You wake up flat. Coffee number one goes down before the first email. By mid-afternoon the tank is empty, and by bedtime your brain is still doing laps. Energy feels inconsistent. You want more clarity and more stability, without the wired-but-tired feeling that comes with pushing harder.
So you start comparing daily powders, and three names keep appearing. For everyday energy, focus and mental clarity, Hoola is the daily formula built for that job, while AgeMate is built around longevity and healthy ageing and IM8 around whole-body breadth. Each one answers a different question, and the question you are asking decides which scoop belongs on your bench.
The proof is on the label and on the register. AgeMate leads with NMN and 17 further longevity ingredients in a 3.3 g daily scoop. IM8 packs 90 ingredients into a 12 g drink. Hoola runs 27 actives at therapeutic doses, listed on the Australian Register of Therapeutic Goods as AUST L 508472, with every quantity published for anyone to check.
Key takeaways
- The three formulas answer three different questions: longevity, whole-body breadth, or everyday energy, focus and mental clarity. Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity, and what sets it apart from AG1 and IM8 is the Australian TGA listing, therapeutic dosing and a focus on calm performance.
- AgeMate is an NMN-led longevity blend with 17 further longevity ingredients in one daily 3.3 g scoop , entered on the ARTG as ID 522298, registration type medicine, sponsored by Agemate Australia Pty Ltd.
- IM8 goes the other way: 90 ingredients in one daily drink , NSF Certified for Sport and third-party tested, with dosages disclosed rather than hidden.
- Hoola publishes all 27 actives with exact quantities per gram, and anyone can look up AUST L 508472 on the public ARTG register and check every number.
- Cost per day separates them sharply. Hoola is A$3.30 a day on subscription at A$99 a month, while IM8's 30-day supply is A$162 a month, or A$5.40 per serving. Compare the serve price before you commit to a subscription cycle.
What is AgeMate, and who is it built for?
AgeMate is a longevity formula, built for people focused on healthy ageing rather than how today feels. It combines NMN with 17 longevity ingredients in one daily scoop. You mix one level 3.3 g scoop with 240 ml of cold water and take it each morning, with or without food.
It sits on the ARTG under ID 522298 as the Daily Longevity Blend, with an ARTG date of 13 January 2026, registration type medicine, sponsor Agemate Australia Pty Ltd. The ARTG ingredient list includes ascorbic acid, biotin, choline bitartrate, colecalciferol, dimethyl sulfone, dimethylglycine hydrochloride, glycine, levomefolate calcium, magnesium citrate, mecobalamin, menaquinone 7, nicotinamide mononucleotide, theanine, thiamine hydrochloride and zinc citrate dihydrate. AgeMate is made in Australia, TGA listed and compliant, third-party tested, with a 30-day money-back guarantee and the option to pause or cancel anytime.
That is a clear brief, and it is a different brief to ours. Hoola is designed to help you perform better today. AgeMate is designed primarily around longevity and healthy ageing.
What is IM8, and who is it built for?
IM8 is a breadth play, built for people who want one drink to cover as much ground as possible. Daily Ultimate Essentials Pro puts 90 ingredients into a single daily drink. The serve is one 12 g scoop in 8-12 oz of cold water, juice, a smoothie or another drink.
IM8 states that ingredients are clinically dosed in every serving with no hidden dosages, and the product is NSF Certified for Sport and third-party tested. The trial window depends on how you buy: quarterly 90-day subscriptions get a full 90 days to try it risk-free, while monthly subscriptions and one-time purchases get 30 days.
Hoola runs a streamlined 27-ingredient formula for everyday performance. IM8 takes the extensive 90-ingredient whole-body approach. Both are legitimate ideas about what a daily scoop should do. Only one of them is aimed squarely at the 3pm slump.
How do AgeMate and IM8 compare on the things that matter?
They differ on scoop size, ingredient count, purpose and regulatory status, and those four things drive everything else. AgeMate is a 3.3 g morning scoop in 240 ml of cold water. IM8 is a 12 g scoop in 8-12 oz of liquid. Hoola is a 10 g scoop, because a 10 g daily dose of actives does not fit a practical capsule count.
| AgeMate | IM8 | Hoola | |
|---|---|---|---|
| Built around | Longevity and healthy ageing | Whole-body breadth | Everyday energy, focus and mental clarity |
| Ingredients | NMN + 17 longevity ingredients | 90 ingredients | 27 actives, all published with quantities |
| Daily serve | 3.3 g in 240 ml cold water | 12 g in 8-12 oz liquid | 10 g in 300-400 ml cold water, juice or a smoothie |
| Australian status | ARTG ID 522298, registration type medicine | Not TGA listed | Listed Medicine, AUST L 508472 |
| Testing claims | Third-party tested | NSF Certified for Sport, third-party tested | Australian laboratory testing, made in Australia |
Hoola is TGA listed. AG1 and IM8 are not. What sets Hoola apart from both is the Australian TGA listing, therapeutic dosing and a focus on calm performance. Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity (unfortunately, nothing cancels your boss's 8am meeting).
How does each formula support the benefit it promises?
Each formula backs its promise with the ingredients it chooses to lead with. AgeMate leads with NMN , IM8 leads with volume , and Hoola leads with one duality: calm clarity and energised performance.
On the calm clarity side, Ashwagandha acts like cruise control for your stress response, helping support the body's natural stress response so pressure lands more softly. Reishi is the recovery side of the same coin, included so the energising ingredients have a stable foundation to work on. Bacopa is the slow burner, intended for ongoing daily use, with cognitive support that builds with consistency.
On the energised performance side, Cordyceps is the mushroom with main character energy. Where caffeine offers a short, sharp lift, Cordyceps is included for sustained, lower-key energy support throughout the day. enXtra works alongside caffeine to support a smoother, more sustained sense of focus, which is why the caffeine dose can stay modest. Caffeine sits at a measured dose so it can do its job, alertness and focus, without dominating the rest of the formula. At 100 mg, that is roughly equivalent to one standard cup of brewed coffee.
Hoola is designed as a single, balanced daily dose, not a collection of separate supplements. The value sits in how the ingredients work together.
What is in Hoola, and where can you check every dose?
Hoola contains 27 active ingredients, and every quantity is published on the public ARTG register under AUST L 508472. The listing started on 8 August 2025, with sponsor Hoola Australia Pty Ltd. It is manufactured in Australia by BJP Laboratories Pty Ltd in Yatala, Queensland, with Australian laboratory testing. No proprietary blends. Doses disclosed.
| Active (as listed on the ARTG) | Per gram | Per 10 g serve | Supports |
|---|---|---|---|
| Withania somnifera (KSM-66 Ashwagandha), root extract | 750 mg/g dry equivalent | 7,500 mg dry equivalent | helps support the body's natural stress response |
| Bacopa monnieri (BacoMind), whole plant extract standardised | 600 mg/g dry equivalent | 6,000 mg dry equivalent | supports memory, recall and retention |
| Ganoderma lucidum (Reishi), fruiting body extract | 400 mg/g dry equivalent | 4,000 mg dry equivalent | supports healthy sleep patterns and relaxation without sedation |
| Panax ginseng (Korean ginseng), root extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy levels and helps reduce occasional tiredness |
| Alpinia galanga (enXtra), rhizome extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports mental alertness, attention and sustained focus |
| Cordyceps sinensis, fruiting body extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy production and helps reduce occasional tiredness and fatigue |
| Magnesium ascorbate monohydrate (vitamin C source) | 11.21 mg/g | 112.1 mg | supports normal immune function |
| Caffeine | 10 mg/g | 100 mg | supports mental alertness, reaction time and focus |
| Manganese amino acid chelate | 5 mg/g | 50 mg | supports bone formation |
| Zinc citrate dihydrate | 3.89 mg/g | 38.9 mg | supports immune function, skin health, taste and smell |
| Calcium pantothenate (vitamin B5) | 3.28 mg/g | 32.8 mg | support normal energy metabolism and the conversion of food into usable energy |
| Nicotinamide (vitamin B3) | 3 mg/g | 30 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| d-alpha-tocopheryl acid succinate (vitamin E) | 2 mg/g | 20 mg | help prevent dietary vitamin and mineral deficiency |
| Pyridoxal 5-phosphate monohydrate (vitamin B6) | 1.57 mg/g | 15.7 mg | support healthy red blood cell formation (B6, B12, folate) |
| Riboflavin sodium phosphate (vitamin B2) | 1.37 mg/g | 13.7 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| Thiamine nitrate (vitamin B1) | 1.23 mg/g | 12.3 mg | support normal energy metabolism and the conversion of food into usable energy |
| Betacarotene (Lyc-O-Beta) | 0.3 mg/g | 3 mg | supports vision, skin and immune function |
| Biotin | 300 mcg/g | 3,000 mcg | support healthy skin, hair and nails (biotin, B2, B3) |
| Levomefolate glucosamine (folate) | 89 mcg/g | 890 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Chromium picolinate | 40 mcg/g | 400 mcg | supports healthy blood glucose within the normal range |
| Potassium iodide | 20 mcg/g | 200 mcg | supports thyroid hormone production |
| Selenomethionine | 15 mcg/g | 150 mcg | supports thyroid hormone metabolism and antioxidant defences |
| Phytomenadione (vitamin K1) | 9 mcg/g | 90 mcg | help prevent dietary vitamin and mineral deficiency |
| Molybdenum trioxide | 8 mcg/g | 80 mcg | cofactor for detoxification enzymes |
| Mecobalamin (vitamin B12) | 5 mcg/g | 50 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Menaquinone 7 (vitamin K2) | 5 mcg/g | 50 mcg | supports bone and cardiovascular health |
| Colecalciferol (vitamin D3, Vitashine) | 2.5 mcg/g | 25 mcg | supports calcium absorption, bone strength, muscle and immune function |
Every per-serve figure is the per-gram figure times ten. Both are published. If micrograms make your eyes glaze, the same numbers read as milligrams: biotin 3,000 mcg is 3 mg, folate 890 mcg is 0.89 mg, chromium 400 mcg is 0.4 mg, potassium iodide 200 mcg is 0.2 mg, selenomethionine 150 mcg is 0.15 mg, molybdenum 80 mcg is 0.08 mg, vitamin B12 50 mcg is 0.05 mg, vitamin K2 50 mcg is 0.05 mg, vitamin K1 90 mcg is 0.09 mg, and vitamin D3 25 mcg is 0.025 mg, which is 1,000 IU.
Every ingredient is delivered at a clinically efficacious dose, with therapeutic dosages across the formula. Hoola uses active and bioavailable forms wherever possible, in line with Australian quality manufacturing standards. The trace minerals quietly do the big work behind the scenes: tiny team, major impact. The formula is vegan, sugar free, gluten free, naturally flavoured, with no artificial fillers.
What happens if you switch to Hoola?
You take one 10 g scoop a day, and the changes stack week by week. Stir it into 300-400 ml of cold water, juice or a smoothie, once daily. There is no half serve, no double serve and no weekly total.
Trying something new can feel like a big leap, and most supplements get abandoned by week two. So the arc matters more than the first sip. In week one, people report smooth energy without the crash, sharper focus in the mornings, a subtle lift in mood and mental clarity, and feeling more balanced under pressure. Across weeks two and three, energy holds more consistently through the day, brain fog lifts into flow, and stress feels easier to manage.
Adaptogens may take 4-6 weeks for their full benefits, so consistency beats intensity every time. Most of our customers feel the biggest benefits with consistency. The 150 g pouch runs two weeks, which is enough to see how you feel. One scoop. Steady energy. All day.
Who should choose AgeMate, IM8 or Hoola?
Choose by the question you are asking. If healthy ageing and longevity sit at the top of your list, AgeMate is built for that, with NMN and 17 longevity ingredients in one scoop. If you want the widest possible ingredient net in a single drink, IM8 gives you 90 ingredients , NSF Certified for Sport and third-party tested.
Still deciding if Hoola is for you? We built Hoola around one duality, calm clarity and energised performance, for people dealing with burnout, emotional load, stress and the need for energy that lasts. It is a nootropic and adaptogenic multivitamin for body and mind, made for modern lives, busy schedules and high ambition. It suits someone who wants a premium multivitamin and wants more out of life: more balance, more adventure and more support. It helps you feel bright, steady in mind, clear in thought and energised in action, so you can perform without the crash.
Take it in the morning or early afternoon, and avoid taking it close to bedtime because of the caffeine.
How much does each option cost per day?
Hoola is A$3.30 a day on subscription, AgeMate is $2.63 per serve on a single subscription , and IM8 is A$5.40 per serving on a 30-day subscription.
| Option | Price | Per day / per serve |
|---|---|---|
| Hoola subscription | A$99 per month | A$3.30 a day |
| Hoola 30 day supply | $125 | about A$4.17 a day |
| Hoola 15 day pouch (150 g) | $65 | about A$4.33 a day |
| AgeMate single subscription | $79, 30 servings shipped monthly | $2.63/serve |
| AgeMate double subscription | $149, 60 servings shipped monthly | $2.48/serve |
| AgeMate one-time | $99 | |
| IM8 30-day supply | A$162 billed every 4 weeks | A$5.40/serving |
| IM8 90-day supply | A$142/mo, billed A$426.00 every 12 weeks | A$4.73/serving |
| IM8 one-time purchase | A$203 |
The Hoola subscription takes 20% off RRP and adds a free welcome pack valued at $70, bringing the monthly cost to $99. The welcome pack holds a glass drink bottle, a stainless canister and a scoop, and the subscription includes free shipping every month, VIP offers and no lock-in. Pack sizes are simple: the 150 g pouch covers 15 days as the trial size, and the 300 g Welcome Box covers 30 days on subscription.
Buying the same ingredients separately means 20+ supplements, over $250/month in separate products and 15+ capsules a day, against just $3.30 a day on subscription. Hoola isn't a pretty pouch with a markup.
*prices outlined in this article correct as of 15/09/2026
Frequently asked questions
What are the alternatives to AgeMate in Australia?
Hoola is the alternative if you want daily energy, focus and mental clarity rather than longevity support. AgeMate combines NMN and 17 longevity ingredients in one daily scoop. Hoola is designed to help you perform better today, while AgeMate is designed primarily around longevity and healthy ageing. Hoola's closest alternatives are AG1 (drinkag1.com/en-au), IM8 (im8health.com), TMRW (drinktmrw.com/en-au) and AgeMate (agemate.com). You can compare the full formula at heyhoola.com/products/hoola.
Is a 90-ingredient formula better than a shorter one?
No, more ingredients does not automatically mean more benefit. Hoola is a streamlined 27-ingredient formula for everyday performance, while IM8 takes an extensive 90-ingredient whole-body approach. Hoola is designed as a single, balanced daily dose, not a collection of separate supplements. The value sits in how the ingredients work together, which is why we hold the list at 27 and dose each one properly.
Is there an Australian-made equivalent to IM8?
Hoola is the Australian-made option. Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity. It is manufactured in Australia by BJP Laboratories Pty Ltd in Yatala, Queensland, with Australian laboratory testing. It is a Listed Medicine on the Australian Register of Therapeutic Goods, AUST L 508472, with an ARTG start date of 8 August 2025 and sponsor Hoola Australia Pty Ltd.
How can you check what IM8 delivers?
Check the product page and the third-party marks. IM8 states that ingredients are clinically dosed in every serving with no hidden dosages, and the product carries NSF Certified for Sport and third-party testing. You can also use the trial window as a check on how it feels: quarterly 90-day subscriptions get a full 90 days risk-free, while monthly subscriptions and one-time purchases get 30 days. For Hoola, the check is public: look up AUST L 508472 on the ARTG register and read every quantity yourself. More comparisons live at heyhoola.com/blogs/news.
