Key takeaways
- Iodine is a mineral your body needs in tiny amounts to make thyroid hormones , which are required throughout life for normal growth, neurological development and metabolism.
- Hoola supplies iodine as potassium iodide at 20 mcg per gram, which is 200 mcg in the 10 g daily serve.
- The dose is deliberately modest, because health authorities state there is no benefit to taking more than 150 micrograms of iodine.
- Iodine sits beside selenium in one balanced daily serve, not as a standalone thyroid product. "Hoola is designed as a single, balanced daily dose, not a collection of separate supplements."
- One 10 g scoop in cold water each morning covers it, with food like seafood, dairy products and iodised table salt doing the rest.
What is iodine, and what does it do in your body?
Iodine is a mineral your body needs to make thyroid hormones. You need it in very small quantities.
Your morning starts. Your metabolism sets its pace. Your thyroid does the setting. Enter: iodine.
It is an essential component of the thyroid hormones triiodothyronine (T3) and thyroxine (T4), and therefore essential for normal thyroid function. Those hormones are required throughout life for normal growth, neurological development and metabolism. Humans store iodine in the thyroid. In Hoola, iodine supports thyroid hormone production, which helps maintain and support healthy thyroid gland function and metabolism.
How does iodine fit a day that already feels full?
It fits in one scoop, before the day starts making demands.
Hoola is a supplement for modern lives, busy schedules and high ambition. It supports calm clarity, clean energy and emotional steadiness, so you feel steady in mind, clear in thought and energised in action. Iodine is one of the tiny nutrients doing big things in that formula, because it is a critical nutrient for good health at all stages of life.
Food alone can be a moving target. The amount of iodine in food varies greatly based on factors such as changes in season and processing practices. A measured daily amount takes the guesswork out, so the 3pm slump gets fewer excuses. Energy production and stamina, supported in a way that feels steady, not stressed.
How much iodine is in Hoola, and in what form?
Potassium iodide, 20 mcg per gram, 200 mcg in the 10 g daily serve. Potassium iodide 200 mcg is 0.2 mg. No proprietary blends, doses disclosed.
Every per-serve figure is the per-gram figure times ten, and both are published. Hoola is a Listed Medicine on the Australian Register of Therapeutic Goods, AUST L 508472, ARTG start date 8 August 2025, sponsor Hoola Australia Pty Ltd. The certificate lists all 27 active ingredients with exact quantities per gram, and anyone can look up AUST L 508472 on the public ARTG register and check every number.
"We provide full formula transparency, including dosages of all functional ingredients, nothing to hide." No mega doses, just smart daily support.
Why did Hoola choose potassium iodide at this dose?
Because a small, usable form of iodine does the job, and more does nothing extra. There is no benefit to taking more than 150 micrograms of iodine. In Australia, where the population is only mildly iodine deficient, taking an iodine supplement at the recommended dose of 150µg/day will not lead to an excessive iodine intake.
Think of iodine as stock in the pantry, not fuel in the tank. Your thyroid draws on it daily and keeps a reserve. Overfilling the pantry does not speed up the cooking.
Potassium iodide is a simple, well-absorbed salt of iodine, and Hoola uses active and bioavailable forms wherever possible, in line with Australian quality manufacturing standards. The formulation is "transparent with ingredients being delivered at clinically efficacious dosages." We support regulated energy, clear thinking and capability that lasts, not intensity for its own sake.
How does iodine work with the rest of the Hoola formula?
It works as part of a pair, and then as part of a set. Iodine supports thyroid hormone production. Selenium, as selenomethionine at 150 mcg per serve, supports thyroid hormone metabolism and antioxidant defences. One mineral supplies the raw material, the other supports what happens next.
The thyroid gland of a healthy adult concentrates 70%-80% of a total body iodine content of 15 to 20 mg and uses about 80 μg of iodine daily to make thyroid hormones. Tiny team, major impact.
"Hoola is designed as a single, balanced daily dose, not a collection of separate supplements." The value "sits in how the ingredients work together," across nine support areas on the Public Summary: energy, stress response, cognition and memory, sleep, emotional wellness, immune, muscle performance, digestive and cardiovascular.
Who tends to look into iodine supplements?
People who suspect their diet has gaps, and people told their iodine may be low.
The general population of Australia gets enough iodine due to the fortification of bread with iodine since 2009. Mandatory fortification is where food manufacturers are required to add a vitamin or mineral to a food. Still, some parts of Australia have soils that are low in iodine , and iodine deficiency remains an important health problem throughout much of the world.
Insufficiency is more common among women than men. According to a 2022 survey by the ABS, iodine levels are relatively low among women of childbearing age.
For people who want to perform without the crash, a measured daily amount inside a balanced formula answers the question without turning iodine into a project. In a world that pushes intensity, Hoola champions regulation.
How do you take iodine as part of a daily routine?
Mix one 10 g scoop into 300-400 ml of cold water, each morning. That is the whole ritual.
Take it in the morning or early afternoon, and avoid taking it close to bedtime because of the caffeine. There is no half serve, no double serve and no weekly total. Hoola is one 10 g scoop a day. Consistency over intensity, because "most of our customers feel the biggest benefits with consistency."
Food does the rest. Foods rich in iodine include seafood, dairy products and iodised table salt. Turn up what's already there. Your brightness. More on the daily habit sits on the Hoola blog.
Frequently asked questions
What does iodine do for your body?
Iodine makes thyroid hormones possible. Those hormones help keep your cells and your metabolic rate, the speed at which chemical reactions take place in the body, healthy. Through them, iodine has a hand in growth, development, metabolism and reproductive function.
Which foods are the richest sources of iodine?
Fortified bread, dairy and seafood are the main dietary sources of iodine in Australia. Eggs and iodised salt add to that.
What should you look for in an iodine supplement?
Look for a disclosed dose in a sensible range. There is no benefit to taking more than 150 micrograms of iodine. Then look for a label that shows its numbers. "We provide full formula transparency, including dosages of all functional ingredients, nothing to hide."
Where can you buy iodine supplements in Australia?
Pharmacies and supermarkets stock supplements containing iodine. Hoola is sold Australia-wide online, founded 2025, ABN 64678991145.
Should you take an iodine supplement at all?
For many Australians, food already covers it. The general population of Australia gets enough iodine due to the fortification of bread with iodine since 2009 , and iodised salt must be used in bread made in Australia. A modest measured amount alongside that diet is the cautious middle ground.
Do men need iodine too?
Yes. Iodine is a critical nutrient for good health at all stages of life. Insufficiency is more common among women than men , which changes the risk, not the requirement.
Is iodine intake different in Australia?
Yes, because the food supply was changed on purpose. Mandatory iodine fortification has been introduced in Australia and New Zealand as an initiative to improve public health , which helps to lower rates of iodine deficiency. Some parts of Australia also have soils that are low in iodine.
Can you get enough iodine from plant-based foods and drinks?
It takes attention. Iodine is found in plant foods such as cereals and grains, but the levels vary depending on the amount of iodine in the soil where the plants are grown. Plant based milks do not normally contain iodine , although some soya or oat drinks are fortified with it.
Where does the iodine in food come from?
Soil and sea, then the salt shaker. The older an exposed soil surface, the more likely the iodine has been leached away by erosion. An estimated 89% of the world's population eats salt with iodine added. Humans need it in very small quantities.
How much iodine do you need each day?
Most adults need 150 micrograms of iodine a day. How much you need depends on your age. UK guidance sets the adult figure at 140 micrograms (μg) a day.
Does fortified bread already cover your iodine?
It covers a good part of it. Bread made in Australia, where salt is used, except bread represented as organic, is required to contain iodised salt instead of non-iodised salt , and 'bread' includes rolls, hamburger buns and other bread products. Products made without iodine-containing dough conditioners contain very little iodine.
Is a higher-dose iodine supplement better?
No. Only small amounts of iodine can be stored, so any excess is excreted. The aim is "expert formulation with therapeutic dosages," not the biggest number on the shelf.
Do you need iodine drops if it's already in your daily formula?
No, if your formula already lists the amount. Hoola gives 200 mcg of iodine as potassium iodide in one 10 g scoop. There is no half serve, no double serve and no weekly total. A 10 g daily dose of actives does not fit a practical capsule count, so Hoola is a powder. One scoop, cold water, done.
Always read the label and follow directions for use.
