You flip the pouch over. There's a number on the back. AUST L 508472. Most people scroll past it. Some people stop, squint, and wonder what it actually proves.
Knowing what that number covers means you can check us yourself, in about a minute, without taking our word for anything. ARTG 508472 is Hoola's own entry on Australia's public register of therapeutic goods, and it records the product's identity, its dosage form, all 27 active ingredients with their exact quantities, and the permitted indications Hoola is allowed to use.
That matters because the supplement aisle runs on trust signals and marketing budgets. We'd rather run on a public record. Hoola was built to "carve a unique position within the crowded supplement segment", with a "focus on burn out, emotional regulation, stress mitigation, sustained energy" and a formulation that is "transparent with ingredients being delivered at clinically efficacious dosages." No proprietary blends. Doses disclosed. Hoola isn't just a pretty pouch.
Key takeaways
- ARTG 508472 is Hoola's entry on Australia's register of therapeutic goods that can be lawfully supplied here, held under AUST L 508472 by sponsor Hoola Australia Pty Ltd, with an ARTG start date of 8 August 2025.
- The entry records the dosage form (powder, oral) and all 27 active ingredients with exact quantities per gram, so the doses are public rather than hidden in a blend.
- A listing confirms permitted ingredients and permitted indications. It is not a TGA endorsement that the finished product works.
- The TGA runs a free public ARTG search, so checking the number takes a minute and costs nothing.
What is ARTG 508472, and what does the listing cover?
ARTG 508472 is Hoola's entry on the Australian Register of Therapeutic Goods. Hoola sits there as a Listed Medicine, AUST L 508472, with an ARTG start date of 8 August 2025 and sponsor Hoola Australia Pty Ltd.
Let's break it down. No fluff. The ARTG is the official database kept by the Therapeutic Goods Administration, a division of the Australian Government Department of Health and Aged Care. It's a register of therapeutic goods that can be lawfully supplied in Australia. Everything that can be legally supplied here sits on it.
An AUST L number means a medicine sits on the ARTG as a listed medicine, the lowest-risk of the three tiers Australia uses to regulate medicines. The register is run by the TGA.
So the listing covers the product's identity, its dosage form, its active ingredients and their exact quantities, and the indications we're permitted to use. It's a record, and it's public.
What does the listing mean for what Hoola can say it does?
It means our claims come from a permitted list, not a copywriter's imagination. An AUST L number confirms the product sits on the ARTG as a listed medicine using permitted ingredients and permitted indications. It does not confirm the finished product was individually tested and proven to work.
Two of the indications on our entry: maintain and support mental concentration, focus and clarity, and support healthy stress response in the body. Those aren't lines we made up. They're the language we're allowed to use.
That fits what people actually want. "People want more energy, more clarity, more stability, but without feeling wired, anxious, or overwhelmed." Our core message says it plainly: "Hoola supports calm clarity, clean energy, and emotional steadiness, helping you feel bright, capable, and ready every day." Steady in mind, clear in thought, energised in action.
What does the ARTG entry record about the formula and the dose?
Everything. Product type: listed medicine. Dosage form: powder, oral. Manufactured in Australia by BJP Laboratories Pty Ltd, Yatala QLD, with Australian laboratory testing. And all 27 active ingredients, with exact quantities per gram.
Vitamins: your daily essentials. No mega doses, just smart daily support.
| Active (as listed on the ARTG) | Per gram | Per 10 g serve | Supports |
|---|---|---|---|
| Withania somnifera (KSM-66 Ashwagandha), root extract | 750 mg/g dry equivalent | 7,500 mg dry equivalent | helps support the body's natural stress response |
| Bacopa monnieri (BacoMind), whole plant extract standardised | 600 mg/g dry equivalent | 6,000 mg dry equivalent | supports memory, recall and retention |
| Ganoderma lucidum (Reishi), fruiting body extract | 400 mg/g dry equivalent | 4,000 mg dry equivalent | supports healthy sleep patterns and relaxation without sedation |
| Panax ginseng (Korean ginseng), root extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy levels and helps reduce occasional tiredness |
| Alpinia galanga (enXtra), rhizome extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports mental alertness, attention and sustained focus |
| Cordyceps sinensis, fruiting body extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy production and helps reduce occasional tiredness and fatigue |
| Magnesium ascorbate monohydrate (vitamin C source) | 11.21 mg/g | 112.1 mg | supports normal immune function |
| Caffeine | 10 mg/g | 100 mg | supports mental alertness, reaction time and focus |
| Manganese amino acid chelate | 5 mg/g | 50 mg | supports bone formation |
| Zinc citrate dihydrate | 3.89 mg/g | 38.9 mg | supports immune function, skin health, taste and smell |
| Calcium pantothenate (vitamin B5) | 3.28 mg/g | 32.8 mg | support normal energy metabolism and the conversion of food into usable energy |
| Nicotinamide (vitamin B3) | 3 mg/g | 30 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| d-alpha-tocopheryl acid succinate (vitamin E) | 2 mg/g | 20 mg | help prevent dietary vitamin and mineral deficiency |
| Pyridoxal 5-phosphate monohydrate (vitamin B6) | 1.57 mg/g | 15.7 mg | support healthy red blood cell formation (B6, B12, folate) |
| Riboflavin sodium phosphate (vitamin B2) | 1.37 mg/g | 13.7 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| Thiamine nitrate (vitamin B1) | 1.23 mg/g | 12.3 mg | support normal energy metabolism and the conversion of food into usable energy |
| Betacarotene (Lyc-O-Beta) | 0.3 mg/g | 3 mg | supports vision, skin and immune function |
| Biotin | 300 mcg/g | 3,000 mcg | support healthy skin, hair and nails (biotin, B2, B3) |
| Levomefolate glucosamine (folate) | 89 mcg/g | 890 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Chromium picolinate | 40 mcg/g | 400 mcg | supports healthy blood glucose within the normal range |
| Potassium iodide | 20 mcg/g | 200 mcg | supports thyroid hormone production |
| Selenomethionine | 15 mcg/g | 150 mcg | supports thyroid hormone metabolism and antioxidant defences |
| Phytomenadione (vitamin K1) | 9 mcg/g | 90 mcg | help prevent dietary vitamin and mineral deficiency |
| Molybdenum trioxide | 8 mcg/g | 80 mcg | cofactor for detoxification enzymes |
| Mecobalamin (vitamin B12) | 5 mcg/g | 50 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Menaquinone 7 (vitamin K2) | 5 mcg/g | 50 mcg | supports bone and cardiovascular health |
| Colecalciferol (vitamin D3, Vitashine) | 2.5 mcg/g | 25 mcg | supports calcium absorption, bone strength, muscle and immune function |
Every per-serve figure is the per-gram figure times ten. Both are published. As our FAQ puts it, "we provide full formula transparency, including dosages of all functional ingredients, nothing to hide."
Why did Hoola take the listed medicine route?
Because we wanted our claims and our doses on a public record, not in a brand deck. Products need registration where there are specific therapeutic claims about performance. We chose the listed medicine path and put the numbers where anyone can find them.
It's also where we differ from the big names. What Hoola does better than the named competitors: "TGA listed (AG1 and IM8 are not), therapeutic dosage, focus on calm performance." None of AG1, IM8, TMRW or AgeMate holds an Australian ARTG listing. Our formulation aim is to be "transparent with ingredients being delivered at clinically efficacious dosages", or as the brochure says it, "Expert formulation with therapeutic dosages."
We'll be straight about the limits, though. A listing is not an endorsement from the TGA that the specific finished product works. The regulator did not individually test the finished product before it hit a shelf and find that it works. What the listing gives you is permitted ingredients, permitted indications, published quantities, and a number you can check (unfortunately, nothing on the register will make your 8am meeting shorter).
How does the listing fit the whole 27-ingredient formula?
The listing records 27 actives on one entry, because Hoola is one product, not 27. "Hoola is designed as a single, balanced daily dose, not a collection of separate supplements." The value "sits in how the ingredients work together."
The Public Summary carries nine support areas: energy, stress response, cognition and memory, sleep, emotional wellness, immune, muscle performance, digestive, cardiovascular. That's the shape of the category we own, Bright Performance Nutrition, supporting "calm clarity + energised performance", to help "high performers feel brighter, think clearer, and handle more with ease."
Ashwagandha works harder with company. Bacopa brings cognitive clarity. Reishi brings calm and immune support. Cordyceps helps your cells produce more usable energy. Korean ginseng brings stamina and drive. One scoop, one squad.
And the forms matter as much as the names. "Hoola uses active and bioavailable forms wherever possible, in line with Australian quality manufacturing standards."
Who tends to check an ARTG number before they buy?
People who've been burned before. Energy feels inconsistent. Most supplements get abandoned by week two. Trying something new can feel like a big leap, and a public record makes the leap smaller.
The ARTG search gets regular use for personal, research and business purposes, because it carries information about the safe and effective use of goods, including medicines and medical devices.
It's usually the same person at the same moment: "someone looking to support their body and mind with a premium multivitamin, looking to get more out of life, more balance, more adventure, more support." They check the number, then they commit. And commitment is the part that pays. "Most of our customers feel the biggest benefits with consistency." Consistency over intensity.
How do you look up AUST L 508472 yourself?
Start on the TGA website. The TGA runs a free, public ARTG search there. The TGA has also built a new tool for searching the register. The trial (beta) version of that tool sits on the TGA website alongside the existing search.
Type in 508472. Every ARTG entry gets a unique identifier that starts with "AUST", followed by a letter or letters showing which of the three tiers it sits in, and that identifier has to be printed on the product's label. Ours is printed on the pouch.
Check the sponsor: Hoola Australia Pty Ltd, ABN 64678991145, founded 2025, sold Australia-wide. Check the dosage form: powder, oral. Then check the actives against the numbers above, one by one, until you're satisfied. It takes a minute, it costs nothing, and it beats trusting an ad. Then mix one 10 g scoop into 300-400 ml of cold water and get on with your morning.
Frequently asked questions
How do you check whether a product is on the TGA's register?
Search it yourself on the TGA website. The TGA runs a free, public ARTG search there. Enter the product's AUST number or name, then read the entry that comes back.
What is the ARTG?
The ARTG is the Australian Register of Therapeutic Goods, the official database maintained by the Therapeutic Goods Administration, a division of the Australian Government Department of Health and Aged Care. It's a register of therapeutic goods that can be lawfully supplied in Australia.
Which supplements appear on the TGA's register?
The ones that can be legally supplied in Australia, because the ARTG lists all therapeutic goods that can be legally supplied here. An AUST L number confirms a product sits on the register as a listed medicine using permitted ingredients and permitted indications, and it does not confirm the finished product was individually tested and proven to work.
What does AUST L mean on a label?
AUST L means the medicine sits on the Australian Register of Therapeutic Goods as a listed medicine, the lowest-risk of the three tiers Australia uses to regulate medicines.
Does an AUST L number mean the finished product was tested and proven to work?
No. An AUST L listing is not an endorsement from the TGA that the specific finished product works. It does not confirm the TGA individually tested the finished product before it reached a shelf and found that it works.
Where do you find a product's AUST L number?
On the label. Every ARTG entry gets a unique identifier that starts with "AUST", followed by a letter or letters showing which of the three tiers it sits in, and that identifier must be printed on the product's label. On our pouch, it reads AUST L 508472, sponsor Hoola Australia Pty Ltd, ARTG start date 8 August 2025.
Are essential oils listed on the ARTG?
It depends on the claims. Products need only be registered if there are specific therapeutic claims about a product's performance. Where a product makes a more general claim, such as "kills germs and bacteria", it only needs to meet the specific requirements necessary to verify that particular claim.
What is the TGA?
The TGA is the Therapeutic Goods Administration, the regulator behind the Australian Register of Therapeutic Goods, the register of therapeutic goods that can be lawfully supplied in Australia.
How does the TGA help protect shoppers?
By controlling what a label is allowed to say. Claims that a disinfectant has an effect against a specific virus must be expressly permitted by the TGA before they appear in consumer advertising, including on the label, so shoppers aren't misled. The rules also shift over time: before the end of 2018, disinfectants needed to be registered on the ARTG and were given an ARTG ID number.
Is there a certificate behind Hoola's ARTG listing?
Yes, and it lists all 27 active ingredients with exact quantities per gram. Anyone can look up AUST L 508472 on the public ARTG register and check every number.
Does the ARTG cover medical devices as well as supplements?
Yes. The search covers goods including medicines and medical devices, and it's used for personal, research and business purposes because it provides information related to their safe and effective use.
