We searched the Australian Register of Therapeutic Goods (ARTG) for "AG1" and "Athletic Greens" on 24 August 2026. "Athletic Greens" returned no matching results, and no AG1 greens powder appeared under either search. The register carried a notice that some entries may not appear, so the search is not conclusive. AG1's Australian site displayed no AUST L number; its stated credential is NSF Certified for Sport. Hoola is TGA listed under AUST L 508472.
Key facts from the check:
- We searched the public ARTG for "Athletic Greens" and for "AG1" on 24 August 2026.
- "Athletic Greens" returned no matching results. "AG1" returned only unrelated entries from other sponsors.
- The register displayed a notice that multiple entries may not appear in its dataset.
- AG1's Australian site displayed no AUST L number in the content we captured.
- NSF Certified for Sport is AG1's stated quality credential.
- A product sold as a food needs no ARTG entry.
- Hoola's entry is public: AUST L 508472, sponsor Hoola Australia Pty Ltd.
What we checked and how
We ran two searches on the TGA's public ARTG search and read AG1's Australian website, all on 24 August 2026. The ARTG is the TGA's public register of therapeutic goods, and anyone can search it.
The method:
- We searched the public ARTG search for "Athletic Greens".
- We searched the same register for "AG1".
- We read AG1's Australian site for an AUST L number, an ARTG reference, or any TGA claim.
Every step is repeatable. You can run the same searches today and compare what returns.
What the register returned
The ARTG search for "Athletic Greens" returned no matching results on 24 August 2026, and the ARTG search for "AG1" returned no AG1 greens-powder entry.
The "AG1" search returned unrelated entries only: medical devices and vitamin products from other sponsors. Zero returned entries contained the word "Athletic" or the word "Greens".
The register also displayed this notice during our check: "We are investigating an issue causing multiple entries to not appear in our ARTG dataset." A null result on that day does not prove a product is absent from the register. Rerun both searches and read the register's current state for yourself.
What AG1's own site says
AG1's Australian site displayed no AUST L number, no ARTG reference, and no TGA claim in the content we captured on 24 August 2026. We read the rendered Australian homepage at drinkag1.com/en-au.
AG1's stated quality credential is NSF Certified for Sport. In AG1's own terms the certification covers annual manufacturing audits, ingredient toxicology review, label-claim checks, and third-party testing for over 280 banned substances. AG1 describes the product as a science-driven daily formula of vitamins, minerals, probiotics, and superfoods.
Why a supplement can lawfully sit outside the ARTG
A supplement sold as a food can lawfully sit outside the ARTG, because Australian law treats a product as either a food or a therapeutic good, never both.
Powders in traditional food forms are generally foods. The TGA's guidance on importing or supplying sport supplements names protein powders, meal replacement shakes, beverages, and bars as examples of food forms. A food answers to food regulators and gets no AUST L number, because the ARTG covers products supplied as therapeutic goods.
The boundary moves with claims and ingredients. Under the Therapeutic Goods (Declared Goods) Order 2019, a supplement for oral consumption is declared a therapeutic good when it makes a therapeutic claim about performance and meets criteria such as containing a restricted ingredient. A product covered by a food standard and outside that Order cannot be a therapeutic good.
The food-or-medicine boundary frames how AG1 is regulated in Australia. A greens powder sold as a food needs no ARTG entry and gets no AUST L number. Absence from the register can simply mean the product is sold as a food under food regulation.
ARTG listing and NSF certification are different kinds of assurance
An ARTG listing and NSF Certified for Sport give a buyer different assurances. The ARTG listing answers a regulatory question: who in Australia is accountable for the product and under what controls. The NSF certification answers a testing question: what an independent certifier has checked in the product itself.
What an ARTG listing gives a buyer
An ARTG listing gives a buyer a public register entry, a named Australian sponsor accountable for the product, controls on ingredients and indications, and post-market compliance reviews. On the register, Listed means sponsor-certified and Registered means TGA-evaluated. A listed medicine enters the ARTG on its sponsor's certification, and the TGA does not evaluate listed medicines for efficacy before sale.
The controls behind an AUST L number, from the TGA's listed medicines overview:
- Ingredients come only from the Permissible Ingredients Determination.
- Indications come only from the permitted list, and the sponsor must hold evidence for them.
- The AUST L number must appear on the label and packaging.
- Post-market compliance reviews run after sale, with cancellation, recall, and published outcomes among the possible results.
What NSF Certified for Sport gives a buyer
NSF Certified for Sport gives a buyer independent certification of the product itself, and AG1 states it as its quality credential. In AG1's terms it covers annual manufacturing audits, ingredient toxicology review, label-claim checks, and testing for over 280 banned substances.
A buyer can value both. An ARTG listing speaks to regulatory accountability in Australia. NSF Certified for Sport speaks to sport-focused product testing. They answer different questions.
The check you can run on any product, including ours
Hoola's ARTG entry shows the finished check. Hoola is TGA listed under AUST L 508472, with sponsor Hoola Australia Pty Ltd, an ARTG date of 8 August 2025, and registration type Medicine. The entry carries a public ingredient list. Read ARTG entry 508472 and compare it with Hoola.
Three steps check any supplement label:
- Find the AUST L number on the label. A listed medicine must display it on the label and packaging.
- Enter the number or the product name in the TGA's public ARTG search.
- Compare the entry against the product in front of you: name, sponsor, and ingredient list.
FAQ
Is AG1 listed on the ARTG?
We searched the public ARTG for "Athletic Greens" and "AG1" on 24 August 2026. "Athletic Greens" returned no matching results, and "AG1" returned only unrelated entries from other sponsors. The register displayed a notice that multiple entries may not appear in its dataset, so a null result is not conclusive.
Does AG1 have an AUST L number in Australia?
AG1's Australian site displayed no AUST L number and no ARTG reference in the content we captured on 24 August 2026. Its stated quality credential is NSF Certified for Sport.
What is a TGA listed product?
A TGA listed product is a medicine entered on the Australian Register of Therapeutic Goods on its sponsor's certification. It carries an AUST L number, which must appear on the label and packaging. Its ingredients come only from the TGA's Permissible Ingredients Determination, and it faces post-market compliance reviews.
Are greens powders regulated by the TGA in Australia?
Under Australian law a product is either a food or a therapeutic good, never both. Powders in traditional food forms are generally foods, overseen by food regulators. A powder becomes a therapeutic good when it makes a therapeutic claim about performance and meets the criteria in the Therapeutic Goods (Declared Goods) Order 2019.
How do I check whether any supplement is on the ARTG?
Open the TGA's public ARTG search at tga.gov.au and enter the product name or its AUST L number. A listed medicine shows a public entry with its sponsor, its ARTG date, and its ingredient list. Check the label first, because a listed medicine must display its AUST L number on the label and packaging.
Is Hoola TGA listed?
Yes. Hoola is TGA listed under AUST L 508472. The sponsor is Hoola Australia Pty Ltd and the ARTG date is 8 August 2025. The entry is public, so anyone can search AUST L 508472 and read it.
Check the register yourself
Run the two searches yourself. Open the public ARTG search. Enter "Athletic Greens", then "AG1", and read what returns today. Then enter AUST L 508472 and read Hoola's entry: the sponsor, the date, and the ingredient list. For how we manage Hoola's listing, read our regulatory compliance page.
