Our mission at Hoola was to develop the best morning drink for sustained energy, with ingredients in each scoop designed to support steady energy, clear focus and a healthy stress response in one glass. You get 100 mg natural caffeine, roughly one standard cup of brewed coffee, plus daily vitamins and minerals. Our subscription costs A$3.30 a day.
TL;DR
Hoola core purpose it to bring energy, focus and vitamin support into one morning habit.
- Support for natural energy levels: cordyceps and Korean ginseng help reduce occasional tiredness.
- Support for sustained focus: enXtra supports mental alertness and attention.
- Support for a calmer response to a busy day: KSM-66 ashwagandha helps support the body's natural stress response.
- Daily nutrition support: active B vitamins support normal energy metabolism.
- A lower daily cost than the café habit: A$3.30 on subscription, compared with about A$6.50 for a flat white in Sydney and Perth, reported by CommBank in January 2026.
- A simpler routine: one scoop in 350 to 400 ml of cold water, with no machine or café queue.
How do the usual morning drinks compare?
Hoola fits when you want energy and focus support with daily vitamins in the same drink. Our formula combines 100 mg natural caffeine with six herbal actives, vitamins and minerals, with no sugar.
| Morning drink and serving | Caffeine | Sugar | What else is inside | Daily cost for one serving |
|---|---|---|---|---|
| Hoola, one 10 g scoop | 100 mg | No sugar | Ashwagandha, bacopa, reishi, cordyceps, Korean ginseng, enXtra, vitamins and minerals | A$3.30 on subscription |
| Instant coffee, one teaspoon | 80 mg | not stated | not stated | not stated |
| Café flat white | not stated | not stated | not stated | About A$6.50 in Sydney and Perth, January 2026 |
| Black tea, 220 ml cup | 50 mg | not stated | not stated | not stated |
| Matcha latte, iced almond-milk version | Caffeine present; amount not stated | not stated | Powdered green tea, L-theanine, antioxidants and almond milk | not stated |
| Juice, apple, orange or tomato | not stated | not stated | Vitamins and minerals; amounts not stated | not stated |
| Energy drink, 250 ml can | 80 mg | not stated | not stated | not stated |
The coffee figures describe different drinks. Healthdirect gives 80 mg for one teaspoon of instant coffee and 145 mg for a 50 ml espresso. The café price is a separate flat-white benchmark. Cells marked “not stated” leave the value open.
Matcha brings caffeine and L-theanine, while fruit and vegetable juices bring vitamins and minerals. Hoola gives you energy, focus and healthy stress-response support, plus daily vitamins, in one scoop.
What supports energy and clear focus through a busy day?
For energy and clear focus, we built Hoola with support from caffeine, herbs and mushrooms in one daily formula. Our caffeine supports mental alertness and focus, while cordyceps and Korean ginseng support natural energy levels and help reduce occasional tiredness.
You get 100 mg of natural caffeine in each scoop, roughly one standard cup of brewed coffee. The coffee comparison is approximate: caffeine amounts vary between drinks. Our caffeine explainer covers the topic in more detail.
For natural-energy support, we include cordyceps fruiting-body extract and Korean ginseng root extract. A daily scoop contains 750 mg cordyceps extract, equivalent to 3,000 mg dry cordyceps, and 300 mg Korean ginseng extract, equivalent to 3,000 mg dry root.
For sustained focus, enXtra supports mental alertness and attention alongside caffeine. For those “what was I doing?” moments, BacoMind bacopa supports memory, recall and concentration. Our scoop contains 300 mg Alpinia galanga rhizome extract, equivalent to 3,000 mg dry rhizome, and 300 mg bacopa whole-plant extract, equivalent to 6,000 mg dry herb.
You can explore the ingredients together in our daily formula.
Can your morning drink support a calmer day too?
Hoola supports a healthy stress response alongside energy and focus. We include KSM-66 ashwagandha to help support the body's natural stress response, and reishi to support relaxation without sedation.
For a busy morning, we want calm clarity alongside energy support. Our daily scoop contains 600 mg ashwagandha root extract, equivalent to 7,500 mg dry root, and 200 mg reishi fruiting-body extract, equivalent to 4,000 mg dry reishi. The extract weight and dry equivalent describe the same ingredient in two forms of measurement.
You can check the quantities on the public register. Hoola is listed on the ARTG as AUST L 508472 with an ARTG start date of 8 August 2025. The public summary available on our ARTG listing, outlines the ingredient amounts.
Which vitamins come with your morning scoop?
Your morning nutrition support comes with active B vitamins in Hoola, which support normal energy metabolism and the conversion of food into usable energy. You also get vitamin C, zinc and vitamin D3 to support immune function.
Our active B forms include pyridoxal 5-phosphate for B6, levomefolate for folate and mecobalamin for B12. We include them with the herbal actives and caffeine in the same daily formula.
If you want your morning drink to include vitamins and minerals as well as focus support, our scoop brings them together. It's vegan, gluten free and has no sugar.
How much does a daily Hoola routine cost?
Hoola costs A$99 a month on subscription, or A$3.30 a day. You get our daily formula with monthly free shipping and no lock-in.
For the café comparison, CommBank reported a flat white at about A$6.50 in Sydney and Perth in January 2026. Our subscription costs less than that café benchmark, with vitamins and herbal actives included in your morning scoop.
For a one-off purchase, a 30-day supply costs A$125, about A$4.17 a day. The smaller 15-day pouch costs A$65, about A$4.33 a day. The A$3.30 daily price applies to the subscription.
How do you make Hoola part of your morning?
Make Hoola your morning or early-afternoon drink with one scoop in cold water. Our routine takes three steps:
- Pour 300 to 400 ml of cold water into your glass or bottle.
- Add one 10 g scoop of Hoola.
- Mix and drink.
You get energy, focus and vitamin support in a drink you can prepare at home. There's no machine to set up and no café queue.
We built Hoola for you if you want a caffeinated daily drink that supports energy, focus and a healthy stress response. Each scoop contains 100 mg caffeine. Keep the ritual in the morning or early afternoon, away from bedtime.
For a repeatable daily habit, see our nootropic routine.
Why choose Hoola for your morning?
Choose Hoola if you want energy and sustained-focus support alongside a healthy stress response and daily vitamins in one simple drink. You can prepare your scoop in cold water and keep the cost at A$3.30 a day on the A$99 monthly subscription.
For an easy way to try it, start with the A$65 15-day pouch. Choose your Hoola pouch or subscription.
Frequently asked questions
What is the healthiest drink to drink in the morning?
For a morning drink that supports energy, focus and a healthy stress response, there's Hoola. Our formula is vegan, gluten free and has no sugar, with vitamins and minerals included in the same scoop.
Is matcha caffeine-free?
Matcha contains caffeine. It's powdered green tea and also contains L-theanine and antioxidants. Our Hoola scoop contains 100 mg natural caffeine with enXtra for sustained-focus support and active B vitamins for normal energy metabolism.
How much does Hoola cost?
Our subscription is A$99 a month, or A$3.30 a day. A one-off 30-day supply is A$125. The A$65 15-day pouch gives you a smaller way to try the daily ritual.
What is in Hoola?
Our formula contains 27 active ingredients, including natural caffeine, KSM-66 ashwagandha, BacoMind bacopa, enXtra, cordyceps, reishi, Korean ginseng, vitamins and minerals. You get support for energy, focus and a healthy stress response from one daily scoop.
How much caffeine does Hoola have compared with coffee?
Hoola contains 100 mg natural caffeine per scoop, roughly one standard cup of brewed coffee. Healthdirect gives 80 mg for one teaspoon of instant coffee and 145 mg for a 50 ml espresso. Coffee strength varies, so those are different serving examples.
When should I take Hoola?
Take your daily scoop in the morning or early afternoon, mixed into 350 to 400 ml of cold water. Keep it away from bedtime because it contains caffeine. We designed the formula for one 10 g scoop a day.
How does Hoola compare with an energy drink?
Our scoop contains 100 mg natural caffeine; Healthdirect's example of a 250 ml energy drink contains 80 mg. Hoola also has six herbal actives, vitamins and minerals, with no sugar. That's energy, focus and healthy stress-response support in one morning routine.
