You wake up flat. Coffee number one gets you moving. By 2pm the tank is empty again, and by 10pm your brain is still buzzing. Wired but tired, with energy that never feels consistent. What you want is simple: more energy, more clarity, more stability, without feeling anxious or overwhelmed.
If you want support for energy, focus and mental clarity today, Hoola is the formula built for that. AgeMate's Daily Longevity Blend is designed primarily around longevity and healthy ageing.
Both are on the Australian Register of Therapeutic Goods. Both are one scoop a day. They are built for different outcomes, and the ingredient lists show it. Hoola exists to help you feel bright: steady in mind, clear in thought and energised in action.
Key takeaways
- Hoola is designed to help you perform better today. AgeMate is designed primarily around longevity and healthy ageing.
- The mechanisms differ. Hoola pairs adaptogens with a measured caffeine dose for calm clarity plus energised performance. AgeMate's 3.325 g serve is led by nicotinamide mononucleotide 500 mg, glycine 1.1 g and magnesium citrate 300 mg.
- Hoola publishes all 27 actives with exact quantities, and anyone can look up AUST L 508472 on the public ARTG register and check every number.
- Give the switch time. Adaptogens may take 4-6 weeks for their full benefits, so consistency matters more than a first-week verdict.
- Per day, Hoola is about A$4.17 on a 30 day supply, or A$3.30 a day on subscription. AgeMate publishes $2.63 per serve on a single subscription and $2.48 per serve on a double.
What is Hoola, and who is it built for?
Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity. We built it for people carrying burnout, emotional load and stress, who still need energy that lasts the whole day.
The formula is built around one duality: calm clarity and energised performance. Steady in mind, clear in thought, energised in action.
It is a powder for a practical reason. A 10 g daily dose of actives does not fit a sensible capsule count, so you stir one 10 g scoop into 300ml-400ml of cold water, juice or a smoothie, once daily. Take it in the morning or early afternoon, and avoid it close to bedtime because of the caffeine.
That caffeine sits at 100 mg, roughly equivalent to one standard cup of brewed coffee. It is included at a measured dose so it can do its job on alertness and focus without dominating the rest of the formula.
Hoola is vegan, sugar free, gluten free, naturally flavoured, with no artificial fillers.
What is AgeMate's Daily Longevity Blend, and who is it built for?
AgeMate's Daily Longevity Blend is a daily scoop that combines NMN with 14 longevity ingredients. It is built for people whose primary goal is healthy ageing rather than performance today.
The product is a Listed Medicine in Australia. The ARTG entry is ID 522298, named Daily Longevity Blend, dated 13 January 2026, with Agemate Australia Pty Ltd as the sponsor.
The directions are one level scoop (3.3 g) mixed with 240 ml of cold water, taken daily in the morning, with or without food. Same ritual shape as Hoola (a scoop, a glass, a morning), different destination.
AgeMate is one of the alternatives people weigh up against Hoola, alongside AG1, IM8 and TMRW.
How do Hoola and AgeMate compare side by side?
Hoola is designed to help you perform better today. AgeMate is designed primarily around longevity and healthy ageing. Let's break it down. No fluff, just the numbers each brand publishes.
| Hoola | AgeMate Daily Longevity Blend | |
|---|---|---|
| Built for | Energy, focus and mental clarity today | Longevity and healthy ageing |
| ARTG listing | AUST L 508472, start date 8 August 2025, sponsor Hoola Australia Pty Ltd | ID 522298, dated 13 January 2026, sponsor Agemate Australia Pty Ltd |
| Serve size | One 10 g scoop | One level scoop, 3.325 g, 30 servings per container |
| How to take it | Stir into 300ml-400ml of cold water, juice or smoothies, once daily | Mix with 240 ml of cold water, daily in the morning, with or without food |
| Actives | 27 actives, every quantity published per gram and per 10 g serve | ARTG ingredients include ascorbic acid, biotin, choline bitartrate, colecalciferol, dimethyl sulfone, dimethylglycine hydrochloride, glycine, levomefolate calcium, magnesium citrate, mecobalamin, menaquinone 7, nicotinamide mononucleotide, theanine, thiamine hydrochloride and zinc citrate dihydrate |
| Leading doses | KSM-66 Ashwagandha 7,500 mg dry equivalent; BacoMind Bacopa 6,000 mg dry equivalent; caffeine 100 mg | Glycine 1.1 g; nicotinamide mononucleotide 500 mg; magnesium citrate 300 mg; dimethyl sulfone 300 mg; vitamin C 250 mg; theanine 200 mg |
| Caffeine | 100 mg per serve | None listed on the ARTG ingredient list |
Hoola's certificate lists all 27 active ingredients with exact quantities per gram. Anyone can look up AUST L 508472 on the public ARTG register and check every number themselves.
One more difference in how the two are structured. Hoola is designed as a single, balanced daily dose, not a collection of separate supplements. The value sits in how the ingredients work together.
How does each formula support the benefit it's built around?
Each formula supports its goal through a different set of leading actives. Hoola works through adaptogens, nootropics and a measured caffeine dose. AgeMate works through NMN, glycine, magnesium citrate and theanine.
Hoola's job is energy without the edge. Where a traditional supplement lifts calm or energy on its own, we blend TGA listed nutrients, nootropics and adaptogens to support the dual state modern life asks for: maintain and support mental concentration, focus and clarity, and support a healthy stress response in the body.
Ashwagandha is the calm clarity side. It is your nervous system's volume dial, at 7,500 mg dry equivalent per serve, helping support the body's natural stress response.
Cordyceps is the energised performance counterpart, the mushroom with main character energy. Where caffeine offers a short, sharp lift, Cordyceps is included for sustained, lower-key energy support throughout the day.
enXtra works alongside caffeine to support a smoother, more sustained sense of focus, which is why the caffeine dose can stay modest at 100 mg.
Bacopa is intended for ongoing daily use, with cognitive support that builds with consistency. It sits at 6,000 mg dry equivalent per serve, standardised as BacoMind.
AgeMate's serve is built the other way, around NMN at 500 mg with glycine at 1.1 g, magnesium citrate at 300 mg, dimethyl sulfone at 300 mg, vitamin C at 250 mg and theanine at 200 mg.
What exactly is in Hoola, and where can you check it?
Every active in Hoola is published with its exact quantity, and you can verify the list yourself on the ARTG. No proprietary blends. Every ingredient is delivered at a clinically efficacious dose.
Hoola is a Listed Medicine on the Australian Register of Therapeutic Goods, AUST L 508472, with an ARTG start date of 8 August 2025 and Hoola Australia Pty Ltd as the sponsor. It is manufactured in Australia by BJP Laboratories Pty Ltd in Yatala, Queensland, with Australian laboratory testing. Hoola uses active and bioavailable forms wherever possible, in line with Australian quality manufacturing standards.
| Active (as listed on the ARTG) | Per gram | Per 10 g serve | Supports |
|---|---|---|---|
| Withania somnifera (KSM-66 Ashwagandha), root extract | 750 mg/g dry equivalent | 7,500 mg dry equivalent | helps support the body's natural stress response |
| Bacopa monnieri (BacoMind), whole plant extract standardised | 600 mg/g dry equivalent | 6,000 mg dry equivalent | supports memory, recall and retention |
| Ganoderma lucidum (Reishi), fruiting body extract | 400 mg/g dry equivalent | 4,000 mg dry equivalent | supports healthy sleep patterns and relaxation without sedation |
| Panax ginseng (Korean ginseng), root extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy levels and helps reduce occasional tiredness |
| Alpinia galanga (enXtra), rhizome extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports mental alertness, attention and sustained focus |
| Cordyceps sinensis, fruiting body extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy production and helps reduce occasional tiredness and fatigue |
| Magnesium ascorbate monohydrate (vitamin C source) | 11.21 mg/g | 112.1 mg | supports normal immune function |
| Caffeine | 10 mg/g | 100 mg | supports mental alertness, reaction time and focus |
| Manganese amino acid chelate | 5 mg/g | 50 mg | supports bone formation |
| Zinc citrate dihydrate | 3.89 mg/g | 38.9 mg | supports immune function, skin health, taste and smell |
| Calcium pantothenate (vitamin B5) | 3.28 mg/g | 32.8 mg | support normal energy metabolism and the conversion of food into usable energy |
| Nicotinamide (vitamin B3) | 3 mg/g | 30 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| d-alpha-tocopheryl acid succinate (vitamin E) | 2 mg/g | 20 mg | help prevent dietary vitamin and mineral deficiency |
| Pyridoxal 5-phosphate monohydrate (vitamin B6) | 1.57 mg/g | 15.7 mg | support healthy red blood cell formation (B6, B12, folate) |
| Riboflavin sodium phosphate (vitamin B2) | 1.37 mg/g | 13.7 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| Thiamine nitrate (vitamin B1) | 1.23 mg/g | 12.3 mg | support normal energy metabolism and the conversion of food into usable energy |
| Betacarotene (Lyc-O-Beta) | 0.3 mg/g | 3 mg | supports vision, skin and immune function |
| Biotin | 300 mcg/g | 3,000 mcg | support healthy skin, hair and nails (biotin, B2, B3) |
| Levomefolate glucosamine (folate) | 89 mcg/g | 890 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Chromium picolinate | 40 mcg/g | 400 mcg | supports healthy blood glucose within the normal range |
| Potassium iodide | 20 mcg/g | 200 mcg | supports thyroid hormone production |
| Selenomethionine | 15 mcg/g | 150 mcg | supports thyroid hormone metabolism and antioxidant defences |
| Phytomenadione (vitamin K1) | 9 mcg/g | 90 mcg | help prevent dietary vitamin and mineral deficiency |
| Molybdenum trioxide | 8 mcg/g | 80 mcg | cofactor for detoxification enzymes |
| Mecobalamin (vitamin B12) | 5 mcg/g | 50 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Menaquinone 7 (vitamin K2) | 5 mcg/g | 50 mcg | supports bone and cardiovascular health |
| Colecalciferol (vitamin D3, Vitashine) | 2.5 mcg/g | 25 mcg | supports calcium absorption, bone strength, muscle and immune function |
Every per-serve figure is the per-gram figure times ten, and both are published. There is no half serve, no double serve and no weekly total. Hoola is one 10 g scoop a day. You can see the full product page at heyhoola.com/products/hoola.
What changes if you switch from AgeMate to Hoola?
You move from a formula aimed at healthy ageing to one aimed at how you feel and perform today. The ritual barely changes. One 10 g scoop into 300-400 ml of cold water, each morning.
Trying something new can feel like a big leap, and most supplements get abandoned by week two. So it helps to know what the arc actually looks like.
Week 1: smooth energy without the crash, sharper focus in the mornings, a subtle lift in mood and mental clarity, and feeling more balanced under pressure.
Weeks 2-3: more consistent energy through the day, less brain fog and more flow, and a better ability to manage stress and stay calm.
Weeks 4-6: sharper memory and mental agility, healthier skin and nails, and restorative sleep with deeper calm.
Adaptogens may take 4-6 weeks for their full benefits. Think of them like strength training for your stress response: the longer you use them, the stronger your system gets. Most of our customers feel the biggest benefits with consistency, not intensity.
If you want to test it before committing, the 150 g pouch is two weeks. Take it every morning and see how you feel.
Who should choose Hoola, and who should choose AgeMate?
Choose Hoola if your goal is energy, focus and mental clarity today. Choose AgeMate if your goal is longevity and healthy ageing, and NMN is the ingredient you came for.
Hoola is for someone looking to support their body and mind with a premium multivitamin: someone who wants more out of life, more balance, more adventure and more support. It is a supplement for modern lives, busy schedules and high ambition.
We call our category Bright Performance Nutrition: calm clarity plus energised performance, so high performers feel brighter, think clearer and handle more with ease. Hoola supports calm clarity, clean energy and emotional steadiness, so you can perform without the crash.
If your mornings are fine and your afternoons fall apart, that is the problem Hoola is built for. If your priority sits further out, AgeMate is the formula pointed that way.
What does each one cost per day?
Hoola is A$3.30 a day on subscription, or about A$4.17 a day on a 30 day supply. AgeMate publishes $2.63 per serve on its single subscription and $2.48 per serve on its double subscription.
| Price | Per day / per serve | |
|---|---|---|
| Hoola, 30 day supply (300 g) | $125 | about A$4.17 a day |
| Hoola subscription | $99 per month | A$3.30 a day |
| Hoola, 15 day pouch (150 g) | $65 | about A$4.33 a day |
| AgeMate single subscription | $79, 30 servings shipped monthly | $2.63 per serve |
| AgeMate double subscription | $149, 60 servings shipped monthly | $2.48 per serve |
| AgeMate, buy once | $99 |
Hoola's subscription is a 20% discount off RRP plus a free welcome pack valued at $70, which brings it to $99 per month. The welcome pack includes a glass drink bottle, a stainless canister and a scoop. You also get free shipping every month, VIP offers, and no lock-in.
Still deciding? Compare it to the alternative of assembling the formula yourself: 20+ supplements, over $250 a month in separate products and 15+ capsules a day, against Hoola at just $3.30 a day on subscription.
AgeMate states it is made in Australia, TGA listed and compliant, third-party tested, with a 30-day money-back guarantee and the option to pause or cancel anytime.
*prices outlined in this article correct as of 15/09/2026
Frequently asked questions
Is there a better option than AgeMate?
Better depends on what you want from your morning scoop. Hoola is designed to help you perform better today, while AgeMate is designed primarily around longevity and healthy ageing. If the thing you want fixed is flat energy, foggy focus and a 3pm slump, Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity. If healthy ageing is your priority, AgeMate is pointed at that goal.
Who is behind AgeMate in Australia?
Agemate Australia Pty Ltd is the sponsor listed on the ARTG for the Daily Longevity Blend. The entry is ARTG ID 522298, dated 13 January 2026, with a registration type of Medicine. You can look it up on the public ARTG register.
Is AgeMate sold and made in Australia?
Yes. AgeMate states the Daily Longevity Blend is made in Australia, TGA listed and compliant, and third-party tested. It also offers a 30-day money-back guarantee, and you can pause or cancel anytime.
What's in AgeMate's Daily Longevity Blend?
The Daily Longevity Blend is a daily scoop built around NMN plus 14 longevity ingredients. The ARTG ingredient list covers ascorbic acid, biotin, choline bitartrate, colecalciferol, dimethyl sulfone, dimethylglycine hydrochloride, glycine, levomefolate calcium, magnesium citrate, mecobalamin, menaquinone 7, nicotinamide mononucleotide, theanine, thiamine hydrochloride and zinc citrate dihydrate. On a 3.325 g serve, the label lists glycine at 1.1 g, nicotinamide mononucleotide at 500 mg, magnesium citrate at 300 mg, dimethyl sulfone at 300 mg, vitamin C at 250 mg and theanine at 200 mg, with 30 servings per container.
Who is AgeMate a good fit for?
AgeMate suits someone whose main goal is longevity and healthy ageing, and who specifically wants NMN in their daily routine. The product combines NMN and 14 longevity ingredients in one daily scoop. If you are chasing steady energy, sharper focus and calm under pressure right now, that is the state Hoola is built for. You can read more on the Hoola blog.
