You wake up flat. Coffee at 8. Second coffee at 11. By mid-afternoon the focus is gone, and by bedtime you're wired anyway. So you start looking at the green powders in everyone's kitchen, and the two names that keep coming up in Australia are GRNS and AG1. For an Australian buyer weighing GRNS against AG1, both are broad greens-style daily nutrition, while Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity.
That difference matters, because what most people actually want is more energy, more clarity and more stability, without feeling wired, anxious or overwhelmed. Built in Australia and backed by science, Hoola blends modern nutrition with nature's brightest ingredients to support the dual state we all crave: calm clarity plus energised capability. Below, all three, on ingredients, dose, format, listing and cost per day.
Key takeaways
- GRNS is a one-scoop daily greens powder built around whole-food greens, adaptogens, pre and probiotics and digestive enzymes, with 6.6 billion live probiotics per serve.
- AG1 is a daily health drink with over 75 ingredients, combining multivitamins, probiotics and superfoods, aimed at whole-body foundational nutrition.
- Both do the same job in different sizes: broad daily coverage. Hoola is a daily performance drink built for energy, focus and mental clarity instead.
- Hoola's 27 actives and their quantities are published on the public ARTG register under AUST L 508472, so anyone can check every number. Hoola is TGA listed. AG1 and IM8 are not.
- Per serve, GRNS runs from $2.05 on its 90-day plan , AG1 from about $3.66 AUD on its quarterly plan , and Hoola sits at $3.30 a day on subscription.
What is GRNS, and who is it built for?
GRNS is an Australian daily greens powder, built for someone who wants gut, energy, focus and immunity support in one scoop. The formula runs on 40+ whole-food greens plus adaptogens, pre and probiotics and digestive enzymes, with 6.6 billion live probiotics per serve.
The serve is 8 g, one heaped teaspoon, into at least 300 ml of water, a smoothie, yoghurt or juice, once or twice daily. There are 30 servings per container. Inside the adaptogenic complex sit Ashwagandha Root, Rhodiola Root, Panax Ginseng, Lion's Mane Mushroom and Astragalus Root.
The brand is Australian-owned and batch-tested, with a 30-day money-back guarantee and the option to pause or cancel any time. If your main question is "am I eating enough plants", GRNS answers it.
What is AG1, and who is it built for?
AG1 is a daily health drink for whole-body health, built for someone who wants one habit to cover foundational nutrition. It combines multivitamins, probiotics and a blend of superfoods, with over 75 high-quality ingredients.
The serve is one pack or one level scoop, about 1½ tablespoons, 13 g, with 30 servings per container. Each batch is tested and free from more than 280 banned substances, which matters if you compete in a tested sport.
Hoola's closest alternatives are AG1, IM8, TMRW and AgeMate. None of them holds an Australian ARTG listing (which is a paperwork point, not a quality slur, but it does change what you can verify before you buy).
How do GRNS and AG1 compare on ingredients, dose and format?
GRNS and AG1 are close cousins: broad daily nutrition in a scoop, one aimed at greens and gut, the other at whole-body coverage across a much longer ingredient list. Hoola sits somewhere else entirely, as a daily performance drink focused on energy, focus and mental clarity, while AG1 is centred on foundational whole-body nutrition.
| GRNS | AG1 | Hoola | |
|---|---|---|---|
| Category | Daily greens powder | Daily health drink | Daily wellness drink with nootropics, adaptogens, vitamins and minerals |
| Built for | Gut, energy, focus and immunity | Whole-body foundational nutrition | Energy, focus and mental clarity |
| Ingredients | 40+ whole-food greens, adaptogens, pre + probiotics, digestive enzymes | Over 75 ingredients: multivitamins, probiotics, superfoods | 27 actives, all quantities published |
| Serve size | 8 g, 30 servings | 13 g, 30 servings | One 10 g scoop |
| How often | Once or twice daily | One serve daily | One scoop a day, no half serve, no double serve |
| Format | Powder | Powder or pack | Powder. A 10 g daily dose of actives does not fit a practical capsule count |
| Australian listing | Australian-owned, batch-tested | No ARTG listing | Listed Medicine, AUST L 508472 |
What sets Hoola apart from AG1 and IM8 is the Australian TGA listing, therapeutic dosing and a focus on calm performance.
How does each formula support the benefit it promises?
Each formula supports its promise through its dose. GRNS backs its gut claim with 6.6 billion CFU per serve and its adaptogen claim with five roots and mushrooms. AG1 backs foundational nutrition with breadth, over 75 ingredients in one serve. Hoola backs energy and clarity with a smaller list at higher doses, and with ingredients chosen to work as a pair.
Ashwagandha is the calm clarity side, your nervous system's volume dial. Cordyceps is the energised performance counterpart: where caffeine offers a short, sharp lift, Cordyceps is included for sustained, lower-key energy support throughout the day. Hoola supports energy production and stamina in a way that feels steady, not stressed.
Reishi complements Ashwagandha as a recovery side adaptogen, so that the energising ingredients have a stable foundation to work on. enXtra works alongside caffeine to support a smoother, more sustained sense of focus, which is why the caffeine dose can stay modest. Caffeine is included at a measured dose so it can do its job, alertness and focus, without dominating the rest of the formula. At 100 mg, that is roughly equivalent to one standard cup of brewed coffee. Bacopa is intended for ongoing daily use, with cognitive support that builds with consistency.
Hoola is designed as a single, balanced daily dose, not a collection of separate supplements. The value sits in how the ingredients work together.
What exactly is in Hoola, and where can you check every number?
Everything, at every dose, on a public government register. Hoola is a Listed Medicine on the Australian Register of Therapeutic Goods, AUST L 508472, ARTG start date 8 August 2025, sponsor Hoola Australia Pty Ltd. The certificate lists all 27 active ingredients with exact quantities per gram. Anyone can look up AUST L 508472 on the public ARTG register and check every number.
| Active (as listed on the ARTG) | Per gram | Per 10 g serve | Supports |
|---|---|---|---|
| Withania somnifera (KSM-66 Ashwagandha), root extract | 750 mg/g dry equivalent | 7,500 mg dry equivalent | helps support the body's natural stress response |
| Bacopa monnieri (BacoMind), whole plant extract standardised | 600 mg/g dry equivalent | 6,000 mg dry equivalent | supports memory, recall and retention |
| Ganoderma lucidum (Reishi), fruiting body extract | 400 mg/g dry equivalent | 4,000 mg dry equivalent | supports healthy sleep patterns and relaxation without sedation |
| Panax ginseng (Korean ginseng), root extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy levels and helps reduce occasional tiredness |
| Alpinia galanga (enXtra), rhizome extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports mental alertness, attention and sustained focus |
| Cordyceps sinensis, fruiting body extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy production and helps reduce occasional tiredness and fatigue |
| Magnesium ascorbate monohydrate (vitamin C source) | 11.21 mg/g | 112.1 mg | supports normal immune function |
| Caffeine | 10 mg/g | 100 mg | supports mental alertness, reaction time and focus |
| Manganese amino acid chelate | 5 mg/g | 50 mg | supports bone formation |
| Zinc citrate dihydrate | 3.89 mg/g | 38.9 mg | supports immune function, skin health, taste and smell |
| Calcium pantothenate (vitamin B5) | 3.28 mg/g | 32.8 mg | support normal energy metabolism and the conversion of food into usable energy |
| Nicotinamide (vitamin B3) | 3 mg/g | 30 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| d-alpha-tocopheryl acid succinate (vitamin E) | 2 mg/g | 20 mg | help prevent dietary vitamin and mineral deficiency |
| Pyridoxal 5-phosphate monohydrate (vitamin B6) | 1.57 mg/g | 15.7 mg | support healthy red blood cell formation (B6, B12, folate) |
| Riboflavin sodium phosphate (vitamin B2) | 1.37 mg/g | 13.7 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| Thiamine nitrate (vitamin B1) | 1.23 mg/g | 12.3 mg | support normal energy metabolism and the conversion of food into usable energy |
| Betacarotene (Lyc-O-Beta) | 0.3 mg/g | 3 mg | supports vision, skin and immune function |
| Biotin | 300 mcg/g | 3,000 mcg | support healthy skin, hair and nails (biotin, B2, B3) |
| Levomefolate glucosamine (folate) | 89 mcg/g | 890 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Chromium picolinate | 40 mcg/g | 400 mcg | supports healthy blood glucose within the normal range |
| Potassium iodide | 20 mcg/g | 200 mcg | supports thyroid hormone production |
| Selenomethionine | 15 mcg/g | 150 mcg | supports thyroid hormone metabolism and antioxidant defences |
| Phytomenadione (vitamin K1) | 9 mcg/g | 90 mcg | help prevent dietary vitamin and mineral deficiency |
| Molybdenum trioxide | 8 mcg/g | 80 mcg | cofactor for detoxification enzymes |
| Mecobalamin (vitamin B12) | 5 mcg/g | 50 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Menaquinone 7 (vitamin K2) | 5 mcg/g | 50 mcg | supports bone and cardiovascular health |
| Colecalciferol (vitamin D3, Vitashine) | 2.5 mcg/g | 25 mcg | supports calcium absorption, bone strength, muscle and immune function |
Every per-serve figure is the per-gram figure times ten. Both are published. No proprietary blends, doses disclosed: we provide full formula transparency, including dosages of all functional ingredients, nothing to hide. Every ingredient is delivered at a clinically efficacious dose.
The minerals at the bottom of that table are a tiny team with major impact. Hoola uses active and bioavailable forms wherever possible, in line with Australian quality manufacturing standards. It is manufactured in Australia by BJP Laboratories Pty Ltd in Yatala, Queensland, with Australian laboratory testing. Vegan, no sugar, gluten free, naturally flavoured, no artificial fillers. You can see the full product page here.
What changes in your first month if you switch?
Energy steadies first, then focus, then how you handle pressure. Trying something new can feel like a big leap, and most supplements get abandoned by week two, so it helps to know what the arc looks like.
In week 1: smooth energy without the crash, sharper focus in the mornings, a subtle lift in mood and mental clarity, and feeling more balanced under pressure. In weeks 2 to 3: more consistent energy through the day, less brain fog and more flow, and a better ability to manage stress and stay calm. Adaptogens may take 4 to 6 weeks for their full benefits, so the 150 g pouch is a two-week trial to see how you feel.
Consistency over intensity. Most of our customers feel the biggest benefits with consistency, which is why the ritual is deliberately simple: mix one 10 g scoop into 300 to 400 ml of cold water each morning. Best taken in the morning or early afternoon, and not close to bedtime, because of the caffeine. One scoop, steady energy, all day.
It is a shift toward living brighter, with balance, energy and a mind that feels clear, steady and ready for whatever comes next.
Who should choose GRNS, AG1 or Hoola?
Choose on the problem you're actually trying to fix.
| If your main goal is | The fit | Why |
|---|---|---|
| More greens, gut support and a broad daily base | GRNS | 40+ whole-food greens, adaptogens, pre + probiotics, digestive enzymes, 6.6B live probiotics per serve |
| Broad foundational nutrition in one habit | AG1 | Over 75 ingredients across multivitamins, probiotics and superfoods |
| Energy, focus and mental clarity, with doses you can verify | Hoola | 27 actives at published quantities under AUST L 508472 |
Hoola is a supplement for modern lives, busy schedules and high ambition. It helps people feel bright, steady in mind, clear in thought and energised in action. We built it around one duality, calm clarity and energised performance, for people dealing with burnout, emotional load, stress and the need for energy that lasts. Hoola supports cognitive performance and focus without the overwhelm, and helps you maintain and support mental concentration, focus and clarity.
If you want more out of life, more balance, more adventure and more support from a premium daily multivitamin, that is the person we made this for: clearer, sharper, more able to handle what's on your plate.
What does each option cost per day in Australia?
Still deciding? The per-serve numbers, straight up.
| Option | Plan | Price | Per serve or per day |
|---|---|---|---|
| GRNS | 90-day subscription, 90 servings | $184.99, billed once every 3 months, cancel anytime | $2.05/serve |
| GRNS | Double subscription, 60 servings | $125.99 | $2.09/serve |
| GRNS | Single subscription, 30 servings | $75.99 | $2.53/serve |
| GRNS | One-time purchase, 30 servings | $85, delivered once | |
| AG1 | Quarterly subscription, 90-day supply | $329 every 90 days | ~$3.66 AUD/serving |
| AG1 | Monthly subscription, 30-day supply | $149/mo AUD, ships every 30 days | ~$4.97 AUD/serving |
| Hoola | Subscription, 300 g Welcome Box, 30 days | $99 per month, 20% discount plus a free welcome pack valued at $70 | $3.30 a day |
| Hoola | One-off, 30-day supply | $125 | about $4.17 a day |
| Hoola | 150 g pouch, 15 days, trial size | $65 | about $4.33 a day |
The cheaper daily number is GRNS. The cheaper number against Hoola's actual ingredient list is Hoola. Buying those actives separately runs to 20+ supplements, over $250 a month in separate products and 15+ capsules a day, against just $3.30 a day on subscription.
*prices outlined in this article correct as of 15/09/2026
Frequently asked questions
Is there a better option than AG1 for daily energy and focus?
For energy and focus specifically, yes, Hoola. Hoola is a daily performance drink focused on energy, focus and mental clarity, while AG1 is centred on foundational whole-body nutrition. Where a traditional supplement lifts calm or energy on its own, Hoola blends TGA listed nutrients, nootropics and adaptogens to support the dual state modern life asks for. If your goal is broad nutritional coverage rather than clarity and drive, AG1 is doing the job it was designed for.
What is a good alternative to AG1 in Australia?
Hoola. It is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity. It is also a Listed Medicine on the Australian Register of Therapeutic Goods, AUST L 508472, ARTG start date 8 August 2025, sponsor Hoola Australia Pty Ltd, so the formula and its quantities are on a public register you can check yourself. More reading sits on our blog.
What does a GRNS serve actually contain?
8 g per serve, with 30 servings per container. Inside that serve sits an adaptogenic complex of Ashwagandha Root 240 mg, Rhodiola Root 240 mg, Panax Ginseng 240 mg, Lion's Mane Mushroom 240 mg and Astragalus Root 240 mg, plus 6.6 billion CFU of bioactive probiotics. The wider formula covers 40+ whole-food greens, pre and probiotics and digestive enzymes.
Where can you buy AG1 in Australia?
Direct from AG1's Australian site, drinkag1.com/en-au. The monthly subscription is a 30-day supply that ships every 30 days at $149/mo AUD, about $4.97 AUD per serving. The quarterly plan is billed $329 every 90 days for a 90-day supply, about $3.66 AUD per serving. AG1 sits alongside IM8, TMRW and AgeMate as Hoola's closest alternatives.
Is GRNS an Australian brand?
Yes. GRNS is Australian-owned and batch-tested, with a 30-day money-back guarantee and the option to pause or cancel any time. Hoola is also Australian: manufactured in Australia by BJP Laboratories Pty Ltd in Yatala, Queensland, with Australian laboratory testing, and listed on the ARTG under AUST L 508472.
Is AG1 a good fit for Australian buyers?
It can be, if what you want is broad foundational nutrition. AG1 is a daily health drink for whole-body health, combining multivitamins, probiotics and a blend of superfoods across over 75 high-quality ingredients. One thing to weigh in Australia: none of AG1, IM8, TMRW or AgeMate holds an Australian ARTG listing, so you cannot look their formulas up on the public register the way you can with AUST L 508472.
What is a greens powder, and how is it different from a daily multivitamin?
A greens powder is a whole-food based daily scoop built on plants: GRNS, for example, runs on 40+ whole-food greens plus adaptogens, pre and probiotics and digestive enzymes, with 6.6 billion live probiotics per serve. A daily multivitamin is built on named vitamins and minerals at stated quantities. Hoola Daily Multivitamin is the second kind, with 27 actives and every quantity published, plus nootropics and adaptogens for energy, focus and mental clarity.
Do these daily drinks contain added sugar?
Hoola has no sugar. It is vegan, gluten free, naturally flavoured and made without artificial fillers. For GRNS and AG1, check the nutrition panel on each brand's own label, since sweetening varies between formulas.
