You want more energy, more clarity, more stability. You don't want to feel wired, anxious or overwhelmed by 2pm. So you start reading labels, and magnesium is the mineral everyone points at. Fair question to ask of us.
Yes, Hoola contains magnesium, as magnesium ascorbate monohydrate at 11.21 mg/g (112.1 mg per 10 g serve), included as the formula's vitamin C source rather than as a high-dose standalone magnesium supplement.
That number sits on the public record. Hoola is a Listed Medicine on the Australian Register of Therapeutic Goods, AUST L 508472, and every one of the 27 actives is published with its exact quantity per gram. You can look it up yourself. This isn't about doing more. It's about operating better: calm clarity, energised performance, a brighter way to live, every day.
Key takeaways
- Hoola does contain magnesium, as magnesium ascorbate monohydrate, which doubles as the formula's vitamin C source. The name reflects the salt formed when magnesium is combined with another substance.
- The certificate publishes magnesium ascorbate monohydrate at 11.21 mg/g, which is 112.1 mg in the 10 g serve, listed alongside all 27 actives.
- Magnesium is a cofactor for more than 300 enzyme systems and is involved in aerobic and anaerobic energy generation and in glycolysis. Each magnesium compound carries its own profile.
- Magnesium plays a key role in muscle and nerve function, energy production, bone health and psychological wellbeing.
- Hoola is one 10 g scoop each morning. Treat it as your daily base, and keep food or a dedicated magnesium separate if you need more, because you can get magnesium from food or from a supplement.
Does Hoola contain magnesium, and in what form?
Yes. The form is magnesium ascorbate monohydrate, at 11.21 mg/g, which is 112.1 mg in a 10 g serve. It sits in the formula as the vitamin C source. Magnesium ascorbate combines vitamin C and magnesium: it supports normal immune function, contributes to collagen formation, acts as an antioxidant, supports muscle function and supports the nervous system.
The name matters, because magnesium supplements come with different names like magnesium citrate, magnesium glycinate or magnesium oxide. Those variations refer to the specific salts formed when magnesium is combined with other substances. Ascorbate is the vitamin C pairing.
We include a curated set of trace minerals that quietly do the big work behind the scenes, in bioavailable forms your body can actually use. Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity. It's a streamlined 27-ingredient formula for everyday performance, where IM8 takes an extensive 90-ingredient whole-body approach. We chose the shorter list on purpose.
Why does magnesium matter when your energy and sleep feel off?
Because magnesium sits inside the machinery that makes energy in the first place. It supports hundreds of essential functions in the body and is needed for many processes. It plays a key role in muscle and nerve function, energy production, bone health and psychological wellbeing.
That 3pm slump isn't laziness. It's what running on stress fumes feels like. And magnesium is easy to fall short on: up to half of Americans may not get enough of this mineral.
Hoola is built for energy without the edge. We support energy production and stamina in a way that feels steady, not stressed, and we maintain and support energy production across the whole formula rather than leaning on one input.
How does magnesium work in the body, and how do the forms differ?
Magnesium works as an activator. It's a cofactor for more than 300 enzyme systems and is involved in both aerobic and anaerobic energy generation and in glycolysis, either directly as an enzyme activator or as part of the Mg-ATP complex. It's required for mitochondria to carry out oxidative phosphorylation. It plays a role in regulating potassium fluxes and in the metabolism of calcium. Regulation is resilience.
It's also everywhere in you. Magnesium is the fourth most abundant mineral in your body. Just over half the body's magnesium is found in bone, where it forms a surface constituent of the hydroxyapatite mineral component, and a further third is found in muscles and soft tissues.
Absorption happens in the duodenum and ileum by both active and passive processes. In adults on conventional diets, the efficiency of absorption varies greatly with magnesium content, ranging from 25% on high magnesium diets in one study to 75% on low magnesium diets. Your body adjusts to what it's given.
There's no shortage of magnesium compounds, and each form has its own unique profile. That's why the salt on the label tells you something. Hoola uses active and bioavailable forms wherever possible, in line with Australian quality manufacturing standards. Minerals: tiny team, major impact.
What exactly is in every scoop of Hoola, and where can you check it?
Every active, at every dose, on the public ARTG register under AUST L 508472. The certificate lists all 27 active ingredients with exact quantities per gram. Anyone can look it up and check every number. No proprietary blends. Every ingredient is delivered at a clinically meaningful and purposeful dose, and every quantity is published.
| Active (as listed on the ARTG) | Per gram | Per 10 g serve | Supports |
|---|---|---|---|
| Withania somnifera (KSM-66 Ashwagandha), root extract | 750 mg/g dry equivalent | 7,500 mg dry equivalent | helps support the body's natural stress response |
| Bacopa monnieri (BacoMind), whole plant extract standardised | 600 mg/g dry equivalent | 6,000 mg dry equivalent | supports memory, recall and retention |
| Ganoderma lucidum (Reishi), fruiting body extract | 400 mg/g dry equivalent | 4,000 mg dry equivalent | supports healthy sleep patterns and relaxation without sedation |
| Panax ginseng (Korean ginseng), root extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy levels and helps reduce occasional tiredness |
| Alpinia galanga (enXtra), rhizome extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports mental alertness, attention and sustained focus |
| Cordyceps sinensis, fruiting body extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy production and helps reduce occasional tiredness and fatigue |
| Magnesium ascorbate monohydrate (vitamin C source) | 11.21 mg/g | 112.1 mg | supports normal immune function |
| Caffeine | 10 mg/g | 100 mg | supports mental alertness, reaction time and focus |
| Manganese amino acid chelate | 5 mg/g | 50 mg | supports bone formation |
| Zinc citrate dihydrate | 3.89 mg/g | 38.9 mg | supports immune function, skin health, taste and smell |
| Calcium pantothenate (vitamin B5) | 3.28 mg/g | 32.8 mg | support normal energy metabolism and the conversion of food into usable energy |
| Nicotinamide (vitamin B3) | 3 mg/g | 30 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| d-alpha-tocopheryl acid succinate (vitamin E) | 2 mg/g | 20 mg | help prevent dietary vitamin and mineral deficiency |
| Pyridoxal 5-phosphate monohydrate (vitamin B6) | 1.57 mg/g | 15.7 mg | support healthy red blood cell formation (B6, B12, folate) |
| Riboflavin sodium phosphate (vitamin B2) | 1.37 mg/g | 13.7 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| Thiamine nitrate (vitamin B1) | 1.23 mg/g | 12.3 mg | support normal energy metabolism and the conversion of food into usable energy |
| Betacarotene (Lyc-O-Beta) | 0.3 mg/g | 3 mg | supports vision, skin and immune function |
| Biotin | 300 mcg/g | 3,000 mcg | support healthy skin, hair and nails (biotin, B2, B3) |
| Levomefolate glucosamine (folate) | 89 mcg/g | 890 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Chromium picolinate | 40 mcg/g | 400 mcg | supports healthy blood glucose within the normal range |
| Potassium iodide | 20 mcg/g | 200 mcg | supports thyroid hormone production |
| Selenomethionine | 15 mcg/g | 150 mcg | supports thyroid hormone metabolism and antioxidant defences |
| Phytomenadione (vitamin K1) | 9 mcg/g | 90 mcg | help prevent dietary vitamin and mineral deficiency |
| Molybdenum trioxide | 8 mcg/g | 80 mcg | cofactor for detoxification enzymes |
| Mecobalamin (vitamin B12) | 5 mcg/g | 50 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Menaquinone 7 (vitamin K2) | 5 mcg/g | 50 mcg | supports bone and cardiovascular health |
| Colecalciferol (vitamin D3, Vitashine) | 2.5 mcg/g | 25 mcg | supports calcium absorption, bone strength, muscle and immune function |
Every per-serve figure is the per-gram figure times ten. Both are published.
If micrograms make your eyes glaze: biotin 3,000 mcg = 3 mg. Folate 890 mcg = 0.89 mg. Chromium 400 mcg = 0.4 mg. Potassium iodide 200 mcg = 0.2 mg. Selenomethionine 150 mcg = 0.15 mg. Molybdenum 80 mcg = 0.08 mg. Vitamin B12 50 mcg = 0.05 mg. Vitamin K2 50 mcg = 0.05 mg. Vitamin K1 90 mcg = 0.09 mg. Vitamin D3 25 mcg = 0.025 mg, which is 1,000 IU.
The rest of the paperwork: ARTG start date 8 August 2025, sponsor Hoola Australia Pty Ltd, product type listed medicine, dosage form powder, oral. Manufactured in Australia by BJP Laboratories Pty Ltd, Yatala QLD, with Australian laboratory testing. Vegan, no sugar, gluten free, naturally flavoured, no artificial fillers. That's nerdy talk for: this stuff is clean.
How should you use Hoola if you're looking for magnesium?
Use it as your daily base, then decide separately about magnesium. One 10 g scoop into 300-400 ml of cold water, each morning. There is no half serve, no double serve and no weekly total. One scoop a day.
Take it in the morning or early afternoon, and skip it close to bedtime because of the caffeine.
Hoola's magnesium comes in as the vitamin C source at 112.1 mg per serve, not as a high-dose standalone magnesium. If you want more, you have options: you can get magnesium from food or from a supplement, and leafy greens, legumes, nuts, seeds and wholegrains are high in magnesium. How much you need depends on your age, sex and stage of life.
Give it time. Adaptogens may take 4-6 weeks for their full benefits. The 150 g pouch is two weeks, so start there and see how you feel. Most of our customers feel the biggest benefits with consistency, not intensity.
One scoop. Steady energy. All day. Turn up the brightness.
Frequently asked questions
What are magnesium supplements taken for?
Bone and muscle support, sleep and general daily coverage. Magnesium is commonly included in supplement routines that focus on bone and muscle support and health. It plays a role in hundreds of processes in the body, making it one of the most commonly included minerals in supplement routines. It also plays an important role in sleep.
What is magnesium and why does your body need it?
Magnesium is a mineral, and it's the fourth most abundant one in your body. It's needed for many processes in your body. The human body contains about 760 mg of magnesium at birth and 25 g in adulthood.
Which foods is magnesium found in?
Green vegetables, legumes, peas, beans and nuts, plus some shellfish and spices. Magnesium is widely distributed in the food supply in both plant and animal foods. Most unrefined cereals are reasonable sources, but highly refined flours, tubers, fruits, oils and fats contribute little. A person eating a Mediterranean or other plant-forward diet is probably getting a good amount of magnesium, because high-fibre foods like beans, whole grains, nuts and some vegetables are also high in magnesium.
How much magnesium do you need each day?
It depends on you. How much magnesium you need depends on your age, sex and life stage. The homeostatic capacity of the body to adapt to a wide range of intakes is high.
Who is most likely to fall short on magnesium?
People under stress, people training hard, and people whose diets don't cover it. Magnesium is found naturally in foods such as leafy greens, nuts and whole grains, and some people may benefit from supplementation, particularly during times of stress, high physical activity, or when dietary intake is insufficient. High fibre intakes (40-50 g/day) lower magnesium absorption, probably because of the magnesium-binding action of the phytate phosphorus associated with the fibre.
Should you take Hoola in the morning or at night?
Morning. Take Hoola in the morning or early afternoon, and avoid it close to bedtime because of the caffeine. Magnesium itself has a different timing story: supplementation may help people, especially older adults, fall asleep quicker and stay asleep longer, and a review of 3 studies among older adults found that supplementing with 320 to 720 mg of magnesium daily for up to 8 weeks decreased the time it took them to fall asleep and increased total sleep time compared with placebo. If that's your goal, keep it separate from your morning scoop.
What are the different types of magnesium?
Four you'll see most often, each with a different use case.
| Form | What sets it apart |
|---|---|
| Magnesium oxide | Commonly used in tablets and capsules; contains a high concentration of elemental magnesium |
| Magnesium citrate | Often used in powders and liquids; may be more readily absorbed by the body |
| Magnesium glycinate | Known for being gentle on the stomach, and may be suitable for those sensitive to other forms |
| Magnesium chloride | Frequently used in topical products like creams and gels, applied to the skin |
Hoola uses magnesium ascorbate monohydrate, which brings vitamin C with it.
Is a magnesium powder different from tablets or capsules?
Yes, mainly in format and how you take it. Magnesium comes in a quick-dissolving powder form, which makes it a versatile option. Film-coated tablets are like other magnesium tablets, with an added coating. Effervescent tablets dissolve in water, while melts dissolve in the mouth, so tablets need water and melts don't. Gummies, pastilles and chews exist for people who dislike pills or powders.
Hoola is a powder for a practical reason: a 10 g daily dose of actives does not fit a sensible capsule count.
How do you choose a magnesium supplement you will actually keep taking?
Pick the format you'll use every day. Magnesium supplements are available in various forms including tablets, capsules, powders, gels and creams, to suit different preferences and needs. The best one is the one that survives a busy Tuesday.
We designed Hoola as a single, balanced daily dose, not a collection of separate supplements. The value sits in how the ingredients work together, and in the fact that it's one scoop, one glass, one habit. More on that across our blog.
How can you tell an Australian-listed supplement from an imported one?
Look for an AUST L number and check it on the ARTG register. Hoola is AUST L 508472, with an ARTG start date of 8 August 2025, sponsored by Hoola Australia Pty Ltd and manufactured in Australia by BJP Laboratories Pty Ltd in Yatala QLD, with Australian laboratory testing.
Hoola is TGA listed. AG1 and IM8 are not. None of AG1, IM8, TMRW or AgeMate holds an Australian ARTG listing.
