hoola | Healthy stress response, relaxation without sedation, sustained focus and memory support | One 10 g scoop daily, including 600 mg KSM-66 ashwagandha root extract, equivalent to 7,500 mg dry root. | Morning daily routine; exact onset: not stated | 100 mg. | A$3.30 on subscription |
| Ashwagandha | Ongoing everyday stress support. | 240-1,250 mg/day of extract across studies; dry-root equivalent for those extracts: not stated. | Daily use assessed over 6-8 weeks in a review of stress studies; exact onset: not stated. | not stated | not stated |
| L-theanine | Relaxation without drowsiness and attention support. | Your Health Magazine describes typical products at 50-200 mg; this is a category description, not a specific product label. | Used in acute studies; a reliable benefit-onset time is not established here | not stated | not stated |
Our reason to choose Hoola is the range of daily support in one scoop: calm for a busy day, focus for the task in front of you and natural energy support.
How do ashwagandha and L-theanine differ?
Ashwagandha is a herb used for ongoing stress support, while L-theanine is an amino acid associated with calm alertness. For your daily routine, we bring stress-response support and relaxation support together in Hoola through KSM-66 ashwagandha and reishi.
Ashwagandha's botanical name is Withania somnifera. Its root has a history of use as an adaptogen in Ayurvedic medicine, and most commercial formulas use root extracts. In our formula, a calmer response to a busy day is the aim: KSM-66 helps support the body's natural stress response.
L-theanine occurs naturally in tea leaves and may support relaxation without drowsiness.
We support relaxation without sedation with reishi alongside the ashwagandha. You can explore the everyday stress-response role in our ashwagandha benefits guide.
How long do they take to work?
Ashwagandha has a weeks-long daily-use context, while L-theanine has a shorter acute-use window. We built Hoola around daily consistency, with bacopa intended for ongoing use to support memory and focus.
Ashwagandha trials in a review summarised by the NIH Office of Dietary Supplements assessed daily use for 6-8 weeks. That period describes how long the trials ran, not a deadline for a change you should feel.
L-theanine has been studied for acute effects, while the ashwagandha trials above assessed daily use over weeks. A study's testing schedule does not establish when you will notice a benefit.
With Hoola, sustained focus support comes from enXtra alongside caffeine, and memory and concentration support comes from BacoMind bacopa. Our daily scoop brings those roles together with stress-response support. For the longer-term ingredient context, see how long ashwagandha takes to work.
How much ashwagandha is in Hoola?
For daily stress-response support, Hoola includes 600 mg KSM-66 ashwagandha root extract per scoop, equivalent to 7,500 mg dry root. The extract is KSM-66, a full-spectrum root extract standardised to a minimum 5% withanolides.
The two weights describe different things. The 600 mg is the extract in your scoop; the 7,500 mg is its dry-root equivalent. They are two ways to describe the same ingredient, not amounts to add together. Compare extract weight with extract weight and dry-root equivalent with dry-root equivalent.
Ashwagandha preparations differ in extraction and standardisation, so a milligram figure alone cannot make two extracts interchangeable. Our KSM-66 ashwagandha ingredient page names the form we use.
You can check our quantity on the public ARTG record. Hoola is listed under ARTG 508472.
How does Hoola support focus through a busy day?
Sustained attention and memory support are both part of Hoola: enXtra supports mental alertness, attention and sustained focus alongside caffeine, while BacoMind bacopa supports memory, recall and concentration.
We do not include L-theanine as an ingredient in Hoola. We support calm focus through KSM-66 ashwagandha for the body's natural stress response, reishi for relaxation without sedation and enXtra and bacopa for focus.
We built Hoola for daytime calm focus with caffeine. Alertness support comes from 100 mg natural caffeine per scoop, roughly one standard cup of brewed coffee. Natural energy production support comes from cordyceps, while Korean ginseng supports natural energy levels. Both help reduce occasional tiredness.
Your daily nutrients sit in the same scoop. Active B vitamins support normal energy metabolism. Vitamin C, zinc and vitamin D3 support immune function. You have one morning routine for those nutrients and our calm-focus ingredients.
Why choose Hoola for daily calm focus?
Choose Hoola when you want daily support for calm, sustained focus and energy in one scoop. Our formula pairs stress-response and relaxation support with attention and memory support, plus daily vitamins and minerals.
The subscription is A$99 a month, or A$3.30 a day, with free shipping and no lock-in. A one-off 30-day supply costs A$125.
For an easy way to try the routine, choose the A$65 15-day pouch. Try Hoola and make room for calm-focus support in your morning.
Frequently asked questions
Is ashwagandha better than L-theanine?
For ongoing stress support, ashwagandha has a daily-use context over weeks; L-theanine is associated with shorter-term calm alertness. For daily calm focus, our formula adds sustained attention, memory and energy support to the ashwagandha's stress-response role.
Can L-theanine make you sleepy?
L-theanine may support relaxation without drowsiness. Relaxation support without sedation is also the role of reishi in our Hoola formula.
What is ashwagandha used for?
Everyday stress support is one of ashwagandha's main uses. In Hoola, KSM-66 ashwagandha helps support the body's natural stress response, with separate ingredients supporting attention and memory.
What time of day should I take Hoola?
The morning or early afternoon suits our daily Hoola routine. We designed the formula for daily use, with one 10 g scoop a day.
What is in Hoola for calm focus?
You get stress-response support from KSM-66 ashwagandha and relaxation support without sedation from reishi. Sustained focus support comes from enXtra alongside 100 mg natural caffeine; memory, recall and concentration support comes from BacoMind bacopa. We combine these ingredients in one scoop.
How much does Hoola cost?
Hoola costs A$99 a month on subscription, or A$3.30 a day, with free shipping and no lock-in. A one-off 30-day supply costs A$125. Both options give you the same daily formula.
Can I try Hoola without a subscription?
Yes. Our A$65 pouch gives you a 15-day supply in a 150 g pack. It's the easy way to try the morning routine before deciding on a monthly subscription.
