You are standing in the kitchen with a scoop in one hand and a phone in the other, trying to work out whether the powder you just bought is actually regulated here. Fair question. Australia has a public register for that, and you can search it yourself in about a minute. IM8 is not on the Australian Register of Therapeutic Goods, so it is not a TGA listed medicine in Australia, while Hoola is listed as AUST L 508472.
That difference matters because a listing forces disclosure. Every ingredient in Hoola is delivered at a clinically efficacious dose, and every quantity is published on a public certificate you can check without asking us. No proprietary blends. No named complexes hiding a dozen ingredients behind one number. In a world that pushes intensity, we back regulation.
Key takeaways
- IM8 does not hold an Australian ARTG listing, so it is not a TGA listed medicine here. Neither do AG1, TMRW or AgeMate. Hoola is TGA listed.
- A listed medicine must be entered on the ARTG to be legally supplied in Australia. It can only contain low-risk ingredients and make low-level health claims.
- IM8's flagship is Daily Ultimate Essentials, an all-in-one powder marketed as a way to replace a long list of separate supplements. Several ingredients sit inside named blocks that give a total amount without individual component doses, which lowers confidence in the real strength of what is inside them.
- Hoola's ARTG certificate lists all 27 active ingredients with exact quantities per gram. Anyone can look up AUST L 508472 and check every number.
- To check any product, search the name or sponsor on the public ARTG register and look for an AUST L number. Sponsors must meet obligations to legally supply therapeutic goods in Australia. No number, no listing.
What is IM8 and what is in it?
IM8 is a supplement brand whose flagship product is Daily Ultimate Essentials, an all-in-one powder marketed as a way to replace a long list of separate supplements.
The formula groups ingredients into named complexes. One of those complexes holds twenty-six botanicals sharing a single number. Adaptogens and Super Mushrooms gets thirty. An independent analysis of the Pro panel notes these blocks give a total blend amount without individual component doses, which lowers confidence in the real strength of the specific ingredients inside them.
There is also a row in IM8's own comparison table with no number in it. Under Superfoods and Greens, where every other row carries a dose, IM8's entry reads Full Spectrum Blend.
Elsewhere the panel is more specific. IM8 lists a probiotic complex at 10 billion CFU, plus postbiotics and digestive enzymes. It includes hydration electrolytes and adds ingredients like MSM and CoQ10.
Think of a blend total as a shopping receipt that shows only the final amount. You know what you spent. You do not know what you bought.
What does a TGA listing cover in Australia?
A TGA listing covers therapeutic goods, which are medicines, biologicals and medical devices. To be legally supplied in Australia, they must be compliant with TGA legislation and entered onto the Australian Register of Therapeutic Goods.
Listed medicines sit at the lower-risk end. They can only contain low-risk ingredients and only make low-level health claims. The TGA regulates all therapeutic goods, including their advertising.
Plenty of products fall outside it. Other products, like cosmetics and foods, are not regulated by the TGA. A product likely to be a food is regulated by the relevant state or territory food regulator instead. A product likely to be a cosmetic is regulated by the Australian Industrial Chemicals Introduction Scheme, not the TGA.
The ingredient list is not fixed forever. NMN became a permissible ingredient for use in Australian Listed Medicines effective 10 December 2025. That is the same regulatory mechanism the TGA uses to manage the ingredient toolkit for listed complementary medicines. The change converts years of grey-area chatter into a clear compliance pathway: if a product is listed and the NMN meets the TGA's compositional standard, it can be lawfully supplied as a listed complementary medicine. The relevant guideline provides quality guardrails that make permission meaningful: identity confirmation using multiple analytical methods, an assay range, impurity limits and microbiological requirements. It does not mean NMN is approved to treat anything, and it does not override advertising rules.
Is IM8 on the Australian Register of Therapeutic Goods?
No. IM8 does not hold an Australian ARTG listing. Neither does AG1, TMRW or AgeMate.
Hoola is TGA listed. AG1 and IM8 are not.
You must meet certain obligations to legally supply therapeutic goods in Australia. A product with no AUST L number has not gone through that door here.
Why does Hoola take the AUST L route at all?
Because it forces us to prove what we say. Hoola is a Listed Medicine on the Australian Register of Therapeutic Goods, AUST L 508472, with an ARTG start date of 8 August 2025 and Hoola Australia Pty Ltd as sponsor.
As the sponsor, we self-certify that we comply with all the safety, quality and efficacy requirements that apply to the medicine. That certification sits against a specific product type and dosage form: listed medicine, powder, oral.
The pathway exists for exactly this kind of product. Listed and assessed listed medicines cover herbal supplements, vitamins and nutritional products with specific health claims.
Hoola is manufactured in Australia by BJP Laboratories Pty Ltd in Yatala, Queensland, with Australian laboratory testing. What sets Hoola apart from AG1 and IM8 is the Australian TGA listing, therapeutic dosing and a focus on calm performance. Your daily ritual, with a paper trail.
How does Hoola's Australian listing change what you can check?
It moves the ingredient panel from marketing copy to public record. The certificate lists all 27 active ingredients with exact quantities per gram. Anyone can look up AUST L 508472 on the public ARTG register and check every number.
Where a traditional supplement lifts calm or energy on its own, Hoola blends TGA listed nutrients, nootropics and adaptogens to support the dual state modern life asks for: steady in mind, clear in thought, energised in action.
| Active (as listed on the ARTG) | Per gram | Per 10 g serve | Supports |
|---|---|---|---|
| Withania somnifera (KSM-66 Ashwagandha), root extract | 750 mg/g dry equivalent | 7,500 mg dry equivalent | helps support the body's natural stress response |
| Bacopa monnieri (BacoMind), whole plant extract standardised | 600 mg/g dry equivalent | 6,000 mg dry equivalent | supports memory, recall and retention |
| Ganoderma lucidum (Reishi), fruiting body extract | 400 mg/g dry equivalent | 4,000 mg dry equivalent | supports healthy sleep patterns and relaxation without sedation |
| Panax ginseng (Korean ginseng), root extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy levels and helps reduce occasional tiredness |
| Alpinia galanga (enXtra), rhizome extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports mental alertness, attention and sustained focus |
| Cordyceps sinensis, fruiting body extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy production and helps reduce occasional tiredness and fatigue |
| Magnesium ascorbate monohydrate (vitamin C source) | 11.21 mg/g | 112.1 mg | supports normal immune function |
| Caffeine | 10 mg/g | 100 mg | supports mental alertness, reaction time and focus |
| Manganese amino acid chelate | 5 mg/g | 50 mg | supports bone formation |
| Zinc citrate dihydrate | 3.89 mg/g | 38.9 mg | supports immune function, skin health, taste and smell |
| Calcium pantothenate (vitamin B5) | 3.28 mg/g | 32.8 mg | support normal energy metabolism and the conversion of food into usable energy |
| Nicotinamide (vitamin B3) | 3 mg/g | 30 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| d-alpha-tocopheryl acid succinate (vitamin E) | 2 mg/g | 20 mg | help prevent dietary vitamin and mineral deficiency |
| Pyridoxal 5-phosphate monohydrate (vitamin B6) | 1.57 mg/g | 15.7 mg | support healthy red blood cell formation (B6, B12, folate) |
| Riboflavin sodium phosphate (vitamin B2) | 1.37 mg/g | 13.7 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| Thiamine nitrate (vitamin B1) | 1.23 mg/g | 12.3 mg | support normal energy metabolism and the conversion of food into usable energy |
| Betacarotene (Lyc-O-Beta) | 0.3 mg/g | 3 mg | supports vision, skin and immune function |
| Biotin | 300 mcg/g | 3,000 mcg | support healthy skin, hair and nails (biotin, B2, B3) |
| Levomefolate glucosamine (folate) | 89 mcg/g | 890 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Chromium picolinate | 40 mcg/g | 400 mcg | supports healthy blood glucose within the normal range |
| Potassium iodide | 20 mcg/g | 200 mcg | supports thyroid hormone production |
| Selenomethionine | 15 mcg/g | 150 mcg | supports thyroid hormone metabolism and antioxidant defences |
| Phytomenadione (vitamin K1) | 9 mcg/g | 90 mcg | help prevent dietary vitamin and mineral deficiency |
| Molybdenum trioxide | 8 mcg/g | 80 mcg | cofactor for detoxification enzymes |
| Mecobalamin (vitamin B12) | 5 mcg/g | 50 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Menaquinone 7 (vitamin K2) | 5 mcg/g | 50 mcg | supports bone and cardiovascular health |
| Colecalciferol (vitamin D3, Vitashine) | 2.5 mcg/g | 25 mcg | supports calcium absorption, bone strength, muscle and immune function |
Every per-serve figure is the per-gram figure times ten. Both are published. We provide full formula transparency, including dosages of all functional ingredients, with nothing to hide.
How does IM8's 90-ingredient approach compare with a listed formula?
They solve the problem from opposite ends. Hoola is a streamlined 27-ingredient formula for everyday performance, while IM8 takes an extensive 90-ingredient whole-body approach.
More ingredients means more names on the panel. It does not mean more of each one reaches you at a dose that does anything. IM8's comparable ingredients are also split across two separate products, priced and sold separately. Buying both puts you at roughly $318 AUD a month to get the full promise on the label. IM8 costs Australian consumers $162 a month.
Hoola is designed as a single, balanced daily dose, not a collection of separate supplements. The value sits in how the ingredients work together.
Who should care whether a supplement is TGA listed?
Anyone paying real money for a daily habit. Supplement products can be similar to foods and cosmetics, which are not considered therapeutic goods and are not regulated by the TGA. So two powders on the same shelf can sit under completely different rules.
This is a broad audience, not a niche one. IM8 says its customer base comprises 55 per cent women and 45 per cent men.
Hoola is built for modern lives, busy schedules and high ambition, for people who want to perform without the crash. It is for someone who wants more out of life: more balance, more adventure, more support. We do not chase intensity or burnout. We support regulated energy, clear thinking and capability that lasts. Not pushing harder, just operating brighter.
How do you check a supplement's TGA status yourself?
Search the public ARTG register for the product name or the sponsor name, then look for an AUST L or AUST R number. If nothing comes back, the product is not listed.
Do the work yourself. The TGA cannot make this determination for you. Check the number on the pack matches the entry on the register. Check the sponsor name. Check the active ingredients and quantities against what the label claims.
Entries can also be corrected. The TGA has released an information page relating to the availability of s 9D(1) of the Act to correct information in the ARTG about listed medicines. So the register you read today is the live version, not a snapshot from launch day.
How should a daily listed formula be used?
Once a day, every day, same way. Mix one 10 g scoop into 300-400 ml of cold water each morning.
There is no half serve, no double serve and no weekly total. Hoola is one 10 g scoop a day.
The arc is gradual and honest. Adaptogens may take 4-6 weeks for their full benefits, and most of our customers feel the biggest benefits with consistency. The 150 g pouch is $65 and gives you 15 days, which is a straightforward way to see how you feel. A 30 day supply is $125, about A$4.17 a day, less on a monthly subscription.
Hoola is built around one duality, calm clarity and energised performance, for people dealing with burnout, emotional load, stress and the need for energy that lasts. One scoop, one glass of cold water, one steady morning. See the full formula and dosing, or read more from us on the Hoola blog.
Frequently asked questions
Who is behind IM8?
IM8 was founded by Danny Yeung with co-founder David Beckham. The brand is fronted by Beckham, tennis player Aryna Sabalenka and a Formula 1 driver. Yeung has hosted an event with four-time grand slam winner Sabalenka, another ambassador, at the Australian Open in Melbourne.
Can you buy IM8 in Australia?
Yes. IM8 costs Australian consumers $162 a month and sells here through im8health.com. Its customer base comprises 55 per cent women and 45 per cent men. Hoola's closest alternatives in this market are AG1, IM8, TMRW and AgeMate. Being available for sale here is not the same as holding an ARTG listing here, and IM8 does not hold one.
Which kinds of supplements can be TGA listed?
Listed medicines include medicines with ingredients like vitamins, minerals, herbal substances and fish oil. The category covers herbal supplements, vitamins and nutritional products with specific health claims. An example of a listed medicine is a calcium supplement with bone health claims.
How do you search the ARTG for a listed product?
Open the public ARTG register, enter the product name, sponsor name or the AUST L number, then read the entry. Searching AUST L 508472 returns Hoola, where the certificate lists all 27 active ingredients with exact quantities per gram, so you can check every number against the pack. If a product returns nothing, it has no listing, and the TGA cannot make this determination for you.
What is a listed medicine, and how is it different from a registered one?
A listed medicine is a lower-risk therapeutic good entered on the ARTG with an AUST L number. Therapeutic goods are medicines, biologicals and medical devices. For a listed medicine, the sponsor self-certifies compliance with all the safety, quality and efficacy requirements that apply to that medicine. Listed medicines can only contain low-risk ingredients and only make low-level health claims. Higher-risk medicines go through the registered pathway instead and carry an AUST R number.
How do AgeMate and IM8 sit against a TGA listed formula?
Neither holds an Australian ARTG listing, and neither does AG1 or TMRW. They also aim at different outcomes. AgeMate is designed primarily around longevity and healthy ageing, while Hoola is designed to help you perform better today. AG1 is centred on foundational whole-body nutrition, while Hoola is a daily performance drink focused on energy, focus and mental clarity, listed as AUST L 508472.
How easy is it to see the individual doses in IM8?
Partly easy, partly not. IM8 provides a detailed Supplement Facts panel and ingredients library for many vitamins and minerals, plus named complexes with amounts. The complexes are where the detail stops. One holds twenty-six botanicals sharing a single number. Adaptogens and Super Mushrooms gets thirty. Under Superfoods and Greens, where every other row carries a dose, IM8's entry reads Full Spectrum Blend.
What does IM8 say about clinical research?
IM8 highlights clinical research in its marketing for Daily Ultimate Essentials. In Australia, the TGA regulates all therapeutic goods, including their advertising. That framework applies to products on the ARTG, and IM8 does not hold an Australian listing.
What does IM8 cost each month in Australia?
$162 a month for Australian consumers. IM8's comparable ingredients are split across two separate products, priced and sold separately, which puts you at roughly $318 AUD a month to get the full promise on the label. Hoola is $125 for a 30 day supply, about A$4.17 a day.
Does third-party sports certification mean the same thing as a TGA listing?
No. Sports certification is designed to reduce the risk of banned substances and requires testing for contaminants and label verification. Useful, and a different job. It does not put a product on the Australian Register of Therapeutic Goods, and supplement products can resemble foods and cosmetics, which are not considered therapeutic goods and are not regulated by the TGA.
What products does IM8 sell?
The flagship is Daily Ultimate Essentials Pro. There is a separate longevity sachet, and a bundle of the two called the Beckham Stack. The origin story is Beckham taking multiple vitamins at once and looking for a simpler solution.
