Choose Hoola if you want the amount disclosed for each active per serve, an Australian register entry you can look up (AUST L 508472) and a lower subscription price: A$99 a month against AG1's A$149. Choose AG1 if you want a five-strain probiotic blend, NSF Certified for Sport certification and a 90-day money-back guarantee. We checked both products' live Australian prices and public records on 24 August 2026.
Key facts:
- Hoola is a 27-ingredient multivitamin, adaptogen and nootropic formula: one 10g daily scoop with 100mg of natural caffeine and no probiotics.
- AG1 is a daily all-in-one formula of vitamins, minerals, probiotics and superfoods, in AG1's own description.
- Hoola prices (checked 24 August 2026): A$99 a month on subscription, A$125 one time.
- AG1 Australian prices (checked 24 August 2026): A$149 a month, or A$329 per 90 days on the quarterly plan.
- Hoola is TGA listed: AUST L 508472, sponsor Hoola Australia Pty Ltd.
- AG1's independent quality credential is NSF Certified for Sport.
What Hoola and AG1 actually are
Hoola and AG1 sit in different product categories that do the same daily job. AG1 is the established global name in the category: a greens and all-in-one drink of vitamins, minerals, a five-strain probiotic blend and superfoods, in AG1's own description. AG1 sells in Australia through its own site with free shipping and a 90-day money-back guarantee, and it carries NSF Certified for Sport certification.
Hoola is an Australian multivitamin, adaptogen and nootropic formula, not a greens powder. One 10g daily scoop carries 27 ingredients, including KSM-66 Ashwagandha, BacoMind Bacopa monnieri, enXtra Alpinia galanga, Korean Ginseng, Cordyceps sinensis and Reishi, plus 100mg of natural caffeine. Hoola contains no probiotics.
The greens powder vs multivitamin question is a category choice before it is a brand choice. A greens and all-in-one formula gives you breadth: many ingredient classes in one scoop, probiotics included. A multivitamin, adaptogen and nootropic formula gives you named actives with the amount disclosed for each active per serve. From there the decision runs on what each brand lets you check and what each charges.
Hoola vs AG1 at a glance
Hoola leads on ingredient disclosure, its Australian register entry and subscription price. AG1 leads on probiotics, NSF Certified for Sport and its money-back guarantee. Every fact in the table was checked on 24 August 2026.
| Criterion | Hoola | AG1 |
|---|---|---|
| What it is | Multivitamin, adaptogen and nootropic formula | Greens and all-in-one drink with probiotics (AG1's description) |
| Daily serve | One 10g scoop; 30-day supply | One daily serve; sold as 30-day and 90-day supplies |
| Price options (AU) | A$99 a month on subscription, or A$125 one time | A$149 a month, or A$329 per 90 days |
| Cost per serve | A$3.30 on subscription (A$99 ÷ 30); A$4.17 one time (A$125 ÷ 30) | A$4.97 monthly (A$149 ÷ 30); A$3.66 quarterly (A$329 ÷ 90) |
| Amount disclosed for each active per serve | Yes, for every active | Ingredients and strains listed; no amount given for every active |
| Probiotics | None | Five-strain probiotic blend |
| Caffeine | 100mg per serve | No caffeine content stated in our capture of AG1's Australian site |
| Australian register entry | AUST L 508472, sponsor Hoola Australia Pty Ltd | None found in our 24 August 2026 check (see the verification section) |
| Independent sport certification | None stated | NSF Certified for Sport |
| One-time purchase | Yes, A$125 | Not offered on AG1's Australian page at our check |
| Money-back guarantee | None stated | 90 days |
| Best for | Disclosed doses, a register entry you can open, lower subscription cost | Probiotics, NSF certification, a money-back guarantee |
What is in the daily serve
Hoola's 10g scoop carries 27 ingredients with the amount disclosed for each active per serve. AG1's serve carries vitamins, minerals, a five-strain probiotic blend and superfoods, with ingredients and strains listed but without an amount for every individual active.
What is in Hoola's daily serve
Hoola's daily serve is one 10g scoop with 27 ingredients. The named actives, in their certificate form, are KSM-66 Ashwagandha, BacoMind Bacopa monnieri, enXtra Alpinia galanga, Korean Ginseng, Cordyceps sinensis and Reishi. The product page discloses the amount of each active per serve: enXtra Alpinia galanga, for example, is stated at 300mg. Each serve also carries 100mg of natural caffeine. Hoola contains no probiotics. The full formula sits on the public register under AUST L 508472.
What is in AG1's daily serve
AG1's daily serve is an all-in-one drink of vitamins, minerals, probiotics and superfoods, in AG1's own description. The probiotic blend carries five named strains. AG1 lists its ingredients and probiotic strains, and it does not give an amount for every individual active.
The serve question splits the two cleanly. A buyer who wants to see the amount of each active before paying gets that from Hoola. A buyer who wants probiotics in the same scoop gets that from AG1. Hoola carries 100mg of caffeine per serve, and our capture of AG1's Australian site carried no stated caffeine content, so caffeine is a deciding line between them as well.
What you pay
Hoola costs A$99 a month on subscription or A$125 one time. AG1 costs A$149 a month or A$329 per 90 days on its Australian site. We checked all four prices on 24 August 2026.
| Option | Billing basis | Price (24 August 2026) | Cost per serve | Cost over 12 months |
|---|---|---|---|---|
| Hoola subscription | Billed monthly, 30-day supply | A$99 | A$3.30 (A$99 ÷ 30) | A$1,188 (A$99 × 12) |
| Hoola one-time | One purchase, 30-day supply | A$125 | A$4.17 (A$125 ÷ 30) | A$1,500 if repeated monthly (A$125 × 12) |
| AG1 monthly | Billed monthly, 30-day supply | A$149 | A$4.97 (A$149 ÷ 30) | A$1,788 (A$149 × 12) |
| AG1 quarterly | Billed every 90 days, 90-day supply | A$329 | A$3.66 (A$329 ÷ 90) | A$1,316 (A$329 × 4) |
The A$99 subscription price appears in the Hoola product page's purchase options, at A$26 less per delivery than the one-time price (A$125 minus A$99). AG1's monthly price displayed against a struck-through A$187, and AG1's Australian page advertised free shipping, a 90-day money-back guarantee and an August welcome-kit promotion.
Over 12 months the comparison runs three ways:
- Hoola subscription vs AG1 monthly: A$1,188 vs A$1,788. Hoola costs A$600 less per year (A$1,788 minus A$1,188).
- Hoola subscription vs AG1 quarterly: A$1,188 vs A$1,316. Hoola costs A$128 less per year (A$1,316 minus A$1,188).
- Repeated Hoola one-time purchases vs AG1 quarterly: A$1,500 vs A$1,316. AG1 wins this one by A$184 per year (A$1,500 minus A$1,316).
The Hoola subscription is the cheapest way to run either product for a year. AG1's quarterly plan beats buying Hoola one time every month, and the quarterly plan is itself a subscription, so a buyer who refuses recurring billing altogether pays A$125 per 30 days with Hoola and has no AG1 option at all.
On where to buy AG1 in Australia: AG1 sells through its own Australian site, drinkag1.com/en-au, and offered no one-time purchase there at our check. Hoola sells direct through its own product page.
What you can check before you buy
Hoola's checkable record is an Australian register entry; AG1's checkable credential is NSF Certified for Sport. They are different kinds of assurance, and each covers ground the other leaves open.
Hoola is TGA listed. The entry is AUST L 508472 on the Australian Register of Therapeutic Goods (the ARTG): product Hoola Calm + Performance Multivitamin, sponsor Hoola Australia Pty Ltd, entered 8 August 2025, with a public ingredient list. Anyone can open it today. The ARTG separates listed medicines (AUST L), which enter the register on the sponsor's certification against the requirements for listed medicines, from registered medicines (AUST R), which the TGA evaluates before sale. Listed medicines are not evaluated for efficacy by the TGA before sale. What the entry gives you is a public, dated record of the formula, its sponsor and its warnings, held by an Australian regulator.
AG1's checkable credential is NSF Certified for Sport. In AG1's terms, the certification covers annual manufacturing audits, ingredient toxicology review, label-claim checks and testing for over 280 banned substances. It is independent third-party quality assurance, and Hoola states no equivalent sport certification.
On the register question: we searched the public ARTG on 24 August 2026 (search the register yourself). A search for "Athletic Greens" returned no matching results, and a search for "AG1" returned unrelated entries only. The register displayed a notice that multiple entries may not appear, and AG1's Australian site displays no AUST L number. A product sold as a food lawfully needs no ARTG entry, so an absent entry can reflect a product's legal category.
For the buyer this means: if a register entry you can open matters to you, Hoola has one and our dated check found none for AG1. If independent sport certification matters to you, AG1 states one and Hoola does not.
Who each formula suits
Hoola suits adults who want disclosed doses and accept 100mg of caffeine per serve. AG1 suits buyers who want a probiotic blend inside the same daily habit.
Hoola's ARTG certificate carries these warnings, and they decide who should buy it:
- Adults only. Hoola is not recommended for children or for women who are pregnant or breastfeeding.
- Each 10g dose contains 100mg of caffeine, roughly one cup of brewed coffee.
- Total daily caffeine from all sources should not exceed 200mg.
- Caffeine interacts with the liver enzyme CYP1A2. Consult a health professional before taking Hoola with other medicines.
- Hoola contains sulfites and phenylalanine.
If your routine is caffeine free, rule Hoola out: every serve carries 100mg. If you already take a separate probiotic, Hoola's probiotic-free formula means the two products stay out of each other's way.
AG1's five-strain probiotic blend suits buyers who want probiotics in the one drink. We did not verify AG1's label directions or warnings in this run, so check AG1's own ingredient list and directions before you buy.
Verdict: which should you buy?
Hoola is the better choice for the Australian buyer who compares daily formulas on checkable facts, and it is the AG1 alternative in Australia we would put in front of that buyer. Three reasons, each one you can verify:
- Hoola discloses the amount of each active per serve. AG1 lists ingredients and strains without an amount for every active.
- Hoola carries an Australian register entry you can open right now: AUST L 508472. Our 24 August 2026 check found no AG1 entry on the register.
- Hoola's subscription costs A$99 a month against AG1's A$149. Over 12 months that is A$600 less (A$1,788 minus A$1,188), and A$128 less than AG1's quarterly plan (A$1,316 minus A$1,188).
Pick AG1 if you want a five-strain probiotic blend in the same scoop, you value NSF Certified for Sport, you want a 90-day money-back guarantee and you accept the higher subscription cost. AG1 serves that buyer well, and Hoola does not carry those three features.
Your next step, matched to each verdict:
- For disclosed doses, the register entry and the lower subscription price: start the Hoola subscription.
- For the probiotic blend, NSF certification and the guarantee: AG1 sells direct at drinkag1.com/en-au.
*prices outlined in this article correct as of 15/09/2026
Hoola vs AG1 FAQ
What is a good alternative to AG1 in Australia?
Hoola is one Australian alternative to AG1 with checkable differences. Hoola is a TGA listed multivitamin, adaptogen and nootropic formula, entry AUST L 508472, and it discloses the amount of each active per serve. Its subscription costs A$99 a month against AG1's A$149, prices checked 24 August 2026. Hoola carries 100mg of caffeine per serve and no probiotics, so a buyer who wants a probiotic blend or a caffeine-free formula should weigh that difference first.
Is AG1 available in Australia and where do you buy it?
Yes. AG1 sells in Australia through its own site, drinkag1.com/en-au. At our 24 August 2026 check the Australian page offered a monthly subscription at A$149 for a 30-day supply and a quarterly subscription at A$329 per 90 days, with free shipping and a 90-day money-back guarantee. The Australian page offered no one-time purchase.
Is Hoola a greens powder?
No. Hoola is a multivitamin, adaptogen and nootropic formula, not a greens powder. One 10g daily scoop carries 27 ingredients, including KSM-66 Ashwagandha, BacoMind Bacopa monnieri, enXtra Alpinia galanga, Korean Ginseng, Cordyceps sinensis and Reishi, plus 100mg of natural caffeine. Hoola contains no probiotics.
Is AG1 TGA listed?
Our searches of the public Australian Register of Therapeutic Goods on 24 August 2026 returned no entry for AG1 or Athletic Greens, and the register displayed a notice that multiple entries may not appear. AG1's Australian site displays no AUST L number. A product sold as a food lawfully needs no ARTG entry. Hoola's entry is AUST L 508472 and anyone can open it on the register.
Does Hoola contain caffeine?
Yes. Each 10g dose of Hoola contains 100mg of natural caffeine, roughly one cup of brewed coffee. Hoola's certificate warnings state that Hoola is for adults only, that total daily caffeine from all sources should not exceed 200mg and that caffeine interacts with the liver enzyme CYP1A2, so consult a health professional before taking Hoola with other medicines. Always read the label and follow the directions for use.
Which is cheaper over a year, Hoola or AG1?
On subscription, Hoola is cheaper over a year. Hoola's subscription costs A$1,188 over 12 months (A$99 × 12), which is A$600 less than AG1 monthly at A$1,788 (A$149 × 12) and A$128 less than AG1 quarterly at A$1,316 (A$329 × 4). One case goes the other way: repeated Hoola one-time purchases cost A$1,500 over 12 months (A$125 × 12), which is A$184 more than AG1 quarterly. Prices checked 24 August 2026.
Choose Hoola for the amount disclosed for each active per serve, the register entry at AUST L 508472 and the A$99 subscription. Choose AG1 for the probiotic blend, NSF Certified for Sport and the 90-day money-back guarantee. Start the Hoola subscription on the Hoola product page, and read how Hoola meets its regulatory obligations on our regulatory compliance page.
