Key takeaways
- Beta-carotene is the plant pigment that gives red, orange and yellow vegetables their colour. It is a provitamin A carotenoid, so your body converts it into vitamin A (retinol) , and only when it needs it.
- Hoola contains 0.3 mg per gram, which is 3 mg in the 10 g daily serve, as plant-source Lyc-O-Beta.
- Vitamin A turns up in supplements and multivitamins as retinyl acetate, retinyl palmitate, provitamin A beta-carotene, or a combination , so the form on the label matters. Beta-carotene is the provitamin A carotenoid.
- Hoola is designed as a single, balanced daily dose, not a collection of separate supplements. The value sits in how the ingredients work together.
- One 10 g scoop into cold water each morning. Some fat is needed for beta-carotene to be absorbed.
What is beta-carotene, and what does it do in the body?
Beta-carotene is a carotenoid , a plant pigment that gives red, orange and yellow vegetables their colour. The name comes from the Latin word for carrot , which tracks, because Heinrich Wilhelm Ferdinand Wackenroder crystallised it from carrots in 1831.
Two jobs, then. First, it is a provitamin A carotenoid, meaning your body converts it into vitamin A (retinol). That conversion happens only when it is needed. Until then, beta-carotene is stored in your fat, liver and skin cells. Vitamin A is necessary for healthy eyes and skin.
Second, beta-carotene has powerful antioxidant properties. As well as being a dietary source of provitamin A, it functions as an antioxidant , and antioxidants help reduce or prevent oxidative stress in the body. In Hoola, beta-carotene supports vision, skin and immune function.
How does beta-carotene fit into a day that already feels full?
It fills the gap your week leaves behind. Fruits and vegetables are rich in beta-carotene and other nutrients that may be beneficial , and most people fall short of them. According to the ABS, only 4% of Australians meet the federal recommendation for fruit and vegetable intake, 1.5 to 2 cups of fruit and 2 to 3 cups of vegetables per day, which is why people turn to dietary supplements to cover the shortfall.
Your morning is loud. Meetings stack. Lunch is whatever is closest. Nobody is chopping sweet potato at 7am. Hoola sits in that gap without asking for another habit, supporting calm clarity, clean energy and emotional steadiness, so you feel bright, capable and ready every day. Energy should feel bright, not frantic.
How much beta-carotene is in Hoola, and in what form?
0.3 mg per gram, which is 3 mg per 10 g serve, as Betacarotene in the Lyc-O-Beta form. Every ingredient is delivered at a clinically meaningful dose, and every quantity is published. Every per-serve figure is the per-gram figure times ten. Both are published. For context, standard recommendations for beta-carotene supplementation range from 6 to 15 milligrams per day.
Small numbers, real work. Here is the full formula, per gram and per 10 g serve.
Why did Hoola choose plant-source Lyc-O-Beta beta-carotene?
Because the form is the decision. Vitamin A turns up in stand-alone supplements and most multivitamins as retinyl acetate, retinyl palmitate, provitamin A beta-carotene, or a combination. We chose the provitamin A carotenoid , in the plant-source Lyc-O-Beta form, to sit alongside Vitashine vegan vitamin D3.
Hoola uses active and bioavailable forms wherever possible, in line with Australian quality manufacturing standards. The whole formula follows the same rule: vegan, no sugar, gluten free, naturally flavoured, no artificial fillers. Expert formulation with therapeutic dosages. No proprietary blends, and every dose disclosed. We do not chase intensity or burnout. We support regulated energy, clear thinking and capability that lasts.
How does beta-carotene fit alongside the other 26 actives?
It works as one part of a single, balanced daily dose, not a collection of separate supplements. The value sits in how the ingredients work together. Hoola is a daily wellness drink with nootropics, adaptogens, vitamins and minerals to support energy, focus and mental clarity.
Beta-carotene supports vision, skin and immune function, and it has company. Zinc supports immune function, skin health, taste and smell. Vitamin D3 supports calcium absorption, bone strength, muscle and immune function. Selenium supports thyroid hormone metabolism and antioxidant defences. The Public Summary lists nine support areas across the formula: energy, stress response, cognition and memory, sleep, emotional wellness, immune, muscle performance, digestive and cardiovascular.
The certificate lists all 27 active ingredients with exact quantities per gram. Anyone can look up AUST L 508472 on the public ARTG register and check every number. Tiny team, major impact.
Who tends to care about beta-carotene in a daily formula?
People who want their vision, skin and immune support handled without adding four more bottles to the bench. Hoola is for someone looking to support their body and mind with a premium multivitamin: someone who wants more out of life, more balance, more adventure and more support.
Deadlines, emails, workouts, and, oh yes, life. Hoola is a supplement for modern lives, busy schedules and high ambition. It helps people feel bright, steady in mind, clear in thought and energised in action, no matter what the day throws at them.
How should you take beta-carotene in Hoola?
Mix one 10 g scoop into 300-400 ml of cold water, each morning. Some fat is needed so that beta-carotene can be absorbed , so pairing your scoop with breakfast is a sensible habit.
There is no half serve, no double serve and no weekly total. Hoola is one 10 g scoop a day. Best taken in the morning or early afternoon, and avoid it close to bedtime due to the caffeine. Consistency over intensity: most of our customers feel the biggest benefits with consistency. One scoop, one glass of cold water, and the rest of your morning back.
Frequently asked questions
What are the benefits of taking beta-carotene supplements?
Beta-carotene is commonly used to increase vitamin A levels. In Hoola, it supports vision, skin and immune function. As well as being a dietary source of provitamin A, it functions as an antioxidant. Beyond that, the benefits of beta-carotene for other uses are not well defined.
Can you take beta-carotene every day?
Yes. Hoola is one 10 g scoop a day, giving 3 mg of beta-carotene. There is no half serve, no double serve and no weekly total. Standard recommendations for beta-carotene supplementation range from 6 to 15 milligrams per day. What your body does not convert, it stores in your fat, liver and skin cells.
Which foods are highest in beta-carotene?
Beta-carotene is a phytonutrient with a red-orange pigment, found in fruits and vegetables such as carrots, sweet potatoes, kale, spinach, Swiss chard and avocados. Large amounts sit in the bright red and orange produce: carrots, cantaloupes, sweet potatoes, red peppers, apricots and mangos. Smaller amounts appear in certain green vegetables such as broccoli, lettuce and spinach. Dark-green leafy vegetables like green leaf lettuce, plus winter squash, count too.
Is beta-carotene the same as vitamin A?
No. Beta-carotene is a specific form of carotenoid known as a provitamin A carotenoid , which means the body can convert it into vitamin A (retinol). Supplements and multivitamins carry vitamin A as retinyl acetate, retinyl palmitate, provitamin A beta-carotene, or a combination.
How much beta-carotene do you get in a day?
Hoola gives 3 mg per 10 g serve, which is 0.3 mg per gram. Every per-serve figure is the per-gram figure times ten, and both are published. Food adds more on top, and the amount varies: a mixed diet containing 900 mcg RAE provides between 3,000 and 36,000 IU vitamin A, depending on the foods consumed.
How do vitamin A supplements differ from beta-carotene supplements?
Vitamin A supplements can supply preformed vitamin A, provitamin A beta-carotene, or both, in forms such as retinyl acetate and retinyl palmitate. Beta-carotene is the provitamin A carotenoid, which your body converts into retinol. Diets split the same way: about 65% to 80% of vitamin A consumed in the United States and other high-income countries comes from preformed vitamin A, while provitamin A is the main form consumed in low-income countries, where diets include more plant-based foods.
What should you look for in a beta-carotene supplement?
Published numbers and a form you can check. We provide full formula transparency, including dosages of all functional ingredients, nothing to hide. The certificate lists all 27 active ingredients with exact quantities per gram. Anyone can look up AUST L 508472 on the public ARTG register and check every number.
Does beta-carotene need to be taken with food?
Some fat is needed so that beta-carotene can be absorbed into the body. Absorption differs by form: the body might take up 75% to 100% of retinol and, in most cases, 10% to 30% of beta-carotene from foods. Cooking helps rather than hurts. Ordinary cooking does not destroy beta-carotene , and cooking and heat treatment can increase its bioavailability from foods.
Who tests Hoola, and where is it made?
Hoola is manufactured in Australia by BJP Laboratories Pty Ltd, Yatala QLD, with Australian laboratory testing. It is a Listed Therapeutic Good on the Australian Register of Therapeutic Goods, AUST L 508472, with an ARTG start date of 8 August 2025 and Hoola Australia Pty Ltd as sponsor. You can read more on the blog or see the full formula.
Always read the label and follow directions for use.
