We specifically formulated Hoola for everyday stress-response support with energy, focus and daily vitamins in one scoop. You get KSM-66 ashwagandha alongside the rest of your daily formula, so you can keep your routine simple.
TL;DR
Hoola is desgined in one daily scoop that brings together support you'd otherwise buy across several products.
- Support for a calmer response to a busy day, with KSM-66 ashwagandha helping support the body's natural stress response.
- Relaxation without sedation, supported by reishi.
- Sustained focus, supported by enXtra for mental alertness and attention.
- Memory and recall support, with BacoMind bacopa.
- Natural energy support and help to reduce occasional tiredness, with cordyceps and Korean ginseng.
- Less supplement admin, with 27 actives in one 10 g scoop.
- A daily routine at A$3.30 a day on subscription.
How do the Australian ashwagandha options compare?
Hoola covers a broader daily routine: KSM-66 ashwagandha plus support for energy and focus in one scoop.
Hoola contains 100 mg caffeine per scoop from natural plant sources, roughly one standard cup of brewed coffee, so our formula suits a morning or early-afternoon routine that includes caffeine.
| Product | Extract type | Extract amount per stated serve | Dry-herb equivalent per stated serve | What else is in it? |
|---|---|---|---|---|
| Hoola | KSM-66 root extract | 600 mg per 10 g scoop | Equivalent to 7,500 mg dry root | Bacopa, reishi, enXtra, cordyceps, Korean ginseng, natural caffeine, vitamins and minerals |
| Swisse High Strength Ashwagandha | KSM-66 root extract | 600 mg per tablet | Equivalent to 7.5 g dry root | No additional actives stated; contains lactose, milk products and soya beans |
| Bioglan Ashwagandha 60 Vegan Capsules | Sensoril root and leaf extracts | 75 mg root extract plus 75 mg leaf extract per capsule | Equivalent to 375 mg dry root plus 375 mg dry leaf | No additional actives stated |
| Bulk Nutrients Ashwagandha Capsules | KSM-66 root-only extract | not stated | not stated | not stated |
| Deep Ayurveda Ashwagandha Vegan Capsules | Ashwagandha root; named extract not stated | not stated | not stated | not stated |
You can spend less on the standalone ashwagandha options with a known daily cost. With Hoola, you also get the botanicals, vitamins and minerals that support the rest of your daily routine.
What does KSM-66 ashwagandha support?
A calmer response to a busy day is the aim: the KSM-66 ashwagandha in Hoola helps support the body's natural stress response.
Everyday stress can be part of a full diary. Our formula pairs that stress-response support with reishi, which supports relaxation without sedation. You get calm support alongside ingredients for alertness and focus.
Support for a balanced mood during everyday stress is another role of our KSM-66 ashwagandha. It also supports healthy sleep quality and physical stamina.
You get a named root extract in our ashwagandha formula: KSM-66 is full-spectrum and standardised to a minimum 5% withanolides. For the wider ingredient picture, explore ashwagandha's benefits.
How do you compare 600 mg extract with 7,500 mg dry root?
You can compare Hoola's ashwagandha on two clear measures: 600 mg of root extract, equivalent to 7,500 mg of dry root, in one 10 g scoop.
The extract weight tells you how much extract is in the serve. The dry-root equivalent tells you the amount of dry root that extract represents. Hoola's public ARTG summary gives both measures for the same ingredient. Ashwagandha is our largest herbal dose on a dry-equivalent basis. Compare extract with extract, and dry-root equivalent with dry-root equivalent.
For example, Swisse High Strength Ashwagandha states 600 mg extract from 7.5 g dry root per tablet. Our scoop contains 600 mg extract, equivalent to 7,500 mg dry root, alongside the other actives in Hoola. The ashwagandha amounts match on these measures; our reason to choose Hoola is the wider daily formula.
Bulk Nutrients identifies its KSM-66 as a root-only extract. Bioglan lists separate Sensoril root and leaf extracts, with a dry equivalent for each. Keep the plant part beside the amount when you compare them.
You can check our ingredient amounts in the public record: Hoola was listed on the ARTG as AUST L 508472 with a start date of 8 August 2025, as recorded in the public summary printed on 8 October 2026. Our ARTG 508472 listing explainer covers the record in more detail.
What else do you get in Hoola's daily scoop?
You get support for a busy mind and an active day in the same scoop: Hoola brings together 27 actives, including ashwagandha, other botanicals, vitamins and minerals.
Clear, sustained focus has its own ingredients. Alongside the caffeine, enXtra, our Alpinia galanga extract, supports mental alertness, attention and sustained focus. BacoMind bacopa supports memory, recall and concentration. Your ashwagandha sits inside a formula with these separate roles.
Steady energy is part of what we built Hoola to support. Cordyceps supports natural energy production and helps reduce occasional tiredness and fatigue. Korean ginseng supports natural energy levels and helps reduce occasional tiredness.
Your daily vitamins have a place too. Our B vitamins support normal energy metabolism and the conversion of food into usable energy. Vitamin D3 supports muscle and immune function. Zinc supports immune function and skin health.
You can bring those ingredients into one daily glass. A scoop covers the formula without a separate capsule routine for each part.
What does the daily cost pay for?
Hoola costs A$3.30 a day on subscription for the whole daily formula, including ashwagandha, focus and energy support, vitamins and minerals.
The lower daily prices for Swisse and Bioglan cover their stated ashwagandha formulas. Our price covers the full 27-active scoop. If you're building a routine around several products, compare the cost of that whole routine.
Our separate-products comparison puts the ingredients at 20+ supplements, over A$250 a month and 15+ capsules a day. The Hoola subscription is A$99 a month with free shipping and no lock-in. You have one formula to buy and one scoop to prepare.
For a one-off purchase, the 30-day supply is A$125, about A$4.17 a day. The A$65 15-day pouch is about A$4.33 a day and gives you a smaller first purchase.
Why choose Hoola?
Choose Hoola if you want everyday stress-response support and a simpler routine with energy, focus and daily vitamins in one scoop.
Start with the A$65 15-day Hoola pouch for an easy way to try our daily formula. For an ongoing routine, the subscription is A$99 a month, or A$3.30 a day, with free shipping and no lock-in. One scoop each day brings the whole formula into your routine.
Frequently asked questions
Which brand of ashwagandha is the best?
Hoola combines ashwagandha with energy, focus and vitamin support in one daily formula. We use KSM-66 to help support the body's natural stress response, with reishi for relaxation without sedation. The value is in what the whole scoop gives you for a busy day.
What is KSM-66 ashwagandha?
KSM-66 is a branded, full-spectrum extract made from ashwagandha root. We use it in Hoola to help support the body's natural stress response. Our KSM-66 is standardised to a minimum 5% withanolides.
How much ashwagandha is in a scoop of Hoola?
One 10 g scoop contains 600 mg of ashwagandha root extract, equivalent to 7,500 mg of dry root. We use the KSM-66 form in our daily formula. Both amounts describe the ashwagandha in that same scoop.
What does Hoola cost?
The subscription is A$99 a month, or A$3.30 a day, with free shipping and no lock-in. A one-off 30-day supply is A$125. The 15-day pouch is A$65 if you'd like to try a smaller pack first.
How do I take Hoola?
Mix one 10 g scoop into 350-400 ml of cold water each day. Our formula combines the ashwagandha, botanicals, vitamins and minerals in that single serve.
How long does ashwagandha take to work?
Allow time for a consistent routine: adaptogens may take 4-6 weeks for their full benefits. We built Hoola for ongoing daily use, including bacopa for memory and concentration support. Make consistent ashwagandha use part of a routine you can keep.
How does Hoola compare with an ashwagandha-only product?
Hoola gives you a broader formula in one daily scoop. Alongside the ashwagandha for stress-response support, you get enXtra for sustained focus, BacoMind bacopa for memory and recall, and cordyceps and Korean ginseng for natural energy support. Vitamins and minerals are part of the same formula.
