Coffee stacked on coffee. Flat by mid-morning, foggy by three, wired at eleven. When energy feels inconsistent, the fix usually gets treated as a caffeine problem, when part of it is a nutrient problem. Vitamin B3, taken as niacinamide at everyday nutritional amounts, supports normal energy metabolism, healthy skin, hair and nails, and nervous system function, and most people meet their needs from food with a measured daily dose filling the gaps. Niacin, also called vitamin B3, helps turn the food you eat into the energy you need . It is also essential for the health of your nervous system, digestive system and skin . In Hoola, the B3 form is nicotinamide, at 3 mg per gram and 30 mg per 10 g serve, published on AUST L 508472 so you can check it yourself. Energy should feel bright, not frantic.
Key takeaways
- Vitamin B3 is one of the eight water-soluble B vitamins , and it comes in two main forms, nicotinic acid and nicotinamide (niacinamide) .
- Its headline job is turning food into energy , which is why running low tends to show up as flat, foggy days .
- B3 becomes NAD and NADP, two coenzymes essential for cell metabolism , so it works at the cell level rather than as a stimulant .
- Hoola publishes nicotinamide at 3 mg per gram and 30 mg per 10 g serve, listed on AUST L 508472 for anyone to verify.
- Niacin is found in a variety of foods, especially meat, poultry, fish, nuts and legumes , and a varied, balanced diet should cover what you need , so a daily formula tops you up rather than rescues you.
What is vitamin B3, and how is niacinamide different from niacin?
Vitamin B3 is one of the eight water-soluble B vitamins , and niacin is simply its other name . It exists in two primary chemical forms, each with distinct effects on the body . Those two forms are nicotinic acid and nicotinamide , and both turn up in foods as well as supplements . Niacinamide is the everyday spelling of nicotinamide, so when a label says one, it means the other. Vitamin B3 comes in several forms , which is why two products can both say B3 and behave differently.
Because niacin is water-soluble, it is not stored in the body . That is the practical difference between B3 and a nutrient you can bank: a small, steady daily amount does more for you than an occasional large one. Food is the primary source, though small amounts can also be produced from tryptophan, an amino acid .
Hoola uses nicotinamide, at a nutritional amount, inside a wider formula. Where a traditional supplement lifts calm or energy on its own, we blend TGA listed nutrients, nootropics and adaptogens to support the dual state modern life asks for (calm and capable, not one at the expense of the other).
Why does vitamin B3 matter for how your day feels?
Because B3 sits in the machinery that converts breakfast into usable energy, and that machinery is what your 3pm feels like. Your body uses niacin to turn food into energy, which is why having enough matters for general good health . It plays an important role in various bodily functions, including energy metabolism . Every part of your body needs it to function properly .
That mid-afternoon dip is rarely laziness. It is fuel handling. B3 will not override a short night or an eight-hour meeting block, and no nutrient will. What adequate B3 does is keep the conversion side of the equation running normally, so energy has somewhere sensible to come from.
It reaches further than energy. B3 is also essential for the health of your nervous system, digestive system and skin , and it helps keep those three healthy . It plays an important role in maintaining the health of your heart, blood vessels and metabolism .
In Hoola, B3 sits inside an active B-complex that supports normal energy metabolism and the conversion of food into usable energy, supports the nervous system, supports healthy red blood cell formation (B6, B12, folate), supports cognitive performance, and supports healthy skin, hair and nails (biotin, B2, B3). People no longer want energy that spikes, focus that jitters or calm that sedates. They want brightness: energy that feels clean, clarity that feels steady, calm that feels capable.
How does vitamin B3 work in the body?
Think of B3 as the currency your cells convert into spending power. It becomes NAD and NADP, two coenzymes essential for cell metabolism . Niacinamide specifically helps the body make NAD+, a molecule every cell needs to create energy and repair DNA .
From there the work is enzymatic. Like other B vitamins, niacin helps convert food into energy by aiding enzymes , supporting the enzymes that do the actual conversion . It also contributes to cell signalling, DNA creation and repair, and acts as an antioxidant . Niacinamide is involved in nerve repair and maintenance , and niacin is important for the development and function of the cells in your body .
None of that feels like a jolt, and that is the point. This form of vitamin B3 plays a quiet but essential role in keeping the brain sharp, the skin resilient and the body's cells functioning properly . We do not chase intensity or burnout. We support regulated energy, clear thinking and capability that lasts. Not pushing harder, just operating brighter.
How much vitamin B3 is in Hoola, and where can you check it?
Nicotinamide sits at 3 mg per gram, which is 30 mg per 10 g serve. Every per-serve figure is the per-gram figure times ten, and both are published. Hoola is a Listed Medicine on the Australian Register of Therapeutic Goods, AUST L 508472, with an ARTG start date of 8 August 2025 and Hoola Australia Pty Ltd as sponsor. Product type is listed medicine and the dosage form is powder, oral. It is manufactured in Australia by BJP Laboratories Pty Ltd in Yatala, QLD, with Australian laboratory testing.
We are transparent about what is inside. Every ingredient is delivered at a clinically efficacious dose, and every quantity is published. No proprietary blends. The certificate lists all 27 active ingredients with exact quantities per gram, and anyone can look up AUST L 508472 on the public ARTG register and check every number.
| Active (as listed on the ARTG) | Per gram | Per 10 g serve | Supports |
|---|---|---|---|
| Withania somnifera (KSM-66 Ashwagandha), root extract | 750 mg/g dry equivalent | 7,500 mg dry equivalent | helps support the body's natural stress response |
| Bacopa monnieri (BacoMind), whole plant extract standardised | 600 mg/g dry equivalent | 6,000 mg dry equivalent | supports memory, recall and retention |
| Ganoderma lucidum (Reishi), fruiting body extract | 400 mg/g dry equivalent | 4,000 mg dry equivalent | supports healthy sleep patterns and relaxation without sedation |
| Panax ginseng (Korean ginseng), root extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy levels and helps reduce occasional tiredness |
| Alpinia galanga (enXtra), rhizome extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports mental alertness, attention and sustained focus |
| Cordyceps sinensis, fruiting body extract | 300 mg/g dry equivalent | 3,000 mg dry equivalent | supports natural energy production and helps reduce occasional tiredness and fatigue |
| Magnesium ascorbate monohydrate (vitamin C source) | 11.21 mg/g | 112.1 mg | supports normal immune function |
| Caffeine | 10 mg/g | 100 mg | supports mental alertness, reaction time and focus |
| Manganese amino acid chelate | 5 mg/g | 50 mg | supports bone formation |
| Zinc citrate dihydrate | 3.89 mg/g | 38.9 mg | supports immune function, skin health, taste and smell |
| Calcium pantothenate (vitamin B5) | 3.28 mg/g | 32.8 mg | support normal energy metabolism and the conversion of food into usable energy |
| Nicotinamide (vitamin B3) | 3 mg/g | 30 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| d-alpha-tocopheryl acid succinate (vitamin E) | 2 mg/g | 20 mg | help prevent dietary vitamin and mineral deficiency |
| Pyridoxal 5-phosphate monohydrate (vitamin B6) | 1.57 mg/g | 15.7 mg | support healthy red blood cell formation (B6, B12, folate) |
| Riboflavin sodium phosphate (vitamin B2) | 1.37 mg/g | 13.7 mg | support healthy skin, hair and nails (biotin, B2, B3) |
| Thiamine nitrate (vitamin B1) | 1.23 mg/g | 12.3 mg | support normal energy metabolism and the conversion of food into usable energy |
| Betacarotene (Lyc-O-Beta) | 0.3 mg/g | 3 mg | supports vision, skin and immune function |
| Biotin | 300 mcg/g | 3,000 mcg | support healthy skin, hair and nails (biotin, B2, B3) |
| Levomefolate glucosamine (folate) | 89 mcg/g | 890 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Chromium picolinate | 40 mcg/g | 400 mcg | supports healthy blood glucose within the normal range |
| Potassium iodide | 20 mcg/g | 200 mcg | supports thyroid hormone production |
| Selenomethionine | 15 mcg/g | 150 mcg | supports thyroid hormone metabolism and antioxidant defences |
| Phytomenadione (vitamin K1) | 9 mcg/g | 90 mcg | help prevent dietary vitamin and mineral deficiency |
| Molybdenum trioxide | 8 mcg/g | 80 mcg | cofactor for detoxification enzymes |
| Mecobalamin (vitamin B12) | 5 mcg/g | 50 mcg | support healthy red blood cell formation (B6, B12, folate) |
| Menaquinone 7 (vitamin K2) | 5 mcg/g | 50 mcg | supports bone and cardiovascular health |
| Colecalciferol (vitamin D3, Vitashine) | 2.5 mcg/g | 25 mcg | supports calcium absorption, bone strength, muscle and immune function |
The B vitamins around nicotinamide are in active and bioavailable forms wherever possible, in line with Australian quality manufacturing standards. Pyridoxal 5-phosphate for B6, levomefolate for folate, mecobalamin for B12 and riboflavin sodium phosphate for B2, so they are ready for the body to use without additional conversion steps. Tiny nutrients, doing big things.
How do you get enough vitamin B3 day to day?
Eat well first. Niacin is found in a variety of foods, especially meat, poultry, fish, nuts and legumes , and you should be able to get all the vitamin B3 you need by eating a varied and balanced diet . Most people get enough niacin from the food they eat . You can get it from meat, fish and nuts, or in supplement form , and diet alone should be enough . Some energy drinks also list doses of B vitamins, sometimes high ones , which is a different approach to the one we take.
Where a daily formula helps is consistency, on the weeks where meals get skipped and lunch is whatever is closest. Mix one 10 g scoop into 300 to 400 ml of cold water, each morning. One scoop, one glass, one less decision. There is no half serve, no double serve and no weekly total. Hoola is one 10 g scoop a day, best taken in the morning or early afternoon, and not close to bedtime because of the caffeine.
Consistency over intensity. Most of our customers feel the biggest benefits with consistency, and adaptogens may take four to six weeks for their full benefits. The 150 g pouch is two weeks, so you can see how you feel. Steady in mind, clear in thought, energised in action.
Frequently asked questions
What are the benefits of taking vitamin B3?
The main one is energy metabolism: niacin helps turn the food you eat into the energy you need . It is also important for the development and function of the cells in your body . Beyond that, B3 is essential for the health of your nervous system, digestive system and skin , and it helps keep all three healthy . Broad rather than dramatic, and that is how a foundational nutrient should read.
Which foods are highest in vitamin B3?
Yeast, milk, meat and cereals are the classic rich sources . Some foods are also fortified with niacin and other vitamins, breakfast cereals among them . Meat, poultry, fish, nuts and legumes carry it well too .
What is vitamin B3, in one sentence?
Vitamin B3, also known as niacin, is a water-soluble B vitamin and one of the eight water-soluble B vitamins , and it is an essential nutrient for the body .
What is niacinamide, and is it the same as nicotinamide?
Yes, they are the same thing. Niacinamide is one of two forms of vitamin B3, alongside nicotinic acid (niacin) , and niacinamide is also known as nicotinamide . Vitamin B3 comes in several forms , so labels vary while the nutrient does not. Hoola lists it as nicotinamide, the ARTG wording.
What kinds of vitamin B3 supplements are available?
Three common formats. Niacin is found in multivitamin and mineral supplements , in B-complex supplements, and in supplements containing only niacin . The two main forms of niacin used in supplements are nicotinic acid and nicotinamide . Hoola sits in the first camp with more going on around it: Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity.
Do you need vitamin B3 tablets, or is a daily powder enough?
A daily powder is enough, and for Hoola it is the only workable format. People may take niacin, also called vitamin B-3, as part of a daily multivitamin , and B3 does not care whether it arrives pressed or dissolved. A 10 g daily dose of actives does not fit a practical capsule count, so Hoola is a powder. Hoola is designed as a single, balanced daily dose, not a collection of separate supplements, and the value sits in how the ingredients work together.
What does vitamin B3 do inside the body?
It helps convert food into energy by aiding enzymes, as all B vitamins do , supporting the enzymes that carry out that conversion . It also contributes to cell signalling, DNA creation and repair, and serves as an antioxidant .
What does vitamin B3 do for your skin?
It helps skin hold on to moisture. Vitamin B3 aids your skin in retaining its moisture content and preventing water loss . Dermatologists have studied niacinamide extensively, especially for ageing skin . In a formula, the practical claim is to maintain and support skin health, integrity and structure.
Has niacinamide been studied for ageing skin?
Yes. Women 65 and over benefit from niacinamide for brain energy, memory, nerve function and ageing skin, with improvements in barrier strength, hydration, tone and repair . Taking vitamin B3 orally, or applying it topically as a lotion, can help protect your skin cells from sun damage .
Are there vitamin B3 benefits specific to women?
Yes, particularly after menopause. Women may experience changes in skin integrity and cognitive resilience after menopause, both of which are linked to adequate vitamin B3 status .
Are the vitamin B3 benefits different for men?
No. Niacin is one of eight B vitamins that are important for every part of your body , and every part of your body needs it to function properly . The nutrient does the same work regardless of who is drinking it.
What is niacinamide good for day to day?
Energy and repair at the cell level. Niacinamide helps the body make NAD+, a molecule every cell needs to create energy and repair DNA . It is also involved in nerve repair and maintenance . This form of vitamin B3 plays a quiet but essential role in keeping the brain sharp, the skin resilient and the body's cells functioning properly .
Are you likely to be getting enough vitamin B3 already?
Probably. Most people get enough niacin from the food they eat , and you should be able to get enough vitamin B3 from your diet alone . A daily 30 mg of nicotinamide in Hoola is a top-up on a good week and a safety net on a chaotic one.
Should you take a vitamin B3 supplement at all?
Only if you want the consistency. You should be able to get all the vitamin B3 you need by eating a varied and balanced diet , so B3 on its own is rarely the reason to buy anything. Hoola is for someone looking to support their body and mind with a premium multivitamin: someone who wants more out of life, more balance, more adventure and more support. B3 is one of 27 actives doing that work.
How can you increase your vitamin B3 intake?
Start with food. You can get it from meat, fish and nuts, or in supplement form . Food is the primary source, though small amounts can also be produced from tryptophan, an amino acid . If you want a fixed daily amount on top, mix one 10 g scoop of Hoola into 300 to 400 ml of cold water, each morning. More on how we build the formula on our blog.
Does your body store extra vitamin B3?
No. Niacin is water-soluble, so your body does not store it . Vitamin B3 dissolves in water, so when you have more than you need, the excess leaves through your urine . Your body excretes any surplus , passing out amounts it does not need . Which is exactly why a measured daily amount beats an occasional big one.
