We built Hoola as a premium, Australian made, daily nootropic drink, because our formula supports clear, sustained focus alongside steady energy and a healthy stress response. We built it for calm clarity through a busy day, with your daily vitamins and minerals in the same scoop.
TL;DR
Hoola fits the daily routine: focus support, calm support and daily nutrients together, with every active amount published.
- Support sustained focus with enXtra Alpinia galanga alongside natural caffeine.
- Support memory, recall and concentration with BacoMind bacopa.
- Support natural energy levels and help reduce occasional tiredness with cordyceps and Korean ginseng.
- Support a calmer response to everyday stress with KSM-66 ashwagandha and reishi.
- Keep daily nutrients in the same scoop, with active B vitamins for normal energy metabolism and vitamin C, zinc and D3 for immune support.
- Know every dose before you buy, with all 27 active amounts on our public ARTG record.
- Keep the daily cost at A$3.30 with Hoola on subscription, including free shipping and no lock-in.
How do nootropic drinks in Australia compare?
Most nootropic drinks in Australia come in two formats: a ready to drink (RTD) can or a powder you mix yourself. Cans are built for convenience in the moment. A daily powder like Hoola is built for a more consistent routine, with vitamins, minerals and botanical extracts measured into one scoop.
Hoola is a fantastic choice when you want daily focus support with calm support and vitamins in one drink. Our formula combines enXtra and bacopa for focus and memory support, with ashwagandha and reishi for a healthy stress response and relaxation.
When a daily powder makes sense
A powder suits you if you want the same support every day rather than on demand. It also suits you if you’d rather check exactly what’s in your serve. Hoola combines:
- Focus and memory support from enXtra® Alpinia galanga (300 mg) and BacoMind® bacopa (300 mg)
- Energy support from cordyceps (750 mg), Korean ginseng (300 mg) and 100 mg natural caffeine
- Stress-response support from KSM-66® ashwagandha (600 mg) and reishi (200 mg)
- Daily nutrients, including all eight B vitamins for normal energy metabolism
For your daily routine, we put weight on focus support, the extras you want in the same drink and quantities you can check. Hoola brings those together in one scoop, with its full active formula on the public register.
What should a daily nootropic drink give you?
For a daily routine, we look for sustained focus support, steady energy support and a calmer response to a busy day. Hoola combines those with daily vitamins and minerals, so you can keep the routine to one scoop.
Clear, sustained focus
Your daily drink should support attention when you're on task and recall when you need what you've learned. In our formula, sustained focus support comes from enXtra Alpinia galanga alongside caffeine. Memory, recall and concentration support come from BacoMind bacopa.
We include bacopa for ongoing daily use. A consistent daily nootropic routine fits that approach.
Steady energy support
Natural energy support in Hoola comes from cordyceps and Korean ginseng, which also help reduce occasional tiredness. Our natural caffeine supports mental alertness and focus.
Hoola contains 100 mg caffeine per scoop, roughly one standard cup of brewed coffee, so our formula suits a morning or early-afternoon scoop.
A calmer response to a busy day
Support for a healthy stress response sits alongside focus in our formula. KSM-66 ashwagandha helps support the body's natural stress response. Reishi supports relaxation without sedation.
We built Hoola around calm clarity and energised capability. You get ingredients for both in the same daily drink.
Daily vitamins and minerals in one scoop
Daily nutrient support is part of Hoola's formula, alongside the herbs and caffeine. Our active B vitamins support normal energy metabolism and the conversion of food into usable energy. Vitamin C, zinc and vitamin D3 support immune function.
You can keep focus support and your daily multivitamin in one routine. Our formula is vegan, gluten free and has no sugar.
How can you check what is in each scoop?
You can check every active amount in Hoola through the public ARTG record for AUST L 508472, with an ARTG start date of 8 August 2025. The public summary documentation lists all 27 actives and their quantities.
Our six herbal extracts have two amounts: the extract weight and the equivalent weight of dried herb. Keep each extract amount beside its dry-herb equivalent when you compare labels.
| Herbal ingredient in our 10 g scoop | Extract weight | Dry-herb equivalent |
|---|---|---|
| enXtra Alpinia galanga, rhizome | 300 mg extract | Equivalent to 3,000 mg dry rhizome. |
| BacoMind Bacopa monnieri, whole plant | 300 mg extract | Equivalent to 6,000 mg dry whole plant. |
| KSM-66 Withania somnifera, root | 600 mg extract | Equivalent to 7,500 mg dry root. |
| Cordyceps sinensis, fruiting body | 750 mg extract | Equivalent to 3,000 mg dry fruiting body. |
| Korean ginseng, Panax ginseng root | 300 mg extract | Equivalent to 3,000 mg dry root. |
| Reishi, Ganoderma lucidum fruiting body | 200 mg extract | Equivalent to 4,000 mg dry fruiting body. |
Use extract weights to compare extracts and dry-herb equivalents to compare dried-herb quantities. The form and the amount both matter to a clear label comparison.
Hoola is made in Australia. Our formula is TGA listed under AUST L 508472. Our ARTG listing breakdown gives you the formula detail behind that listing.
What does a daily nootropic drink cost?
Hoola costs A$3.30 a day on subscription, with focus, energy, calm and daily nutrient support in the same scoop. Your monthly price is A$99, with free shipping and no lock-in.
| Hoola purchase | Supply | Price | Cost per day |
|---|---|---|---|
| Subscription | 30 days | A$99 per month | A$3.30 |
| One-off purchase | 30 days | A$125 | About A$4.17 |
| 150 g trial pouch | 15 days | A$65 | About A$4.33 |
Shine's 250 ml case has a lower per-drink price at about A$3.08 before delivery. Our reason to choose Hoola is the combination: focus and memory support, a healthy stress response and daily vitamins, with each active amount disclosed.
The A$65 pouch is the easy way to try that routine for 15 days before choosing a monthly supply.
Why choose Hoola for your daily focus?
Choose Hoola if you want support for clear, sustained focus with steady energy and calm in the same daily routine. We include your vitamins and minerals too, and publish every active amount so you can see what you're buying.
The subscription is A$99 a month, or A$3.30 a day, with free shipping and no lock-in. For an easy first step, try Hoola's A$65 15-day pouch and see how the routine fits your day.
Frequently asked questions
What is a nootropic drink?
A nootropic drink contains ingredients included for cognitive support, such as focus or memory. With Hoola, our focus support comes from enXtra and caffeine, with bacopa for memory and concentration. The meaning of nootropic helps explain that part of our formula.
Where can I find nootropic drinks in Australia?
You can buy Hoola online Australia-wide. Our subscription includes free shipping each month, so your daily formula can arrive as part of your routine.
Is Hoola a powder, and how do I make the drink?
Yes. Our daily drink starts with one 10 g scoop of powder mixed into 350-400 ml of cold water. The 150 g pouch gives you 15 daily serves; the 300 g supply gives you 30.
What is in Hoola?
You get 27 active ingredients, including enXtra, BacoMind bacopa, KSM-66 ashwagandha, cordyceps, Korean ginseng, reishi and natural caffeine, plus vitamins and minerals. Every active amount is published on our ARTG record. Our active B forms include B6 as pyridoxal 5-phosphate, folate as levomefolate and B12 as mecobalamin.
How much does Hoola cost?
A subscription costs A$99 per month, including free shipping and no lock-in. A one-off 30-day supply costs A$125. The A$65 15-day pouch lets you try our daily routine with a smaller first purchase.
How long should I give a daily nootropic routine?
Give the routine consistent daily use. We include bacopa for ongoing cognitive support, and our adaptogens may take 4-6 weeks for their full benefits. The 15-day pouch is a way to try Hoola and see how the routine fits before committing to a longer supply.
