We built Hoola for morning energy and clear-focus support beyond caffeine alone. Matcha gives you caffeine with L-theanine; Pep Tea's serving comparison puts a 250 ml cup at about 60-75 mg caffeine, against about 100 mg for coffee of the same volume. We combine 100 mg natural caffeine with ingredients that support sustained focus and a healthy stress response, plus daily vitamins and minerals.
TL;DR
We love Hoola because you can bring energy, focus and calm support into one morning routine.
- Support steady energy through your day with 100 mg natural caffeine, cordyceps and Korean ginseng, which help reduce occasional tiredness.
- Support clear, sustained focus with enXtra, plus memory and concentration with BacoMind bacopa.
- Support a calmer response to a busy day with KSM-66 ashwagandha and relaxation without sedation with reishi.
- Support normal energy metabolism with active B vitamins, and immune function with vitamin C, zinc and vitamin D3.
- Spend A$3.30 a day on subscription, compared with about A$6.50 for a flat white in Sydney and Perth, reported by CommBank in January 2026.
- Keep preparation simple: one scoop in 350 to 400 ml of cold water, with a vegan, no sugar, gluten free formula and no machine or café queue.
What do you get from matcha, coffee and Hoola?
With Hoola, you get coffee-level caffeine and wider daily support in one scoop. Matcha brings caffeine and naturally occurring L-theanine; coffee commonly supplies more caffeine than a typical matcha cup. We add ingredients for focus, stress-response and nutrient support to the morning routine.
| Option | Caffeine per serving | What else is in the cup? | Daily cost for one serving |
|---|---|---|---|
| Hoola | 100 mg natural caffeine per 10 g scoop | enXtra, BacoMind bacopa, KSM-66 ashwagandha, reishi, cordyceps, Korean ginseng, vitamins and minerals | A$3.30 on subscription, A$99 a month; about A$4.17 from the A$125 30-day supply |
| Matcha | About 60 to 75 mg per 250 ml cup; preparation changes the amount. | Powdered tea leaf with L-theanine, catechins and other plant compounds; milk and sweeteners depend on the recipe. Added vitamin/mineral amounts: not stated. | not stated |
| Coffee | About 100 mg per 250 ml cup; preparation changes the amount. | Brewed roasted beans; milk in a flat white. Added vitamin/mineral amounts: not stated. | About A$6.50 for one flat white in Sydney and Perth, January 2026; home-brewed cost: not stated. |
The caffeine figures describe reference cups, and the café price describes a flat white. Its exact caffeine amount is not stated in the price report. Our A$3.30 figure is the subscription price per daily scoop.
Where does matcha win?
Matcha's advantage is caffeine and naturally occurring L-theanine in the same cup, with less caffeine in the typical serving comparison. Some coffee drinkers describe a smoother-feeling lift. With Hoola, we support sustained focus through enXtra and concentration through BacoMind bacopa alongside coffee-level caffeine.
You drink the powdered tea leaf when you have matcha. The leaf brings catechins and other plant compounds into the cup. Its taste is earthy and savoury, while coffee has roasted aromas and bitterness.
The recipe still counts. More matcha powder changes the caffeine amount; adding milk changes texture and flavour without removing the caffeine already in the powder. A sweetened café latte also differs from plain matcha whisked into water. Our daily scoop keeps the routine simple: cold water and a no sugar formula.
Where does coffee win?
Coffee commonly gives you more caffeine per cup than a typical matcha serving. The 250 ml comparison puts coffee at about 100 mg and matcha at about 60 to 75 mg. We include that familiar 100 mg caffeine amount in Hoola, with cordyceps and Korean ginseng for additional energy support.
Alertness is a genuine reason to enjoy a caffeinated cup. Healthdirect says caffeine can make you feel more alert and energetic, and that its effects vary between people. A higher caffeine figure alone doesn't settle which cup gives you the focus you want.
For steady energy support, our cordyceps supports natural energy production and our Korean ginseng supports natural energy levels. Both help reduce occasional tiredness. We built Hoola for people who want a caffeinated morning routine with focus, stress-response and nutrient support.
You can read more about caffeine's effects when comparing your usual cup with our daily scoop.
What does Hoola add for focus and a busy day?
With Hoola, we support sustained focus and a healthy stress response alongside the caffeine. Clear-focus support comes from enXtra for mental alertness and attention, plus BacoMind bacopa for memory, recall and concentration.
For the reading, planning and remembering that fill your day, we include ingredients with distinct support roles. Our enXtra Alpinia galanga supports sustained focus alongside caffeine. Our BacoMind bacopa supports memory and concentration as part of ongoing daily use.
For a calmer response when the day gets busy, our KSM-66 ashwagandha helps support the body's natural stress response. Our reishi supports relaxation without sedation.
You also get vitamin and mineral support in the same scoop. Active B vitamins support normal energy metabolism and the conversion of food into usable energy. Vitamin C, zinc and vitamin D3 support immune function.
For a clear view of what you're buying, our herbal amounts show both the extract weight and its dry-herb equivalent per 10 g scoop.
| Herbal ingredient | Extract per scoop | Equivalent dry herb per scoop |
|---|---|---|
| Alpinia galanga, enXtra | 300 mg rhizome extract | 3,000 mg dry rhizome |
| Bacopa monnieri, BacoMind | 300 mg standardised whole plant extract | 6,000 mg dry whole plant |
| Withania somnifera, KSM-66 ashwagandha | 600 mg root extract | 7,500 mg dry root |
| Ganoderma lucidum, reishi | 200 mg fruiting body extract | 4,000 mg dry fruiting body |
| Cordyceps sinensis | 750 mg fruiting body extract | 3,000 mg dry fruiting body |
| Panax ginseng, Korean ginseng | 300 mg root extract | 3,000 mg dry root |
The extract and dry-herb equivalent describe the same ingredient in different forms; they're two ways to express its amount, not amounts to add together.
Our formula is listed on the ARTG as AUST L 508472, with an ARTG start date of 8 August 2025.
Which cup costs less each day?
Hoola costs A$3.30 a day on subscription, below the roughly A$6.50 flat white price CommBank reported for Sydney and Perth in January 2026. You get energy, focus and nutrient support in that same daily scoop.
Our subscription is A$99 a month. The 30-day one-off supply is A$125, or about A$4.17 a day. A smaller 15-day pouch is A$65, or about A$4.33 a day.
At A$3.30 a day, our subscription gives you caffeine alongside energy, focus and nutrient support. Mix our daily scoop with cold water and you can leave the machine and café queue out of your morning.
Why choose Hoola for your morning?
Choose Hoola when you want energy, clear-focus and stress-response support with daily vitamins and minerals in one cold scoop. We bring 100 mg natural caffeine together with ingredients that support a steadier day, for A$3.30 a day on subscription.
For an easy way to try our routine, start with the A$65 15-day pouch. If you want the monthly supply, the A$99 subscription includes free shipping and no lock-in.
Choose your Hoola pouch and make room for one simple morning routine.
Frequently asked questions
Is matcha actually healthier than coffee?
There isn't one answer for every cup. Matcha contains powdered tea leaf and its plant compounds; a latte's milk and sweeteners change what else you're drinking. For a morning routine with nutrient support, we include active B vitamins, vitamin C, zinc and vitamin D3 in Hoola alongside the focus ingredients.
Does matcha wake you up like coffee?
Matcha contains caffeine, so it can contribute to alertness. A typical 250 ml matcha cup has about 60 to 75 mg, compared with about 100 mg for coffee, and individual responses vary. We include 100 mg natural caffeine in our daily scoop to support mental alertness, with enXtra for sustained-focus support.
Should I avoid matcha before bed?
Keep matcha earlier in the day if caffeine affects your sleep. Morning or early afternoon is the timing suggested in Zen Green Tea's matcha guide. Our Hoola routine also fits the morning or early afternoon, with one daily scoop.
Does adding milk reduce matcha's caffeine?
No. Adding milk changes texture and flavour, but it doesn't remove caffeine from the matcha powder. The amount of powder determines how much goes into the cup. With our daily Hoola scoop, the caffeine amount is 100 mg.
How much does Hoola cost?
Our subscription is A$99 a month, or A$3.30 a day, with free monthly shipping and no lock-in. A one-off 30-day supply is A$125. The A$65 15-day pouch is the easy way to try the routine before choosing a monthly supply.
Does Hoola contain L-theanine?
We don't include L-theanine as an ingredient in Hoola's formula. For sustained-focus support, we use enXtra alongside caffeine; BacoMind bacopa supports memory, recall and concentration. You can check the difference in our L-theanine ingredient guide.
How do I take Hoola?
Mix one 10 g scoop into 350 to 400 ml of cold water each morning. Our routine is one scoop a day. You get a vegan, no sugar, gluten free formula that combines energy, focus and nutrient support in the same glass.
