We built Hoola for daytime calm-focus support because you get support for attention and memory alongside a healthy stress response in one daily scoop. We built our formula for people who want calm clarity with daytime energy support and are comfortable with 100 mg of caffeine per serve.
TL;DR
Hoola gives you several kinds of daily support in one simple routine:
- Sustained focus support from enXtra, which supports mental alertness and attention.
- Memory, recall and retention support from BacoMind.
- Support for your body's natural stress response from KSM-66 ashwagandha.
- Natural energy support from cordyceps and Korean ginseng.
- Daily nutrient support alongside those ingredients, with 27 actives in one scoop.
What should calm-focus support mean during the day?
Daytime calm-focus support should separate relaxation, a healthy stress response and attention. With Hoola, we bring those roles together: relaxation support from reishi, natural stress-response support from ashwagandha and attention support from enXtra.
Start with what you want help supporting. If your mind feels full but your task still needs attention, “calm” alone doesn't describe the whole goal. Ask which ingredients support attention, which support memory and which support your response to everyday stress.
Our reason for combining them is practical. You can have daily nutrients and these distinct kinds of support in the same formula, without building a separate routine around each ingredient. We designed Hoola as one balanced daily dose.
Which ingredients support each part of calm focus?
Attention and memory have distinct support roles in Hoola: we use enXtra for mental alertness, attention and sustained focus, and BacoMind for memory, recall and retention. Relaxation, stress-response and energy support have their own place in the blend.
Use the role column to identify the support you want. Use the quantity columns to see exactly what's in your daily scoop.
| Support you're looking for | Ingredient in our formula | Its support role | Extract per 10 g scoop | Dry-herb equivalent per scoop |
|---|---|---|---|---|
| Attention during the day | enXtra, Alpinia galanga rhizome | Supports mental alertness, attention and sustained focus | 300 mg | 3,000 mg |
| Remembering and recalling | BacoMind, Bacopa monnieri whole plant | Supports memory, recall and retention | 300 mg | 6,000 mg |
| A healthy response to everyday stress | KSM-66 ashwagandha, Withania somnifera root | Helps support the body's natural stress response | 600 mg | 7,500 mg |
| Relaxation | Reishi, Ganoderma lucidum fruiting body | Supports healthy sleep patterns and relaxation without sedation | 200 mg | 4,000 mg |
| Energy production | Cordyceps sinensis fruiting body | Supports natural energy production | 750 mg | 3,000 mg |
| Daily energy levels | Korean ginseng, Panax ginseng root | Supports natural energy levels | 300 mg | 3,000 mg |
The extract and dry-herb equivalent are two descriptions of the same ingredient amount. For example, our ashwagandha entry is 600 mg of root extract, equivalent to 7,500 mg of dry herb per scoop. Those figures aren't separate amounts to add together.
Keep the support role beside the quantity when comparing formulas. A larger dry-equivalent number doesn't tell you whether the ingredient is there for attention, memory or relaxation.
You can explore our ingredients and their benefits by role. For the quantities, Hoola was listed on the ARTG as AUST L 508472 in the public summary captured on 8 October 2026. Our ARTG listing guide explains the entry.
How does caffeine fit with calm-focus support?
Alertness support is part of our daytime formula: Hoola contains 100 mg of caffeine per 10 g scoop. Caffeine supports mental alertness, reaction time and focus, while our other ingredients have their own support roles.
If you're comparing caffeine for alertness with a combined daily formula, ask what else you want in that routine. With Hoola, you also get vitamins and minerals alongside ingredients for memory and a healthy stress response. That combination is our reason to choose one daily blend.
Keep expectations tied to each role. Relaxation support doesn't mean the caffeine disappears, and memory support isn't the same promise as feeling alert. We use “calm focus” to describe the combination of support we're building into your day.
How do you make daytime support a simple routine?
Make Hoola one morning step: mix one 10 g scoop into 350-400 ml of cold water each day. You get daily nutrients alongside our focus, energy and healthy stress-response support in the same drink.
Our B vitamins support normal energy metabolism and the conversion of food into usable energy. They also support the nervous system. You can read about the B-group vitamins in our formula if daily nutrient support is part of your buying decision.
A daily routine also matches how we include bacopa: BacoMind is intended for ongoing daily use. Choose a routine you can repeat, with the same daily scoop and a clear view of what's in it.
Why choose Hoola for daytime calm focus?
Choose Hoola when you want focus and memory support, natural energy support and daily nutrients with healthy stress-response support in one formula. Our blend brings enXtra and BacoMind together with cordyceps, Korean ginseng and KSM-66 ashwagandha.
You can start with the 150 g pouch, a 15-day supply for A$65. A 30-day supply is A$125, or choose the A$99 monthly subscription at A$3.30 a day. The subscription has no lock-in.
For a daily scoop that brings these support roles together, choose Hoola.
Frequently asked questions
What is the best supplement for calm and focus?
Hoola gives you daytime support that combines attention, memory and a healthy stress response. We pair enXtra and BacoMind with KSM-66 ashwagandha, so your choice can cover those distinct needs in one daily formula.
Do any focus supplements actually work?
The answer depends on the formula and the support you're seeking. In Hoola, enXtra supports mental alertness, attention and sustained focus. We include BacoMind for ongoing daily memory support, not as a promise of an immediate result.
Is memory support the same as attention support?
We give them separate roles in Hoola. Attention and sustained focus support come from enXtra, while memory, recall and retention support come from BacoMind. You get both in our formula.
Does Hoola contain L-theanine?
No. L-theanine is not among our 27 listed active ingredients. We include reishi for relaxation support and enXtra for attention and sustained focus support.
What does Hoola offer alongside vitamins and minerals?
You get botanical ingredients with distinct support roles alongside daily nutrients. Our formula includes enXtra for attention, BacoMind for memory and KSM-66 ashwagandha for the body's natural stress response, plus reishi, cordyceps and Korean ginseng.
How do I take Hoola?
Mix one 10 g scoop into 300-400 ml of cold water each morning. Our daily formula is a powder, so the nutrients and botanical ingredients go into the same drink.
How much does Hoola cost?
Our 15-day pouch costs A$65 and a 30-day supply costs A$125. The monthly subscription is A$99, or A$3.30 a day, with no lock-in and free shipping each month.
Is Hoola vegan and sugar-free?
Yes. Our formula is vegan, has no sugar and is gluten free. It's naturally flavoured with no artificial fillers.