You wake up flat. You reach for coffee before you reach for water. By mid-afternoon you are staring at a screen and rereading the same line. So you go looking for a daily scoop, and three names keep coming back: AgeMate, AG1 and Hoola. They look similar in a glass. They are built for different jobs. AgeMate is built around NMN and healthy ageing and AG1 around broad foundational nutrition, while Hoola is the Australian daily wellness drink built to support energy, focus and mental clarity today.
That difference matters because most people are not chasing more. They want to operate better. Calm clarity. Energised performance. Bright, steady, clear and capable, without feeling wired but tired by 9pm. We did not want another stimulant, and we did not want another sedative, so we built a formula you can check yourself: Hoola is a Listed Medicine on the Australian Register of Therapeutic Goods, AUST L 508472, with an ARTG start date of 8 August 2025 and Hoola Australia Pty Ltd as sponsor. All 27 active ingredients sit on that certificate with exact quantities.
Key takeaways
- AgeMate leads with NMN-led healthy ageing, AG1 with broad daily nutrition, and Hoola with everyday energy, focus and mental clarity. Hoola is designed to help you perform better today.
- Caffeine in Hoola sits at a measured 100 mg, roughly one standard cup of brewed coffee, so alertness support does its job without taking over the adaptogens beside it.
- Every one of Hoola's 27 actives and its quantity sits on the public ARTG record under AUST L 508472. Look it up and check every number.
- On subscription Hoola works out at A$3.30 a day. AgeMate lists $2.63 a serve on single subscription, and AG1 lists roughly $3.66 to $4.97 a serve.
- Give any switch four to six weeks. Adaptogen support builds with consistency rather than arriving on day one.
What is AgeMate's Daily Longevity Blend, and who is it built for?
AgeMate's Daily Longevity Blend is an NMN-led daily scoop built for people whose main goal is healthy ageing. The brand combines NMN with 18 ingredients in one daily scoop. The directions are one level scoop, 3.3 g, mixed with 240 ml of cold water, taken daily in the morning, with or without food.
It is a listed Australian product. The ARTG record shows ID 522298, the name Daily Longevity Blend, an ARTG date of 13 January 2026, registration type Medicine, and sponsor Agemate Australia Pty Ltd. AgeMate states the product is made in Australia, TGA listed and compliant, third-party tested, with a 30-day money-back guarantee and the option to pause or cancel anytime.
The ARTG ingredient list reads: ascorbic acid; biotin; choline bitartrate; colecalciferol; dimethyl sulfone; dimethylglycine hydrochloride; glycine; levomefolate calcium; magnesium citrate; mecobalamin; menaquinone 7; nicotinamide mononucleotide; theanine; thiamine hydrochloride; zinc citrate dihydrate. If your question is about the decades ahead, that is the shelf you are shopping on (and NMN is the headline act).
What is AG1, and who is it built for?
AG1 is a daily health drink built around foundational whole-body nutrition. It combines multivitamins, probiotics and a blend of superfoods into one daily habit, with over 75 high-quality ingredients. The serve is one pack or one level AG1 scoop, about 1½ tablespoons, 13 g, with 30 servings per container. Each batch is tested and free from more than 280 banned substances.
So the buyer is someone filling nutritional gaps across the whole body. Hoola sits somewhere else. Hoola is a daily performance drink focused on energy, focus and mental clarity, while AG1 is centred on foundational whole-body nutrition. Same glass, different question.
How do AgeMate and AG1 compare side by side?
They split on intent: AgeMate points at longevity, AG1 points at broad nutrition, and Hoola points at how you feel and think today. Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity.
| AgeMate Daily Longevity Blend | AG1 | Hoola | |
|---|---|---|---|
| Main focus | NMN-led healthy ageing | Whole-body foundational nutrition | Energy, focus and mental clarity today |
| Ingredients | NMN + 16 ingredients | Over 75 ingredients | 27 actives, all quantities published |
| Serve size | 3.3 g in 240 ml cold water, mornings | 13 g, 30 servings per container | 10 g scoop in 300-400 ml cold water |
| Australian listing | ARTG ID 522298, sponsor Agemate Australia Pty Ltd | Not TGA listed | Listed Medicine, AUST L 508472 |
| Testing | Third-party tested | Batch tested, free from 280+ banned substances | Australian laboratory testing, made by BJP Laboratories Pty Ltd, Yatala QLD |
| Format | Powder | Powder or pack | Powder, because 10 g of actives a day does not fit a practical capsule count |
Still deciding which column is yours? Hoola is TGA listed. AG1 and IM8 are not. No proprietary blends, doses disclosed.
How does each formula support energy, focus and daily nutrition?
Each one supports a different part of your day, and Hoola is built for the dual state modern life asks for. Where a traditional supplement lifts calm or energy on its own, Hoola blends listed nutrients, nootropics and adaptogens to support both at once: maintain and support mental concentration, focus and clarity, and maintain and support energy production.
Ashwagandha is the calm clarity side. Cordyceps is the energised performance counterpart, and where caffeine offers a short, sharp lift, Cordyceps is included for sustained, lower-key energy support through the day. Reishi sits alongside Ashwagandha as the recovery side, so the energising ingredients have a stable foundation to work on (think of it as the ballast, not the sail).
enXtra works alongside caffeine to support a smoother, more sustained sense of focus, which is exactly why the caffeine dose can stay modest. Caffeine is included at a measured dose so it can do its job, alertness and focus, without running over the rest of the formula. At 100 mg, that is roughly one standard cup of brewed coffee. Bacopa is intended for ongoing daily use, with cognitive support that builds with consistency.
Hoola is designed as a single, balanced daily dose, not a collection of separate supplements. The value sits in how the ingredients work together. AgeMate builds around NMN and longevity ingredients. AG1 builds around multivitamins, probiotics and superfoods for whole-body coverage.
What exactly is in Hoola, and where can you check it?
Everything, and on the public ARTG register. Hoola is a Listed Medicine, AUST L 508472, ARTG start date 8 August 2025, sponsor Hoola Australia Pty Ltd. It is manufactured in Australia by BJP Laboratories Pty Ltd in Yatala QLD, with Australian laboratory testing. The certificate lists all 27 active ingredients with exact quantities per gram, so anyone can look up AUST L 508472 and check every number themselves.
We provide full formula transparency, including dosages of all functional ingredients, with nothing hidden. Every ingredient is delivered at a clinically efficacious dose, and every quantity is published. Hoola uses active and bioavailable forms wherever possible, in line with Australian quality manufacturing standards. Every per-serve figure is the per-gram figure times ten, and both are published. Vegan, no sugar, gluten free, naturally flavoured, no artificial fillers.
| Active (as listed on the ARTG) | Per gram | Per 10 g serve | Supports |
|---|---|---|---|
| Withania somnifera (KSM-66 Ashwagandha), root extract | 750 mg/g dry equivalent | 7,500 mg dry equivalent | helps support the body's natural stress response |
| Bacopa monnieri (BacoMind), whole plant extract standardised | 600 mg/g dry equivalent | 6,000 mg dry equivalent | supports memory, recall and retention |
| Ganoderma lucidum (Reishi), fruiting body extract | 400 mg/g dry equivalent | 4,000 mg dry equivalent | supports healthy sleep patterns and relaxation without sedation |
| Panax ginseng (Korean ginseng), root extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy levels and helps reduce occasional tiredness |
| Alpinia galanga (enXtra), rhizome extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports mental alertness, attention and sustained focus |
| Cordyceps sinensis, fruiting body extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy production and helps reduce occasional tiredness and fatigue |
| Magnesium ascorbate monohydrate (vitamin C source) | 11.21 mg/g | 112.1 mg | supports normal immune function |
| Caffeine | 10 mg/g | 100 mg | supports mental alertness, reaction time and focus |
| Manganese amino acid chelate | 5 mg/g | 50 mg | supports bone formation |
| Zinc citrate dihydrate | 3.89 mg/g | 38.9 mg | supports immune function, skin health, taste and smell |
| Calcium pantothenate (vitamin B5) | 3.28 mg/g | 32.8 mg | support normal energy metabolism and the conversion of food into usable energy |
| Nicotinamide (vitamin B3) | 3 mg/g | 30 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| d-alpha-tocopheryl acid succinate (vitamin E) | 2 mg/g | 20 mg | help prevent dietary vitamin and mineral deficiency |
| Pyridoxal 5-phosphate monohydrate (vitamin B6) | 1.57 mg/g | 15.7 mg | support healthy red blood cell formation (B6, B12, folate) |
| Riboflavin sodium phosphate (vitamin B2) | 1.37 mg/g | 13.7 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| Thiamine nitrate (vitamin B1) | 1.23 mg/g | 12.3 mg | support normal energy metabolism and the conversion of food into usable energy |
| Betacarotene (Lyc-O-Beta) | 0.3 mg/g | 3 mg | supports vision, skin and immune function |
| Biotin | 300 mcg/g | 3,000 mcg | support healthy skin, hair and nails (biotin, B2, B3) |
| Levomefolate glucosamine (folate) | 89 mcg/g | 890 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Chromium picolinate | 40 mcg/g | 400 mcg | supports healthy blood glucose within the normal range |
| Potassium iodide | 20 mcg/g | 200 mcg | supports thyroid hormone production |
| Selenomethionine | 15 mcg/g | 150 mcg | supports thyroid hormone metabolism and antioxidant defences |
| Phytomenadione (vitamin K1) | 9 mcg/g | 90 mcg | help prevent dietary vitamin and mineral deficiency |
| Molybdenum trioxide | 8 mcg/g | 80 mcg | cofactor for detoxification enzymes |
| Mecobalamin (vitamin B12) | 5 mcg/g | 50 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Menaquinone 7 (vitamin K2) | 5 mcg/g | 50 mcg | supports bone and cardiovascular health |
| Colecalciferol (vitamin D3, Vitashine) | 2.5 mcg/g | 25 mcg | supports calcium absorption, bone strength, muscle and immune function |
Vitamins here are your daily essentials. No mega doses, just smart daily support. What sets Hoola apart from AG1 and IM8 is the Australian listing, therapeutic dosing and a focus on calm performance. You can see the full formula on the Hoola product page.
What changes when you switch your morning scoop to Hoola?
The change arrives in stages, not in one hit. Trying something new can feel like a big leap, and most supplements get abandoned by week two, so it helps to know what the arc looks like.
In week one, most people notice smooth energy without the crash, sharper focus in the mornings, a subtle lift in mood and mental clarity, and feeling more balanced under pressure. Across weeks two and three, energy holds more consistently through the day, brain fog thins out, and stress gets easier to sit with. By weeks four to six, memory and mental agility sharpen, skin and nails look healthier, and sleep turns more restorative with deeper calm.
Adaptogens may take four to six weeks for their full benefits. Think of them like strength training for your stress response: the system gets stronger the longer you keep at it. The 150 g pouch is two weeks, which is enough to see how you feel.
The ritual is simple. One 10 g scoop into 300-400 ml of cold water, each morning. There is no half serve, no double serve and no weekly total. Best taken in the morning or early afternoon, and not close to bedtime, because of the caffeine. Consistency over intensity. Most of our customers feel the biggest benefits with consistency.
Who should choose AgeMate, AG1 or Hoola?
Choose on the question you are actually asking. If that question is about healthy ageing, AgeMate leads with NMN. If it is about broad nutritional coverage, AG1 leads with over 75 ingredients across multivitamins, probiotics and superfoods. If it is about how you think and perform today, that is Hoola.
Hoola is for someone looking to support their body and mind with a premium multivitamin: someone who wants more out of life, more balance, more adventure and more support. It is a nootropic and adaptogenic multivitamin for body and mind, built for modern lives, busy schedules and high ambition. We built it around one duality, calm clarity and energised performance, for people carrying burnout, emotional load and stress who still need energy that lasts. Perform without the crash.
How much does each option cost per day in Australia?
Hoola on subscription is A$99 a month, which is A$3.30 a day. One-off, A$125 for a 30 day supply is about A$4.17 a day, and A$65 for the 15 day 150 g pouch is about A$4.33 a day.
| Option | Price | Per day or per serve |
|---|---|---|
| Hoola subscription | A$99 a month | A$3.30 a day |
| Hoola 30 day supply | A$125 | about A$4.17 a day |
| Hoola 150 g pouch, 15 days | A$65 | about A$4.33 a day |
| AgeMate single subscription | $79, 30 servings monthly | $2.63 a serve |
| AgeMate double subscription | $149, 60 servings monthly | $2.48 a serve |
| AgeMate buy once | $99 | |
| AG1 quarterly subscription | $329 every 90 days, 90-day supply | ~$3.66 AUD a serving |
| AG1 monthly subscription | $149/mo AUD, 30-day supply | ~$4.97 AUD a serving |
The Hoola subscription runs at 20% off RRP plus a free welcome pack valued at $70, which brings it to $99 per month. The welcome pack includes a glass drink bottle, stainless canister and scoop, and you get free shipping every month, VIP offers and no lock-in. Pack sizes are the 150 g pouch, 15 days and the trial size, and the 300 g Welcome Box, 30 days on subscription.
Buying the ingredients separately looks different again: 20+ supplements, over $250 a month in separate products and 15+ capsules a day, against Hoola at just $3.30 a day on subscription. One scoop. Steady energy. All day.
*prices outlined in this article correct as of 15/09/2026
Frequently asked questions
What is AgeMate good for?
AgeMate's Daily Longevity Blend is aimed at healthy ageing, built around NMN plus 17 ingredients in one daily scoop. You mix one level scoop, 3.3 g, with 240 ml of cold water and take it daily in the morning, with or without food. If your priority is energy, focus and mental clarity for the day in front of you, that is a different brief, and it is the one Hoola is built for.
Is AgeMate a real, registered product in Australia?
Yes. The ARTG record lists ID 522298, name Daily Longevity Blend, ARTG date 13 January 2026, registration type Medicine, and sponsor Agemate Australia Pty Ltd. Hoola sits on the same public register as a Listed Medicine under AUST L 508472, with an ARTG start date of 8 August 2025.
What ingredients are in AgeMate?
AgeMate's ARTG ingredient list covers ascorbic acid, biotin, choline bitartrate, colecalciferol, dimethyl sulfone, dimethylglycine hydrochloride, glycine, levomefolate calcium, magnesium citrate, mecobalamin, menaquinone 7, nicotinamide mononucleotide, theanine, thiamine hydrochloride and zinc citrate dihydrate. Hoola's list runs to 27 actives, each with its quantity per gram and per 10 g serve published on the ARTG certificate.
Is AgeMate an Australian product?
Yes. AgeMate states the product is made in Australia, TGA listed and compliant, third-party tested, with a 30-day money-back guarantee and the option to pause or cancel anytime. Hoola is manufactured in Australia too, by BJP Laboratories Pty Ltd in Yatala QLD, with Australian laboratory testing.
Is there a cheaper way to run a daily scoop than AgeMate?
AgeMate's single subscription is $79 for 30 servings shipped monthly, at $2.63 a serve, and the double subscription is $149 for 60 servings at $2.48 a serve, with a buy-once price of $99. Hoola on subscription is A$99 a month, which is A$3.30 a day. AgeMate lists the lower per-serve figure. The two scoops are built for different jobs, so compare what each one is doing before you compare the cents.
What are the main alternatives to AgeMate in Australia?
Hoola, AG1, IM8 and TMRW are the main names to compare. Hoola is a daily performance drink focused on energy, focus and mental clarity, while AG1 (drinkag1.com/en-au) is centred on foundational whole-body nutrition. IM8 (im8health.com) and TMRW (drinktmrw.com/en-au) round out the shortlist, alongside AgeMate itself (agemate.com). More comparisons live on the Hoola blog.
