You wake up flat. Coffee at 7. Another at 11. By 3pm your focus has left the building, and by 10pm your brain is somehow wide awake. Energy feels inconsistent, and a cheap bottle of tablets from the pharmacy aisle may not be the fix you think it is.
A Priceline multivitamin like Nature's Way Complete Daily is built to help make up a shortfall of vitamins and minerals in the diet, while Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity.
They are two different jobs. A tablet tops up nutrients you may not be getting from food. Hoola blends TGA listed nutrients, nootropics and adaptogens to support the dual state modern life asks for: more energy, more clarity and more stability, without feeling wired, anxious or overwhelmed. It is a supplement for modern lives, busy schedules and high ambition, made to help you feel bright, steady in mind, clear in thought and energised in action.
Key takeaways
- A shelf multivitamin is a tablet or capsule with a range of vitamins and minerals, meant to help make up a shortfall of these in your diet. The pharmacy's own health page says most people do not need one if they eat a varied and healthy diet that includes foods from all five of the food groups.
- Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity.
- The real difference is scope. The Nature's Way coated tablet contains vitamin B1, vitamin B2, nicotinamide, vitamin B5, vitamin B6, vitamin B12, folic acid, vitamin C, vitamin D3, vitamin A, iron, manganese, biotin, vitamin E, iodine, chromium, zinc, copper and magnesium. Hoola is a nootropic and adaptogenic multivitamin for body and mind.
- Every one of Hoola's 27 actives is published with exact quantities per gram. Anyone can look up AUST L 508472 on the public ARTG register and check every number.
- Hoola is about A$4.17 a day at A$125 for 30 days. The Nature's Way Complete Daily Multivitamin with Antioxidants 200 Tablets was $16.99, now $10.19. Different brackets, different jobs.
What is a Priceline multivitamin, and who is it built for?
It is a tablet or capsule that has a range of different vitamins and minerals to help in making up a shortfall of these in your diet. That is the pharmacy's own definition, and it is a fair one.
It is built for a gap. If your diet is short on something, a daily tablet covers the difference. The same health page is direct about who does not need one: most people do not need a multivitamin if they eat a varied and healthy diet that includes foods from all five of the food groups.
So if your question is "am I missing nutrients", a pharmacy multivitamin answers it. If your question is "why do I feel groggy at 7am, fried at 3pm and buzzy at bedtime", a nutrient top-up is not built for that.
What is Hoola, and who is it built for?
Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity. On the ARTG it is listed as Hoola Daily Multivitamin, a listed medicine in an oral powder form. Our own positioning is simple: a nootropic and adaptogenic multivitamin for body and mind.
It is a powder for a practical reason. A 10 g daily dose of actives does not fit a sensible capsule count, so we made it something you drink. Stir one 10 g scoop into 300 ml to 400 ml of cold water, juice or smoothies, once daily. One scoop, each morning, and the ritual is done.
Hoola is for someone looking to support their body and mind with a premium multivitamin. Someone who wants more out of life, more balance, more adventure and more support.
How do a Priceline multivitamin and Hoola compare?
The tablet covers vitamins and minerals. Hoola covers vitamins and minerals, then adds adaptogens and nootropics for the calm-plus-capable state, so you can perform without the crash.
| Nature's Way Complete Daily | Hoola | |
|---|---|---|
| Format | Coated tablet, adults take 1 or 2 tablets daily with food | Oral powder, one 10 g scoop stirred into 300 ml to 400 ml of cold water, once daily |
| What is inside | Vitamin B1, vitamin B2, nicotinamide, vitamin B5, vitamin B6, vitamin B12, folic acid, vitamin C, vitamin D3, vitamin A, iron, manganese, biotin, vitamin E, iodine, chromium, zinc, copper and magnesium | 27 actives: vitamins, minerals, nootropics and adaptogens |
| Regulatory detail | Sold through pharmacy retail | Listed Medicine on the Australian Register of Therapeutic Goods, AUST L 508472, ARTG start date 8 August 2025, sponsor Hoola Australia Pty Ltd |
| Design intent | Make up a dietary shortfall | A single, balanced daily dose, not a collection of separate supplements |
| Formula notes | Coated tablet | Vegan, no sugar, gluten free, naturally flavoured, no artificial fillers |
Where a traditional supplement lifts calm or energy on its own, Hoola blends TGA listed nutrients, nootropics and adaptogens to support the dual state modern life asks for. The value sits in how the ingredients work together. For context on the other end of the market, Hoola is a streamlined 27-ingredient formula for everyday performance, while IM8 takes an extensive 90-ingredient whole-body approach.
How does each formula support its main benefit?
The Nature's Way tablet is a complete daily multivitamin with vitamins, minerals and antioxidants to help maintain energy levels, general health and wellbeing. Hoola aims at performance with emotional intelligence: energised performance plus emotional steadiness.
Each adaptogen has its own role, and the result comes from the combination. Ashwagandha is the calm clarity side. Cordyceps is the energised performance counterpart, and where caffeine offers a short, sharp lift, Cordyceps is included for sustained, lower-key energy support throughout the day. Reishi complements Ashwagandha as a recovery side adaptogen, so that the energising ingredients have a stable foundation to work on.
On the alertness side, enXtra works alongside caffeine to support a smoother, more sustained sense of focus, so the dose can stay modest. Caffeine is included at a measured dose so it can do its job, alertness and focus, without dominating the rest of the formula. At 100 mg, that is roughly equivalent to one standard cup of brewed coffee. Bacopa is intended for ongoing daily use, with cognitive support that builds with consistency.
Together the formula is designed to maintain and support mental concentration, focus and clarity, and to support a healthy stress response in the body. No spikes. No crashes. No sedation. Just clean, capable brightness.
What exactly is in Hoola, and where can you check it?
All 27 actives are published with exact quantities, and you can check them yourself. Look up AUST L 508472 on the public ARTG register. The certificate lists all 27 active ingredients with exact quantities per gram. No proprietary blends. Every ingredient is delivered at a clinically efficacious dose, and every quantity is published.
| Active (as listed on the ARTG) | Per gram | Per 10 g serve | Supports |
|---|---|---|---|
| Withania somnifera (KSM-66 Ashwagandha), root extract | 750 mg/g dry equivalent | 7,500 mg dry equivalent | helps support the body's natural stress response |
| Bacopa monnieri (BacoMind), whole plant extract standardised | 600 mg/g dry equivalent | 6,000 mg dry equivalent | supports memory, recall and retention |
| Ganoderma lucidum (Reishi), fruiting body extract | 400 mg/g dry equivalent | 4,000 mg dry equivalent | supports healthy sleep patterns and relaxation without sedation |
| Panax ginseng (Korean ginseng), root extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy levels and helps reduce occasional tiredness |
| Alpinia galanga (enXtra), rhizome extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports mental alertness, attention and sustained focus |
| Cordyceps sinensis, fruiting body extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy production and helps reduce occasional tiredness and fatigue |
| Magnesium ascorbate monohydrate (vitamin C source) | 11.21 mg/g | 112.1 mg | supports normal immune function |
| Caffeine | 10 mg/g | 100 mg | supports mental alertness, reaction time and focus |
| Manganese amino acid chelate | 5 mg/g | 50 mg | supports bone formation |
| Zinc citrate dihydrate | 3.89 mg/g | 38.9 mg | supports immune function, skin health, taste and smell |
| Calcium pantothenate (vitamin B5) | 3.28 mg/g | 32.8 mg | support normal energy metabolism and the conversion of food into usable energy |
| Nicotinamide (vitamin B3) | 3 mg/g | 30 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| d-alpha-tocopheryl acid succinate (vitamin E) | 2 mg/g | 20 mg | help prevent dietary vitamin and mineral deficiency |
| Pyridoxal 5-phosphate monohydrate (vitamin B6) | 1.57 mg/g | 15.7 mg | support healthy red blood cell formation (B6, B12, folate) |
| Riboflavin sodium phosphate (vitamin B2) | 1.37 mg/g | 13.7 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| Thiamine nitrate (vitamin B1) | 1.23 mg/g | 12.3 mg | support normal energy metabolism and the conversion of food into usable energy |
| Betacarotene (Lyc-O-Beta) | 0.3 mg/g | 3 mg | supports vision, skin and immune function |
| Biotin | 300 mcg/g | 3,000 mcg | support healthy skin, hair and nails (biotin, B2, B3) |
| Levomefolate glucosamine (folate) | 89 mcg/g | 890 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Chromium picolinate | 40 mcg/g | 400 mcg | supports healthy blood glucose within the normal range |
| Potassium iodide | 20 mcg/g | 200 mcg | supports thyroid hormone production |
| Selenomethionine | 15 mcg/g | 150 mcg | supports thyroid hormone metabolism and antioxidant defences |
| Phytomenadione (vitamin K1) | 9 mcg/g | 90 mcg | help prevent dietary vitamin and mineral deficiency |
| Molybdenum trioxide | 8 mcg/g | 80 mcg | cofactor for detoxification enzymes |
| Mecobalamin (vitamin B12) | 5 mcg/g | 50 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Menaquinone 7 (vitamin K2) | 5 mcg/g | 50 mcg | supports bone and cardiovascular health |
| Colecalciferol (vitamin D3, Vitashine) | 2.5 mcg/g | 25 mcg | supports calcium absorption, bone strength, muscle and immune function |
Every per-serve figure is the per-gram figure times ten. Both are published.
The branded actives are there for a reason. KSM-66 Ashwagandha is a full-spectrum root extract standardised to a minimum 5% withanolides, the most clinically studied form of Withania somnifera, with more than two dozen published human trials, and it is the formulation's highest-dose herbal extract. BacoMind Bacopa is a standardised whole-plant extract delivering nine bioactive constituents including bacosides. enXtra Alpinia galanga is a patented, standardised rhizome extract researched for mental alertness and attention, on its own and in combination with caffeine. Vitamin D3 comes from Vitashine, a vegan source, and the beta-carotene is Lyc-O-Beta, from a plant source.
Hoola uses active and bioavailable forms wherever possible, in line with Australian quality manufacturing standards. The trace minerals quietly do the big work behind the scenes, in forms your body can actually use. It is manufactured in Australia by BJP Laboratories Pty Ltd, Yatala QLD, with Australian laboratory testing.
What changes when you switch from a tablet to Hoola?
The daily action changes, and so does what you are aiming for. A tablet is a top-up. Hoola supports regulated energy, clear thinking and capability that lasts. Not pushing harder, just operating brighter.
The practical change is the ritual. One scoop in cold water, best taken in the morning or early afternoon, and not close to bedtime because of the caffeine. Trying something new can feel like a big leap, and most supplements get abandoned by week two, which is exactly why we made the daily step this small.
What the arc tends to look like:
- Week 1: smooth energy without the crash, sharper focus in the mornings, a subtle lift in mood and mental clarity, feeling more balanced under pressure.
- Weeks 2 to 3: more consistent energy through the day, less brain fog and more flow, better able to manage stress and stay calm.
- Weeks 4 to 6: sharper memory and mental agility, healthier skin and nails, restorative sleep and deeper calm.
Consistency over intensity. Most of our customers feel the biggest benefits with consistency, the same way a stress response gets stronger the longer you train it.
Who should choose each option?
Choose a pharmacy multivitamin if you want to make up a shortfall of vitamins and minerals in your diet at the lowest possible cost. That is the job it does, and it does it.
Choose Hoola if you want to perform without the crash. We built Hoola around one duality, calm clarity and energised performance, for people dealing with burnout, emotional load, stress and the need for energy that lasts. It sits at the intersection of calm and capability, delivering a kind of performance that feels bright, grounded and emotionally steady.
Hoola is a supplement for modern lives, busy schedules and high ambition. If your days ask a lot of your brain and your body, and you want to feel bright, steady in mind, clear in thought and energised in action, that is the brief we wrote it for. You can see the full product detail on the Hoola product page.
How much does each option cost per day?
Hoola is A$125 for a 30 day supply, about A$4.17 a day, or A$99 per month on subscription, which is A$3.30 a day. The Nature's Way Complete Daily Multivitamin with Antioxidants 200 Tablets was $16.99 and is now $10.19.
The subscription is a 20% discount plus a free welcome pack valued at $70, taking the price down to $99 per month. That pack includes a glass drink bottle, a stainless canister and a scoop, with 20% off RRP, free shipping every month, VIP offers and no lock-in. There is also a 15 day supply in a 150 g pouch at $65, about A$4.33 a day.
Still deciding? The comparison we care about is what it would take to assemble this yourself: 20+ supplements, over $250/month in separate products, 15+ capsules a day, against Hoola at just $3.30 a day on subscription. One scoop, one glass of cold water, one less thing to think about.
*prices outlined in this article correct as of 15/09/2026
Frequently asked questions
What makes one daily multivitamin more useful than another?
Dose and design. A multivitamin is a tablet or capsule with a range of different vitamins and minerals to help make up a shortfall of these in your diet, and many products stop at listing what is inside. We formulate the other way: transparent, with ingredients delivered at clinically efficacious dosages.
Hoola is designed as a single, balanced daily dose, not a collection of separate supplements. The value sits in how the ingredients work together, which is why the adaptogens, the nootropics and the vitamins are dosed to sit alongside each other rather than compete.
What should you look for in a pharmacy multivitamin?
Look at the claim, the dose and the disclosure. The Nature's Way product describes itself as a complete daily multivitamin with vitamins, minerals and antioxidants to help maintain energy levels, general health and wellbeing, taken as 1 or 2 tablets daily with food. Check how many tablets make up the stated dose, because that changes what a pack actually lasts.
Then check what the label tells you. We provide full formula transparency, including dosages of all functional ingredients, nothing to hide. If a product hides its functional ingredients inside a blend, you cannot tell whether the amount does anything.
When might you need a multivitamin at all?
When your diet leaves a gap. By eating the types and amounts of foods recommended by the Australian Guide to Healthy Eating you are giving your body the vitamins and minerals it needs, in the amounts that it needs. However, a multivitamin can be helpful for some people.
It is not a swap for food. A multivitamin does not replace a healthy diet, and there are many nutrients found in food that are not found in multivitamins, including energy, fibre, carbohydrate, proteins, essential fats and other beneficial compounds that are not vitamins or minerals.
Is Hoola a men's or women's multivitamin?
Hoola is one formula for everyone. The product is Hoola Daily Multivitamin, an Australian made daily wellness supplement powered by nootropics, adaptogens, vitamins and minerals, designed to support mental clarity, focus, energy and a healthy stress response.
There is no men's version, no women's version and no gendered dose. There is no half serve, no double serve and no weekly total. Hoola is one 10 g scoop a day.
Do multivitamin sale prices change which one to buy?
The Priceline listing shows product 69795 at 10.19 AUD, in stock, brand Nature's Way. A sale price makes a cheap tablet cheaper, and it does not change what the tablet is built to do.
If you want to test the other approach without committing, the 150 g pouch is 15 days as a trial size, and the 300 g Welcome Box is 30 days on subscription. Adaptogens may take 4 to 6 weeks for their full benefits, so treat the pouch as two weeks to see how you feel, then decide. More on how the ingredients work is on the Hoola blog.
