We built Hoola for daily energy and clear focus, with stress-response support in the same scoop. Between coffee and a sugary energy drink, plain coffee gives you caffeine without added sugar. With our formula, you also get daily vitamins, no sugar and 100 mg natural caffeine, roughly one standard cup of brewed coffee, for A$3.30 a day on subscription.
TL;DR
Hoola is desgined to provide you daily support for a busy mind alongside your morning energy.
- Support for steady energy through your day, with cordyceps to support natural energy production and Korean ginseng to help reduce occasional tiredness.
- Support for sustained focus, with enXtra alongside the caffeine.
- Support for memory and recall, with BacoMind bacopa.
- Support for a calmer response to a busy day, with KSM-66 ashwagandha to help support the body's natural stress response.
- Daily vitamin support in the same scoop, including B vitamins that support normal energy metabolism.
- No sugar in your daily drink.
- No machine or café queue: one scoop in 350 to 400 ml of cold water.
- A daily cost of A$3.30 on subscription.
What do you get from coffee, energy drinks and Hoola?
With Hoola, you get coffee-level caffeine plus support for focus and your natural stress response, with vitamins and minerals in one scoop. Coffee and energy drinks have different ingredients and serving sizes, so compare the amount you actually drink.
| Option | Caffeine | Sugar | What else is inside |
|---|---|---|---|
| Hoola, our daily 10 g scoop | 100 mg natural caffeine | No sugar | enXtra, BacoMind bacopa, KSM-66 ashwagandha, cordyceps, Korean ginseng, reishi, vitamins and minerals |
| Coffee, preparation varies | 80 mg for instant coffee made with one teaspoon; 145 mg for a 50 mL espresso. | No added sugar in plain coffee. | Naturally occurring B2, B3, potassium, magnesium and phenolic compounds; individual amounts not stated. |
| Red Bull Energy Drink, original 250 mL can | 80 mg. | 27.0 g per can. | Taurine and B vitamins, including B3, B5, B6 and B12. |
| Monster Energy Drink, original green 500 mL can | Caffeine listed; amount not stated. | Sucrose and glucose listed; amount not stated. | Taurine, Panax ginseng, guarana, B3, B6, B2 and B12; individual amounts not stated. |
Coffee's caffeine examples describe specific preparations; the price example describes a flat white. They aren't measurements of the same cup. Can prices use single-can purchases, with no multipack or multibuy discount. “Not stated” means the product information gives no amount.
If your morning drink needs to cover focus and everyday stress support too, our Hoola daily scoop puts those benefits in the same routine.
Which has more caffeine: coffee or energy drinks?
Coffee can contain more caffeine than an energy drink, depending on the preparation and serving size. Healthdirect lists 145 mg in a 50 mL espresso and 80 mg in a 250 mL energy drink. With Hoola, your daily scoop contains a stated 100 mg of natural caffeine.
“An energy drink” and “a coffee” aren't fixed caffeine amounts. Healthdirect's instant-coffee example uses one teaspoon and contains 80 mg. Red Bull's original 250 mL can also contains 80 mg. Coffee preparation can change its caffeine content, so a cup count alone won't tell you the amount. We built Hoola for a daily routine that includes caffeine: one 10 g scoop has 100 mg.
In Australia, FSANZ sets a maximum caffeine concentration of 320 mg per litre for energy drinks. A concentration limit is different from the amount in your whole drink. Compare the stated serving size as well as the caffeine figure.
Healthdirect says caffeine's short-term effects typically begin after about 30 minutes and can last up to 6 hours, depending on the individual. You can read more about caffeine's effects if you're weighing your morning routine against your evening wind-down.
For daily energy support through the afternoon energy dip, we include cordyceps and Korean ginseng alongside the caffeine. Cordyceps supports natural energy production; Korean ginseng supports natural energy levels and helps reduce occasional tiredness.
How do the sugar-free options compare?
You can have a daily drink with no sugar in Hoola, while plain coffee has no added sugar and sugar-free energy drinks are also available.
The original Red Bull 250 mL nutrition panel lists 27.0 g of sugar per serving. That figure belongs to the original can, not the sugar-free version. Monster's original green can lists sucrose and glucose; a numerical sugar amount was unavailable in the Coles text used for this comparison. Energy-drink formulas differ.
For your own coffee, added sugar and flavoured syrups change what goes into the drink. With our formula, no sugar comes with support for sustained focus and your natural stress response. It's also vegan and gluten free.
What supports focus and a calmer busy day?
You get support for sustained focus and your natural stress response together in Hoola. Clear focus has its place when your to-do list is long: enXtra supports mental alertness, attention and sustained focus alongside the caffeine, while BacoMind bacopa supports memory, recall and concentration.
For a calmer response to everyday pressure, KSM-66 ashwagandha helps support the body's natural stress response. Reishi supports relaxation without sedation. We built our formula around calm clarity and energised performance.
You also get daily vitamins and minerals in the same scoop. Our B vitamins support normal energy metabolism; vitamin C supports normal immune function, and vegan vitamin D3 supports muscle and bone health.
Coffee has naturally occurring nutrients too, including B2, B3, potassium and magnesium. Red Bull lists B vitamins, and Monster lists B vitamins plus Panax ginseng. Our case for Hoola is the specific combination of energy, focus, memory and stress-response support in one daily formula.
You can check our active quantities in ARTG entry 508472. We are listed on the ARTG with a start date of 8 August 2025, as recorded on 8 October 2026. Each herbal quantity below gives the extract weight and its dry-herb equivalent for one 10 g scoop. The two figures describe the same ingredient in different forms.
| Herbal active in our daily scoop | Extract weight | Dry-herb equivalent |
|---|---|---|
| Ashwagandha, Withania somnifera root | 600 mg | 7,500 mg dry root. |
| Bacopa monnieri whole plant, standardised | 300 mg | 6,000 mg dry whole plant. |
| Reishi, Ganoderma lucidum fruiting body | 200 mg | 4,000 mg dry fruiting body. |
| Korean ginseng, Panax ginseng root | 300 mg | 3,000 mg dry root. |
| Alpinia galanga rhizome | 300 mg | 3,000 mg dry rhizome. |
| Cordyceps sinensis fruiting body | 750 mg | 3,000 mg dry fruiting body. |
Why choose Hoola for your daily energy?
Choose Hoola for daily energy support with sustained focus, memory support and a calmer response to a busy day in one scoop. You also get vitamins and minerals, with no sugar, in a vegan, gluten-free formula.
Our subscription is A$99 per month, or A$3.30 a day. If you're ready to try it first, the A$65 pouch gives you a 15-day supply. Try the Hoola 15-day pouch and make one scoop in 350 to 400 ml of cold water your morning routine.
Frequently asked questions
How many coffees equal one energy drink?
One instant coffee made with a teaspoon of coffee has the same 80 mg caffeine as healthdirect's 250 mL energy-drink example. A 50 mL espresso has 145 mg, so the answer changes with the coffee and the drink size. Our Hoola daily scoop has 100 mg natural caffeine.
How is Hoola different from a sugar-free energy drink?
With Hoola, no sugar comes with vitamins, minerals and support for focus, memory and your natural stress response in one scoop. Sugar-free energy drinks are available too. Their formulas vary, so the sugar-free label alone doesn't describe everything inside.
What does Hoola offer for studying?
Our formula supports mental alertness, attention and sustained focus with enXtra, while BacoMind bacopa supports memory, recall and concentration. You get those ingredients alongside 100 mg natural caffeine in your daily scoop.
How much does Hoola cost?
Our subscription is A$99 per month, or A$3.30 a day, with free monthly shipping and no lock-in. A one-off 30-day supply is A$125. The 150 g pouch is A$65 for 15 days if you want to try our daily routine first.
What is in Hoola?
You get 27 active ingredients in our daily formula: natural caffeine, six herbal extracts, vitamins and minerals. Our vitamin ingredients include B vitamins, vitamin C and vegan vitamin D3; minerals include zinc and iodine. The six herbal actives and their extract quantities are listed in our public ARTG summary. Each scoop combines support for energy, focus and your natural stress response.
When should I take Hoola?
Make our daily scoop part of your morning: mix one 10 g scoop into 350 to 400 ml of cold water. Our formula is best taken in the morning or early afternoon. Caffeine's effects can last up to 6 hours, depending on the individual.
How does Hoola compare with an energy drink?
Our daily scoop gives you 100 mg natural caffeine, no sugar and support for energy, sustained focus, memory and your natural stress response. An original 250 mL Red Bull contains 80 mg caffeine and 27.0 g sugar, plus taurine and B vitamins.
