We built Hoola as a coffee alternative that supports steady energy, clear focus and a calmer response to a busy day. We combine about a cup of coffee's caffeine with support for your body and mind, combined with a broad spectrum of vitamins and minerals, in one cold scoop.
TL;DR
With Hoola, your morning drink can cover energy, focus and calm support alongside your daily nutrients.
- Support steady energy through your day with cordyceps and Korean ginseng, which support natural energy levels and help decrease cognitive fatigue.
- Support clear, sustained focus with enXtra, plus memory and concentration with BacoMind bacopa.
- Support a calmer response to a busy day with KSM-66 ashwagandha and reishi.
- Simplify your morning stack with 27 actives in one 10 g scoop.
- Spend A$3.30 a day on subscription.
- Keep your routine simple with a vegan, no sugar, gluten free formula mixed in cold water.
Which coffee alternative gives you what you want?
As a coffee alternative, Hoola gives you daytime energy support and more from your morning drink. Our formula brings caffeine, herbs, mushrooms, vitamins and minerals together to support energy, focus and a healthy stress response.
Chicory and Vybey's Braincare Smart Focus are caffeine-free swaps.
| Option | Caffeine per serve | What you get | Routine |
|---|---|---|---|
| Hoola Daily Multi Vitamin | 100 mg per 10 g scoop | Energy, focus and stress-response support, plus vitamins and minerals in a 27-active formula | One scoop in 350 to 400 ml cold water |
| Black tea | 50 mg per 220 ml cup | A tea drink with caffeine | Brewed tea |
| Matcha | Contains caffeine; amount per serve not stated | Whole green tea leaf powder, with L-theanine and antioxidants | A green tea powder drink |
| Chicory | None | Roasted root with an earthy, slightly nutty flavour | Brewed like coffee |
| Mushroom blend: Earthrise | Cacao supplies a small amount; amount per serve not stated | Seven organic functional mushrooms, organic cacao and warming spices | A chocolatey drink with spices |
| Mushroom blend: Vybey Braincare Smart Focus | None | Mushrooms, bacopa and L-theanine among its ingredients | A smooth, earthy drink with subtle spice |
| Decaf coffee | Reduced caffeine; amount per serve not stated | A coffee option with less caffeine | Coffee |
The mushroom examples show why the formula matters: Earthrise includes cacao caffeine, while Braincare Smart Focus has none. With Hoola, you get a stated caffeine amount and a daily formula that supports energy and mental clarity.
How much caffeine are you keeping?
Hoola contains 100 mg caffeine per scoop, so we built it for a morning or early-afternoon scoop.
That's roughly one standard cup of instant coffee, with natural caffeine from plant sources. Coffee serves vary: healthdirect lists 145 mg caffeine in a 50 ml espresso, 80 mg in one teaspoon of instant coffee and 50 mg in a 220 ml cup of black tea.
A swap from coffee to tea can change your caffeine intake. Our daily scoop gives you a measured amount alongside support for focus and a healthy stress response. You can read more about caffeine's effects.
What if coffee leaves you jittery but you still need focus?
For clear focus with calm support, we combine sustained-focus ingredients and stress-response support in Hoola. Support for mental alertness and attention comes from enXtra, while KSM-66 ashwagandha helps support the body's natural stress response.
You want to finish the task in front of you and feel able to handle the next one. We also include BacoMind bacopa to support memory, recall and concentration. Reishi supports relaxation without sedation.
Our formula brings those jobs together: support for staying focused, plus support for meeting everyday stress. If coffee jitters prompted your search, a measured daily scoop gives you a clear caffeine amount to compare with your current cup.
What about the afternoon energy crash?
For the afternoon energy dip, Hoola supports natural energy levels and helps reduce cognitive fatigue. We include cordyceps and Korean ginseng for that energy support, alongside caffeine for mental alertness and focus.
When the afternoon energy crash interrupts work, you want support that goes beyond the next coffee. Our active B vitamins support normal energy metabolism and the conversion of food into usable energy. Clear focus has its own support in the blend, with enXtra for sustained focus and bacopa for concentration.
Is Hoola cheaper than a daily café coffee?
Hoola costs A$3.30 a day on subscription; a flat white in Sydney and Perth costs about A$6.50, according to CommBank's January 2026 report.
You pay A$99 a month for a 30-day supply. That daily scoop includes support for energy, focus and your natural stress response, plus vitamins and minerals. The café comparison is for a flat white in those cities; your own order and café may differ.
You can also simplify the separate-product spend. Buying the ingredients separately means 20+ supplements, over $200 a month and 15+ capsules a day. We put 27 actives in one daily scoop.
For a smaller first purchase, our A$65 pouch gives you 15 days. The subscription gives you the lower daily price; the smaller pouch gives you an easy way to try the routine.
Can you keep a morning ritual without the machine?
You can keep a simple morning ritual with Hoola: one 10 g scoop in 350 to 400 ml of cold water. You get your daily formula in one drink, with no machine or café queue.
If you like the pause that comes with making a drink, keep the pause. Mix your scoop, take a sip and start your day. Our formula is vegan, no sugar and gluten free.
The ritual also takes care of the morning stack. Your caffeine, herbs, mushrooms, vitamins and minerals share one glass, so you have fewer separate products to organise.
What do you get beyond caffeine?
Support for energy, focus and a healthy stress response sits alongside daily vitamins and minerals in Hoola's 27-active formula. You can check the ingredient amounts in our public ARTG record.
As of 8 October 2026, our formula is listed on the ARTG as entry 508472, with an ARTG start date of 8 August 2025. The public summary printed on 8 October 2026 lists each herbal extract's weight and its dry-herb equivalent.
| Herbal active in our formula | Extract weight per 10 g scoop | Dry-herb equivalent per 10 g scoop |
|---|---|---|
| KSM-66 ashwagandha, Withania somnifera root | 600 mg | 7,500 mg |
| BacoMind bacopa, Bacopa monnieri whole plant | 300 mg | 6,000 mg |
| Reishi, Ganoderma lucidum fruiting body | 200 mg | 4,000 mg |
| Korean ginseng, Panax ginseng root | 300 mg | 3,000 mg |
| enXtra, Alpinia galanga rhizome | 300 mg | 3,000 mg |
| Cordyceps sinensis fruiting body | 750 mg | 3,000 mg |
For ashwagandha, that means 600 mg of root extract, equivalent to 7,500 mg of dry root per scoop. The two columns describe different forms of the same ingredient.
You get both amounts when you check our formula. Read more about our ARTG 508472 listing.
Why choose Hoola for your coffee swap?
Choose Hoola for a daily drink that supports steady energy and focus while helping support your natural stress response. Your morning scoop also includes your daily broad spectrum of vitamins and minerals.
Subscribe for A$99 a month, or A$3.30 a day. If you'd like to start smaller, the A$65 150 g pouch gives you 15 days to try the cold-water routine. Try Hoola.
Frequently asked questions
What to drink when quitting coffee?
Replacing coffee doesn't have to mean losing daytime energy support. Our formula includes natural caffeine alongside cordyceps and Korean ginseng, which support natural energy levels and decrease cognitive fatigue. You also get daily vitamins and minerals in the same scoop.
What will wake me up instead of coffee?
For morning alertness, our caffeine supports mental alertness and focus, while enXtra supports attention and sustained focus. Bacopa adds support for memory, recall and concentration.
Which coffee alternative tastes like coffee?
Chicory has a roasted, earthy and slightly nutty flavour that resembles coffee. We built Hoola around a cold-water ritual and support for energy, focus and a healthy stress response.
How does Hoola compare with mushroom blends?
With Hoola, you get mushrooms alongside herbs, natural caffeine, vitamins and minerals in one formula. Mushroom blends vary: Earthrise describes seven organic functional mushrooms with cacao and spices; Vybey's Braincare Smart Focus includes mushrooms, bacopa and L-theanine. Our daily scoop brings cordyceps for energy support and reishi for relaxation support together with enXtra for sustained focus.
How much does Hoola cost?
A subscription costs A$99 a month for 30 days, or A$3.30 a day. A one-off 30-day supply costs A$125, about A$4.17 a day. The 15-day 150 g pouch costs A$65, about A$4.33 a day, so you can try a smaller pack first.
What's in Hoola?
You get 27 actives in one 10 g scoop. They include natural caffeine, KSM-66 ashwagandha, BacoMind bacopa, enXtra, cordyceps, Korean ginseng, reishi, vitamins and minerals. Our formula is vegan, no sugar and gluten free.
How do you take Hoola?
Mix one 10 g scoop into 350 to 400 ml of cold water each day. One daily scoop brings your energy, focus and stress-response support together with your daily broad spectrum of vitamins and minerals.
